This document provides tips on maximizing the benefits of recent legal changes that allow for general solicitation when raising funds from investors. The Jumpstart Our Business Startups (JOBS) Act now permits businesses to openly market private investment opportunities to accredited investors. Key points covered include how to effectively create and share an investment pitch online, establishing credibility, building an initial customer base through reward/demo crowdfunding, and differentiating your business from competitors. Access to the Wazgo platform and consulting services is also offered to help optimize investment offerings before seeking crowdfunding or private investors.