Looking for the right social media or transmedia opportunity for your film or broadcast company or project? In this presentation for Women in Film & Television (WIFT) Toronto, Alexandra Samuel shares the process and inspiration deck that will help you find your own best option. For more details on the process, visit http://socialsignal.com/opensosi

1. Maximizing your
social media
opportunities
Women in Film & Television Toronto
March 7, 2012
Alexandra Samuel
alexandrasamuel.com
@awsamuel

2. Alexandra Samuel
alexandrasamuel.com
@awsamuel

3. Alexandra Samuel
alexandrasamuel.com
@awsamuel

4. Alexandra Samuel
alexandrasamuel.com
@awsamuel

5. Alexandra Samuel
alexandrasamuel.com
@awsamuel

6. Alexandra Samuel
alexandrasamuel.com
@awsamuel

7. Alexandra Samuel
alexandrasamuel.com
@awsamuel

8. Alexandra Samuel
alexandrasamuel.com
@awsamuel

9. Your opportunity
• value proposition for your users
• a reason to visit, and contribute or act
• some combination of content, tools &
relationships
Alexandra Samuel
alexandrasamuel.com
@awsamuel

10. Finding your opportunity
1. Inventory
• goals
• audiences
• assets
2. Brainstorm
3. Prioritization
Alexandra Samuel
alexandrasamuel.com
@awsamuel

11. volunteer wanted!
Alexandra Samuel
alexandrasamuel.com
@awsamuel

12. Inventory
• Goals
• what are you trying to achieve in the
next 2-3 years?
• Audience
• who are you trying to reach?
• Assets
• what do you do well?
Alexandra Samuel
alexandrasamuel.com
@awsamuel

13. Brainstorming
• audience engagement
• transmedia projects
• web-native projects
Alexandra Samuel
alexandrasamuel.com
@awsamuel

14. social media for
audience engagement
Alexandra Samuel
alexandrasamuel.com
@awsamuel

21. brainstorming
audience engagement
Alexandra Samuel
alexandrasamuel.com
@awsamuel

22. social media for
transmedia projects
Alexandra Samuel
alexandrasamuel.com
@awsamuel

23. Multitasking kids

24. 24

32. brainstorming
transmedia projects
Alexandra Samuel
alexandrasamuel.com
@awsamuel

33. social media for
web-native projects
Alexandra Samuel
alexandrasamuel.com
@awsamuel

34. 34

35. 35

39. brainstorming
web-native projects
Alexandra Samuel
alexandrasamuel.com
@awsamuel

40. Prioritizing
Risk:
How hard is this to do?
What resources are required?
Reward:
How valuable is this?
What would the success of this project
mean to our business?
Alexandra Samuel
alexandrasamuel.com
@awsamuel

41. first steps
Alexandra Samuel
alexandrasamuel.com
@awsamuel

42. inspiration dashboard

44. inspiration dashboard
• social media & transmedia news & cases
• blogs, news & videos related to topics in
development
• industry trends and news
• inspiring filmmakers

45. Thank You
Alexandra Samuel
alexandrasamuel.com
@awsamuel

46. Q&A
Alexandra Samuel
alexandrasamuel.com
@awsamuel

47. Ladder of Engagement
LEAD:
How will the audience encourage
How do you others to know, care or act?
mobilize your
ACT:
audience? How is the audience invited to take action?
CARE:
How does the audience become engaged and concerned?
KNOW:
How does the audience first encounter the message?
OFFERING:
What content, tools or relationships bring the audience to the site?
Alexandra Samuel
alexandrasamuel.com
@awsamuel

48. real-time monitor

50. real-time monitor
• your company name
• titles & stars in your productions
• your competitors: company, execs,
productions, stars
• casting calls with topical keywords

51. network marketing

54. network marketing
• broadcaster contacts
• crew, stars and vendors
• media and publicity