The document is a presentation on using social media for brandraising. It discusses defining an organization's positioning and personality to guide social media content. Tips are provided for using different social media channels like Facebook and Twitter to share content and engage audiences. Case studies are presented and it is noted that an organization cannot fully control its brand message on social media but should focus on consistency, interactivity, and guiding content with its positioning.
Everyone groans at the word "marketing," but in order to fully round out your performance and your brand, reach out to burlesque fans, and have fans come to your show, you need to build an audience. Social media's an easy way to send your message and gather your people. In this workshop, the Professor of Nerdlesque Jo Jo Stilletto and social media expert Erica McGillivray (moz.com) will cover Twitter, Facebook, Pinterest, Tumblr, Vine, and Instagram and teach you: How to present consistent branding across platforms that matches your character; connecting with burlesque fans and how reach an audience beyond your friends, family, and fellow performers; what tools to use to streamline finding, creating, and sharing your content; tips and tricks on how to get the most amplification of your message from timing and formatting to sharing across networks; setting realistic goals based on your needs; and how to get the metrics that matter.
Find out what PR methods are tearing down our industry, and what fresh tactics can help us build mutually beneficial relationships with publishers. Deck transcribed: http://frc.tl/mozinar-notes
Details of 8 components of a winning website, 5 tips for choosing profitable topics, 5 traffic building strategies, and 10 tips to get on the fast track and much more.
Experience level: Beginner
Target audience: Affiliate/Publisher
Niche/vertical: Coupons
James Martell, Instructor, Clearbrook Web Services Inc.
2020 SAI Presentation: Supporting Social-Emotional Needs for StaffDr. Jared Smith
Hear how local leaders are approaching timely and relevant topics and interact with colleagues via Zoom breakout rooms to discuss how their ideas and others can work in your context. Grow your network and your practice!
Everyone groans at the word "marketing," but in order to fully round out your performance and your brand, reach out to burlesque fans, and have fans come to your show, you need to build an audience. Social media's an easy way to send your message and gather your people. In this workshop, the Professor of Nerdlesque Jo Jo Stilletto and social media expert Erica McGillivray (moz.com) will cover Twitter, Facebook, Pinterest, Tumblr, Vine, and Instagram and teach you: How to present consistent branding across platforms that matches your character; connecting with burlesque fans and how reach an audience beyond your friends, family, and fellow performers; what tools to use to streamline finding, creating, and sharing your content; tips and tricks on how to get the most amplification of your message from timing and formatting to sharing across networks; setting realistic goals based on your needs; and how to get the metrics that matter.
Find out what PR methods are tearing down our industry, and what fresh tactics can help us build mutually beneficial relationships with publishers. Deck transcribed: http://frc.tl/mozinar-notes
Details of 8 components of a winning website, 5 tips for choosing profitable topics, 5 traffic building strategies, and 10 tips to get on the fast track and much more.
Experience level: Beginner
Target audience: Affiliate/Publisher
Niche/vertical: Coupons
James Martell, Instructor, Clearbrook Web Services Inc.
2020 SAI Presentation: Supporting Social-Emotional Needs for StaffDr. Jared Smith
Hear how local leaders are approaching timely and relevant topics and interact with colleagues via Zoom breakout rooms to discuss how their ideas and others can work in your context. Grow your network and your practice!
Rock Stars & Porn Stars, Effective Social Networking and Fan Engagement Techn...Michael Brandvold
Presentation from the 2011 San Francisco PR Summit, Roc Sstars & Porn Stars, Effective Social Networking and Fan Engagement Techniques, Tricks and Tips. Discussion about what rock stars and porn stars know about social networking.
Social Media for Publishers was part of a live webinar for O'Reilly Media's Tools of Change event in February 2009 in NYC. Plan on attending - http://toc.oreilly.com
We surveyed over 500 publishers to discover how businesses and individuals can increase their noise:value ratio when trying to secure press. Through over 20 survey questions and open-ended responses, we were able to establish a full picture on what publishers want from content ideation, development, and pitching. Over 100 high-caliber sites responded, including but not limited to: CNN, Time, NY Times, Guardian, Forbes, CNet, MSN, Reuters, Daily Mail, USA Today, ZDNet, Tech Crunch, Mashable, MTV, Huffington Post, Slate, Real Simple, Business Insider, Babble, Examiner, PC Mag, BuzzFeed and LifeHacker.
My presentation during Search Marketing Day 15th June 2011 in Poznan, Poland.
This presenation is about Link Bait, Social Bait and how it works together with SEO
Your Business + Social Media (MWBD Conference, 2013)Mikki Burcher
The presentation I gave at the Minority and Women Business Development Conference, 2013, on how small businesses can use social media platforms to achieve their goals and provide quality customer service.
I developed this PowerPoint to try and help my students improve their searching skills. The hamburger analogy was identified by a member of the OZ-TL network. I made up the acronym PACT to enable students to have an easy way to remember what to check when searching.
Workshop: planning smash hit content. Charity content marketing conference, 2...CharityComms
Mark Walker, head of content marketing, Eventbrite
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Harnessing Social Media to Build Your Professional BrandMary Ann Halford
Presentation on how professionals can use social media to build their professional brand. The presentation was given to the Lone Wolves NYC group by Mary Ann Halford of BizWorks360.
How to Stand Out in the Job Hunt: Resume & LinkedIn SecretsFindSpark
Don’t get lost in the crowd. Learn how to stand out by crafting your story and branding yourself consistently across all platforms – from your resume to LinkedIn.
How to Improve the User Experience on Your Website (and get the results you w...slorien
Nobody sets out to create a bad website experience for their customers. But sometimes, even what seems like a minor issue can have a huge impact.
How can you identify and remedy the issues that are preventing your website from being the marketing and sales tool you need it to be? Sara Lorien Smith will discuss website design and usability and how it impacts your conversion rate.
Rock Stars & Porn Stars, Effective Social Networking and Fan Engagement Techn...Michael Brandvold
Presentation from the 2011 San Francisco PR Summit, Roc Sstars & Porn Stars, Effective Social Networking and Fan Engagement Techniques, Tricks and Tips. Discussion about what rock stars and porn stars know about social networking.
Social Media for Publishers was part of a live webinar for O'Reilly Media's Tools of Change event in February 2009 in NYC. Plan on attending - http://toc.oreilly.com
We surveyed over 500 publishers to discover how businesses and individuals can increase their noise:value ratio when trying to secure press. Through over 20 survey questions and open-ended responses, we were able to establish a full picture on what publishers want from content ideation, development, and pitching. Over 100 high-caliber sites responded, including but not limited to: CNN, Time, NY Times, Guardian, Forbes, CNet, MSN, Reuters, Daily Mail, USA Today, ZDNet, Tech Crunch, Mashable, MTV, Huffington Post, Slate, Real Simple, Business Insider, Babble, Examiner, PC Mag, BuzzFeed and LifeHacker.
My presentation during Search Marketing Day 15th June 2011 in Poznan, Poland.
This presenation is about Link Bait, Social Bait and how it works together with SEO
Your Business + Social Media (MWBD Conference, 2013)Mikki Burcher
The presentation I gave at the Minority and Women Business Development Conference, 2013, on how small businesses can use social media platforms to achieve their goals and provide quality customer service.
I developed this PowerPoint to try and help my students improve their searching skills. The hamburger analogy was identified by a member of the OZ-TL network. I made up the acronym PACT to enable students to have an easy way to remember what to check when searching.
Workshop: planning smash hit content. Charity content marketing conference, 2...CharityComms
Mark Walker, head of content marketing, Eventbrite
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Harnessing Social Media to Build Your Professional BrandMary Ann Halford
Presentation on how professionals can use social media to build their professional brand. The presentation was given to the Lone Wolves NYC group by Mary Ann Halford of BizWorks360.
How to Stand Out in the Job Hunt: Resume & LinkedIn SecretsFindSpark
Don’t get lost in the crowd. Learn how to stand out by crafting your story and branding yourself consistently across all platforms – from your resume to LinkedIn.
How to Improve the User Experience on Your Website (and get the results you w...slorien
Nobody sets out to create a bad website experience for their customers. But sometimes, even what seems like a minor issue can have a huge impact.
How can you identify and remedy the issues that are preventing your website from being the marketing and sales tool you need it to be? Sara Lorien Smith will discuss website design and usability and how it impacts your conversion rate.
A pragmatic look at the journey from technical wasteland to digital competency - with inspiration from the Tarot.
Saying “no” is a journey. Part of it is sleight of hand . Most of it is a careful alignment of people, process and technology. Eventually we stop having to say “no” because the we stop wanting the wrong things.
○Establish credibility, have the right tools
○Plan for change over time
○Manage aesthetics (and more) with patterns
○Establish clear governance
○Get organisational alignment
○Digital transformation
When it comes to the Web, a lot has changed over the past 10 years (and some things haven't). Does your website give users what they need, how they want to find it? Does it serve your mission and current goals? How have the trends toward interactivity, social media, and responsive design impacted your website? Do you have a content strategy and resources you need to keep your site up to date? We'll have fun taking a stroll down memory lane - playing "name that year" on site designs and looking at some awesome successes and a few wonderful failures.
A 3 hour workshop on advertising effectiveness. Through the exploration of various advertisements used in the past to convey brand messages, participants are being asked to critically consider and judge the ads on the merits of message, style, tone as well as make assumptions on original ad brief
Meeting Planners International - Carolinas Chapter EducationLite Meeting - April 23rd 2013
Presenter: Mitch MIles - The 26.2 Group
Link to Mitch @ www.linkedIn.com/in/mitchmiles
Location: DoubleTree by Hilton - Durham, NC
Travis Allison's presentation on Social Media as shown at our Mississauga, Toronto and Montreal Meeting of the Minds.
Private schools in the Vancouver area can register for our Meeting June 23, 2010 at 11:30. RSVP to agatha@ourkids.net.
At Our Kids Media's 2010 Meeting of the Minds, Travis Allison, Jim Huinink, and Agnes Stawicki speak to Toronto and Mississauga-area private and independent schools about the changing world of marketing in education. Topics covered are social media, online optimization, and how to make the most of marketing with Our Kids Media.
Going Social: Fernie Chamber of Commerce Feb 24Aerin Guy
Going Social: a workshop designed to explore the possibilities of the web and social media for small business. Delivered to a lovely audience at the Fernie Chamber of Commerce on February 24, 2011.
A presentation on the stages and considerations for developing a social media strategy. Examples of social media campaigns across the creative and cultural industries.
Developing a Communications Strategy for Your NonprofitBig Duck
Between never-ending ‘to-do’ lists and new communications channels popping up everyday, it can be hard to find the time to stop and look at the bigger picture. Take a few hours out of the trenches and into a conversation about your goals, audiences, and actions to support your nonprofit’s mission. In a workshop at the Foundation Center in DC, Big Duck’s Vice President, Farra Trompeter, outlined what’s in a communications strategy and a guide for how to create and implement one for your organization.
Training delivered at NeighborWorks America's National Training Institute on December 11, 2012. When it comes to the Web, a lot has changed over the past 10 years (and some things haven't). Does your website give users what they need, how they want to find it? Does it serve your mission and current goals? How have the trends toward interactivity, social media, and responsive design impacted your website? Do you have a content strategy and resources you need to keep your site up to date? We had fun taking a stroll down memory lane - playing "name that year" on site designs and looking at some awesome successes and case studies.
Slides delivered during workshop at 501cometogether: The Illinois Nonprofit Conference, sponsored by Donors Forum, on October 16, 2012.
Social media is everywhere. Your donors are connecting with you on LinkedIn, your advocates are sharing links about your nonprofit on Twitter, your program participants are commenting on your Facebook page, and your staff is posting videos on YouTube--what's an executive director to do? How much should she do personally on behalf of the organization and how much should she manage it? As nonprofits explore new ways of fundraising, advocating, and conducting outreach online, it can be hard to know where to focus and invest your energies. In this workshop, I will share some strategies you can use to evaluate and manage your organization's approach to social media. We'll also discuss topics such as staff capacity, social media guidelines, and your personal/professional brand.
Similar to Big duck brandraisingthroughsocialmedia (20)
38. Takeaway
Positioning and personality can drive
your communications and connect it
all back to your mission
Exercise
Define your positioning and
personality as a team and then
assess your materials against them
bigducknyc.com
52. Tips for channels
Facebook
• Use your timeline photo
• Post old content
• Share pictures that links to an article
• Make it your own
• Use videos to bring your story to life
bigducknyc.com
61. Tips for channels
Twitter
• Have fun with your tone
• Host a Twitter chat
• Share content only on that platform
• Newsjack
• Make a vine of your elevator pitch
bigducknyc.com
73. Let go.
• You never had
complete control over
your message
• The conversation is
happening, with or
without you!
• Mistakes will happen
bigducknyc.com
74. Remember…
• Be consistent
• Use your positioning and
personality to guide your content
• Be interactive and conversational
• Have fun
• Let go
bigducknyc.com
75. Resources
• Brandraising: How Nonprofits Raise
Visibility and Money Through Smart
Communications, Sarah Durham
www.amazon.com
• Big Duck website
http://www.bigducknyc.com
• Duck Call Blog
http://www.bigducknyc.com/blog
bigducknyc.com
76. Resources
• Nonprofit Technology Network (NTEN)
http://www.NTEN.org
• Nonprofit Social Media Decision Guide
http://idealware.org/reports/nonprofit-
social-media-decision-guide
• Finding Your Brand Voice
http://www.socialmediaexplorer.com/soci
al-media-marketing/finding-your-brand-
voice/
bigducknyc.com
77. Contact Big Duck
bigducknyc.com
bigducknyc.com/blog
facebook.com/bigduck
twitter.com/bigduck
bigducknyc.com
By 6:15What do you know about these brands? What are their reputations?Why is it we know them?ConsistencyLongevityEffective frequency
Nonprofit brands are less recognizableWhy?Can you think of any others that should be up here? More complex- missions audiencesLess money to increase visibility/ build name recognition with
Doing the same thing all the time can be dull, so most of us have a tendency to get creative10th anniverary logo- example of being creative and org-centric
Not long ago there were only a few ways you could communicate with your donors: by phone, in person, or when you mailed them somethingFundraising and communicating was today and still is about relationships- but the ways you built and maintained relationships was simpler.
Not long ago there were only a few ways you could communicate with your donors: by phone, in person, or when you mailed them somethingFundraising and communicating was today and still is about relationships- but the ways you built and maintained relationships was simpler.
Core org stuffAdding posit and personality to it- they should inform all work, too in my world
but they have very different personalities tooBeing clear what your org’s personality is and reinforcing it at all points of contact is a great tool:Language- design- color even channels you use(Ex: IJS Twitter)
Super simple easy way to engage your followers around an event or issue. Just choose a day and time and a hashtag and then promote the heck out of it. You can use it as a time for people to ask you q’s, host a panel
Super simple easy way to engage your followers around an event or issue. Just choose a day and time and a hashtag and then promote the heck out of it. You can use it as a time for people to ask you q’s, host a panel
Super simple easy way to engage your followers around an event or issue. Just choose a day and time and a hashtag and then promote the heck out of it. You can use it as a time for people to ask you q’s, host a panel
Super simple easy way to engage your followers around an event or issue. Just choose a day and time and a hashtag and then promote the heck out of it. You can use it as a time for people to ask you q’s, host a panel
Super simple easy way to engage your followers around an event or issue. Just choose a day and time and a hashtag and then promote the heck out of it. You can use it as a time for people to ask you q’s, host a panel
Super simple easy way to engage your followers around an event or issue. Just choose a day and time and a hashtag and then promote the heck out of it. You can use it as a time for people to ask you q’s, host a panel