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Big duck brandraisingthroughsocialmedia
The document is a presentation on using social media for brandraising. It discusses defining an organization's positioning and personality to guide social media content. Tips are provided for using different social media channels like Facebook and Twitter to share content and engage audiences. Case studies are presented and it is noted that an organization cannot fully control its brand message on social media but should focus on consistency, interactivity, and guiding content with its positioning.
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Big duck brandraisingthroughsocialmedia
- 1. Brandraising Through Social Media Jenna Silverman & Farra Trompeter Big Duck JDS Social Media Academy March 5, 2013 bigducknyc.com
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- 3. Are you onTwitter? • Use #JDSacademy • I’m @farra • @bigduck works too bigducknyc.com
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- 8. Reasons Nonprofits Communicate bigducknyc.com
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- 12. Takeaway Consistency counts Exercise Layout yourmaterials and review, no agenda bigducknyc.com
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- 22. Positioning The big differentiatingidea you strive to own in the minds of your audiences bigducknyc.com
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- 30. Craft your positioning anduse it to inform and evaluate your communications. bigducknyc.com
- 31. Personality The overarching feeling youwant people to associate with you. bigducknyc.com
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- 36. Define your personality soyou can keep your tone and style consistent. bigducknyc.com
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- 38. Takeaway Positioning and personalitycan drive your communications and connect it all back to your mission Exercise Define your positioning and personality as a team and then assess your materials against them bigducknyc.com
- 39. So, what about socialmedia? bigducknyc.com
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- 45. Facebook logo bigducknyc.com
- 46. Tips for channels Facebook •Post historical content bigducknyc.com
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- 48. Tips for channels Facebook •Post old content • Use your timeline photo bigducknyc.com
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- 50. Tips for channels Facebook •Post old content • Use your timeline photo • Post a picture that links to an article bigducknyc.com
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- 52. Tips for channels Facebook •Use your timeline photo • Post old content • Share pictures that links to an article • Make it your own • Use videos to bring your story to life bigducknyc.com
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- 54. Twitterlogo bigducknyc.com
- 55. Tips for channels Twitter •Host a Twitter chat bigducknyc.com
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- 57. Tips for channels Twitter •Host a Twitter chat • Share content only on that platform bigducknyc.com
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- 59. Tips for channels Twitter •Host a Twitter chat • Share content only on that platform • Have fun with your tone bigducknyc.com
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- 61. Tips for channels Twitter •Have fun with your tone • Host a Twitter chat • Share content only on that platform • Newsjack • Make a vine of your elevator pitch bigducknyc.com
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- 63. Exercise How would yourewrite your 5 most recent posts to better reflect your brand bigducknyc.com
- 64. Case studies bigducknyc.com
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- 72. Can you controlyour brand in social media? bigducknyc.com
- 73. Let go. • You never had complete control over your message • The conversation is happening, with or without you! • Mistakes will happen bigducknyc.com
- 74. Remember… • Be consistent •Use your positioning and personality to guide your content • Be interactive and conversational • Have fun • Let go bigducknyc.com
- 75. Resources • Brandraising: HowNonprofits Raise Visibility and Money Through Smart Communications, Sarah Durham www.amazon.com • Big Duck website http://www.bigducknyc.com • Duck Call Blog http://www.bigducknyc.com/blog bigducknyc.com
- 76. Resources • Nonprofit TechnologyNetwork (NTEN) http://www.NTEN.org • Nonprofit Social Media Decision Guide http://idealware.org/reports/nonprofit- social-media-decision-guide • Finding Your Brand Voice http://www.socialmediaexplorer.com/soci al-media-marketing/finding-your-brand- voice/ bigducknyc.com
- 77. Contact Big Duck bigducknyc.com bigducknyc.com/blog facebook.com/bigduck twitter.com/bigduck bigducknyc.com
- 78. Thanks! bigducknyc.com
Editor's Notes
- #7Â By 6:15What do you know about these brands? What are their reputations?Why is it we know them?ConsistencyLongevityEffective frequency
- #8Â Nonprofit brands are less recognizableWhy?Can you think of any others that should be up here? More complex- missions audiencesLess money to increase visibility/ build name recognition with
- #12Â Doing the same thing all the time can be dull, so most of us have a tendency to get creative10th anniverary logo- example of being creative and org-centric
- #15Â Not long ago there were only a few ways you could communicate with your donors: by phone, in person, or when you mailed them somethingFundraising and communicating was today and still is about relationships- but the ways you built and maintained relationships was simpler.
- #16Â Not long ago there were only a few ways you could communicate with your donors: by phone, in person, or when you mailed them somethingFundraising and communicating was today and still is about relationships- but the ways you built and maintained relationships was simpler.
- #21Â Core org stuffAdding posit and personality to it- they should inform all work, too in my world
- #36 but they have very different personalities tooBeing clear what your org’s personality is and reinforcing it at all points of contact is a great tool:Language- design- color even channels you use(Ex: IJS Twitter)
- #52 Super simple easy way to engage your followers around an event or issue. Just choose a day and time and a hashtag and then promote the heck out of it. You can use it as a time for people to ask you q’s, host a panel
- #54 Super simple easy way to engage your followers around an event or issue. Just choose a day and time and a hashtag and then promote the heck out of it. You can use it as a time for people to ask you q’s, host a panel
- #57 Super simple easy way to engage your followers around an event or issue. Just choose a day and time and a hashtag and then promote the heck out of it. You can use it as a time for people to ask you q’s, host a panel
- #59 Super simple easy way to engage your followers around an event or issue. Just choose a day and time and a hashtag and then promote the heck out of it. You can use it as a time for people to ask you q’s, host a panel
- #61 Super simple easy way to engage your followers around an event or issue. Just choose a day and time and a hashtag and then promote the heck out of it. You can use it as a time for people to ask you q’s, host a panel
- #63 Super simple easy way to engage your followers around an event or issue. Just choose a day and time and a hashtag and then promote the heck out of it. You can use it as a time for people to ask you q’s, host a panel