Content Creation for Social Media
                                                          Presented by: Kenny Hyder
    ...
Content = King




Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
We want to reach as many people as possible with our messages, ideas & products.
   The goal is to make sure it doesn’t go...
What makes something sticky?


                                All you have to do is create good content.




Kenny Hyder ...
Example:




     Joined: 9/24/2006
             10/30/2006
     Subscribers: 3,452
                  175,480
     Channel...
What’s the difference?

     • “Will it Blend?” is compelling because it asks a question.

         “The best type of ques...
So how do you make content sticky?




   Walk before you run: Stick with what is proven to work.



Kenny Hyder • Positio...
What Sticks: Lists




Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyd...
What Sticks:Pics




Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
What Sticks: Spin




Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
What Sticks: Comedy




Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhy...
Thinking Sticky: Tips to Make Your Content Sticky

           • Think about what has done well
           • Be compelling
...
Kenny Hyder
                    khyder@positiontech.com, @kennyhyder
                           http://positiontech.com

 ...
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IM Spring Break 09

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IM Spring Break 09 Presentation - Content Creation for Social Media

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IM Spring Break 09

  1. 1. Content Creation for Social Media Presented by: Kenny Hyder Senior Consultant, Position Tech Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  2. 2. Content = King Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  3. 3. We want to reach as many people as possible with our messages, ideas & products. The goal is to make sure it doesn’t go in one ear and out the other. Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  4. 4. What makes something sticky? All you have to do is create good content. Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  5. 5. Example: Joined: 9/24/2006 10/30/2006 Subscribers: 3,452 175,480 Channel Views: 104k 3.3M Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  6. 6. What’s the difference? • “Will it Blend?” is compelling because it asks a question. “The best type of question is one that is unanswerable without your content.” - Brian Clark • “Watch it Shred” lends itself to being ignored. Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  7. 7. So how do you make content sticky? Walk before you run: Stick with what is proven to work. Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  8. 8. What Sticks: Lists Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  9. 9. What Sticks:Pics Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  10. 10. What Sticks: Spin Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  11. 11. What Sticks: Comedy Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  12. 12. Thinking Sticky: Tips to Make Your Content Sticky • Think about what has done well • Be compelling • Think about your audience Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  13. 13. Kenny Hyder khyder@positiontech.com, @kennyhyder http://positiontech.com Download: http://hyder.me/download/imsb.pptx Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

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