Alan K'necht & Adam Proehl explore the top 10 questions they are asked about measuring social media presented at Pubcon New Orleans on March 20, 2014. By exploring these questions and providing insightful answers and examples and case studies they provide valuable insight in how to measure social marketing efforts.
Adam Proehl and Alan K'necht presented on the topic of Social Media Measurement during Pubcon New Orleans. Learn about the social media measurements that matter, why they matter and the best way to measure them.
Social Analytics - Pubcon New Orleans - Alan K'necht & Adam ProehlAdam Proehl
This is the slide deck for the presentation given by Alan K'necht & Adam Proehl at Pubcon New Orleans on March 20th, 2014.
We decided to try something that isn't usually done at Pubcon: That is a truly joint, tag team presentation. We knew it was either going to work fantastic, or it was going to bomb horribly.
Thankfully, the feedback was all positive. I really enjoyed working on this with my friend, Alan.
Learn which measurements and signals actually matter to your social media reporting and what you can do with them, insights from a "data guy", useful tips and tricks as well as helpful real-life examples!
Adam Proehl and Alan K'necht presented on the topic of Social Media Measurement during Pubcon New Orleans. Learn about the social media measurements that matter, why they matter and the best way to measure them.
Social Analytics - Pubcon New Orleans - Alan K'necht & Adam ProehlAdam Proehl
This is the slide deck for the presentation given by Alan K'necht & Adam Proehl at Pubcon New Orleans on March 20th, 2014.
We decided to try something that isn't usually done at Pubcon: That is a truly joint, tag team presentation. We knew it was either going to work fantastic, or it was going to bomb horribly.
Thankfully, the feedback was all positive. I really enjoyed working on this with my friend, Alan.
Learn which measurements and signals actually matter to your social media reporting and what you can do with them, insights from a "data guy", useful tips and tricks as well as helpful real-life examples!
Nottingham student venture weekend - the 2nd day notes not for printing as 14...Great Marketing Works
I did a workshop about marketing and MVP's at Nottingham Uni. These are the notes. Not to the whole workshop but bits I didn't have time to cover in depth and other bits that might interest people. And bits where I didn't think it was fair for them to have to write all the web addresses down. It would make sense to them but probably not much to those who didn't attend.
The Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0Dan Sodergren
These are the Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0. Produced and delivered by Dan Sodergren of Great Marketing Works. Where we cover branding and values, values and marketing, digital marketing and social media, social media and planning, creation of a calendar, creating content and memes, mastering twitter, advanced blogging, google analytics, email marketing, mobile marketing, pinterest, instagram, vine and youtube! As well as AIDA RRR and how you create a full and rich digital marketing plan and customer experience for your business.
Content Marketing Science And Art - Centerline Digital - UPDATED October 2013Centerline Digital
Heisenberg's Uncertainty Principle let's us know that we can't possibly know both the exact location and the exact velocity of an object. People operate on the same level: Us marketers rarely know both where our audience is going and how fast they'll get there.
Content Marketing is a way to improve your aim and better connect your message with your target audience. But actually making the connection? That's more art than science. In this presentation, principles of science (and art) reveal lessons for content marketing success.
Content the Searh Engines will Love with Andy ArestodinaDigital Megaphone
As search evolves, so does optimization. Search results are less about phrases (combinations of words and letters) and more about topics (semantic meanings and entities). So a smart content marketer optimizes for “things, not strings.”
But what exactly does this mean for the writer? In this presentation Andy Crestodina will cover five specific actions we take as content marketers to make sure that your marketing is aligned with the future of SEO.
Watch the presentation here: https://www.youtube.com/watch?v=AlclI4k8vRk
Find out more about upcoming events at www.digitalmegaphone.com
Top 7 Data Rules to Experience Massive GrowthJustin Lawrence
A presentation for Urban Digital, (urbandigital.co). I cover the top 7 rules about that data that startups need to know. I then transition to powerfully practical examples of how to implement these rules using an experimental framework.
Getting senior leaders engaged on your enterprise social networkCai Kjaer
Cai Kjaer presents at the 2019 IntraTeam conference in Copenhagen on evidence-based insights that can help get senior leaders get more return-on-investment (ROI) from their time on enterprise social networks such as Microsoft Yammer or Workplace by Facebook.
Google Analytics Fundamentals: Set Up and Basics for MeasurementOrbit Media Studios
Once you have Google Analytics installed, here are the steps for setting things up and doing basic analysis on your website. This presentation covers:
• Setting up goals
• Adding filters to remove traffic from yourself
• Excluding traffic from bots and spiders
• Setting up "site search" reports
• Annotations and shortcuts
We also jump into the basic report configurations, including secondary dimensions, advanced filters and views. This covers most of what you need to know to start getting value from Google Analytics!
Want to know what Pinterest is all about?
Wondering how you as a small business can use Pinterest and gain followers?
You will be taken, step by step how to create a business account on Pinterest.
Next : How to connect Pinterest to your facebook account.
Lastly: I will show you how you can gain more followers on pinterest.
I hope you enjoy these slides.
[CXL Live 16] Fight Back Against Back by Rand FishkinCXL
Web marketers have never faced a more dangerous time to have their visitors hit that "back" button. Facebook, Google, and even Twitter are measuring engagement and punishing the sites and brands that lose too much of their audience to an "I'm outta here" click. We've moved from a world where conversion rate optimization happens only in the purchase funnel to one where converting from a 5-second visitor to a 45-second, more engaged visitor who leaves with an answer is hugely important.
In this presentation, Rand will show how Google's Rankbrain, Facebook's engagement algorithms, and other platforms' metrics are transforming this landscape and what web marketers can do to fight back.
Rename with Confidence – Building Dynamic FileMaker SystemsDB Services
Learn about best practices, common mistakes, and how to build your system with best practices. Why to avoid indirection and how to use tools to identify indirection. Learn techniques that you can easily implement to ensure your system is dynamic and built to last.
Learn the following:
• The benefits of a dynamic system
• Bad scripting, functions to avoid
• Identifying Indirection With BaseElements
• Using FileMaker Internal IDs
• Execute SQL, friend or foe?
• Additional resources
Nottingham student venture weekend - the 2nd day notes not for printing as 14...Great Marketing Works
I did a workshop about marketing and MVP's at Nottingham Uni. These are the notes. Not to the whole workshop but bits I didn't have time to cover in depth and other bits that might interest people. And bits where I didn't think it was fair for them to have to write all the web addresses down. It would make sense to them but probably not much to those who didn't attend.
The Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0Dan Sodergren
These are the Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0. Produced and delivered by Dan Sodergren of Great Marketing Works. Where we cover branding and values, values and marketing, digital marketing and social media, social media and planning, creation of a calendar, creating content and memes, mastering twitter, advanced blogging, google analytics, email marketing, mobile marketing, pinterest, instagram, vine and youtube! As well as AIDA RRR and how you create a full and rich digital marketing plan and customer experience for your business.
Content Marketing Science And Art - Centerline Digital - UPDATED October 2013Centerline Digital
Heisenberg's Uncertainty Principle let's us know that we can't possibly know both the exact location and the exact velocity of an object. People operate on the same level: Us marketers rarely know both where our audience is going and how fast they'll get there.
Content Marketing is a way to improve your aim and better connect your message with your target audience. But actually making the connection? That's more art than science. In this presentation, principles of science (and art) reveal lessons for content marketing success.
Content the Searh Engines will Love with Andy ArestodinaDigital Megaphone
As search evolves, so does optimization. Search results are less about phrases (combinations of words and letters) and more about topics (semantic meanings and entities). So a smart content marketer optimizes for “things, not strings.”
But what exactly does this mean for the writer? In this presentation Andy Crestodina will cover five specific actions we take as content marketers to make sure that your marketing is aligned with the future of SEO.
Watch the presentation here: https://www.youtube.com/watch?v=AlclI4k8vRk
Find out more about upcoming events at www.digitalmegaphone.com
Top 7 Data Rules to Experience Massive GrowthJustin Lawrence
A presentation for Urban Digital, (urbandigital.co). I cover the top 7 rules about that data that startups need to know. I then transition to powerfully practical examples of how to implement these rules using an experimental framework.
Getting senior leaders engaged on your enterprise social networkCai Kjaer
Cai Kjaer presents at the 2019 IntraTeam conference in Copenhagen on evidence-based insights that can help get senior leaders get more return-on-investment (ROI) from their time on enterprise social networks such as Microsoft Yammer or Workplace by Facebook.
Google Analytics Fundamentals: Set Up and Basics for MeasurementOrbit Media Studios
Once you have Google Analytics installed, here are the steps for setting things up and doing basic analysis on your website. This presentation covers:
• Setting up goals
• Adding filters to remove traffic from yourself
• Excluding traffic from bots and spiders
• Setting up "site search" reports
• Annotations and shortcuts
We also jump into the basic report configurations, including secondary dimensions, advanced filters and views. This covers most of what you need to know to start getting value from Google Analytics!
Want to know what Pinterest is all about?
Wondering how you as a small business can use Pinterest and gain followers?
You will be taken, step by step how to create a business account on Pinterest.
Next : How to connect Pinterest to your facebook account.
Lastly: I will show you how you can gain more followers on pinterest.
I hope you enjoy these slides.
[CXL Live 16] Fight Back Against Back by Rand FishkinCXL
Web marketers have never faced a more dangerous time to have their visitors hit that "back" button. Facebook, Google, and even Twitter are measuring engagement and punishing the sites and brands that lose too much of their audience to an "I'm outta here" click. We've moved from a world where conversion rate optimization happens only in the purchase funnel to one where converting from a 5-second visitor to a 45-second, more engaged visitor who leaves with an answer is hugely important.
In this presentation, Rand will show how Google's Rankbrain, Facebook's engagement algorithms, and other platforms' metrics are transforming this landscape and what web marketers can do to fight back.
Rename with Confidence – Building Dynamic FileMaker SystemsDB Services
Learn about best practices, common mistakes, and how to build your system with best practices. Why to avoid indirection and how to use tools to identify indirection. Learn techniques that you can easily implement to ensure your system is dynamic and built to last.
Learn the following:
• The benefits of a dynamic system
• Bad scripting, functions to avoid
• Identifying Indirection With BaseElements
• Using FileMaker Internal IDs
• Execute SQL, friend or foe?
• Additional resources
Elementos básicos de la computadora y sus funciones.jrtorresb
Reseña sobre los elementos básicos de las computadoras y sus funciones.Fuente: equiponumero7.bligoo.com. Más imagenes disponibles en la web.Material preparado para estudiantes y profesores de educación básica.
Inicio a la programación en Android.
Objetivos:
- Conocer los orígenes y características más significativas de Android.
- Requerimientos mínimos del terminar para ejecutar Android.
- Conocer las diferentes versiones de Android.
- Conocer la información disponible de Android.
- Conocer los distintos métodos para almacenar datos de manera persistente en Android.
- Conocer la problemática del almacenamiento físico en Android.
- Conocer el uso de las bases de datos en Android.
- Conocer las bases del manejo de gráficos en 2-D de Android.
Zero to Hero: Marketing for Startups and Growing CompaniesLily Leung
Practical, free and low-cost tools to kick-off your startup marketing.
In this presentation, we talk about:
● How marketing has evolved
● Understanding the buyer’s journey and adding value to it so you stay top of mind
when they’re ready to buy
● Best practices for SEO to help you get found
● How to use social media and email marketing
● An approach you can take to measure your results so you can refine your approach
● And at the end we’ll open it up to questions
How to Impress, Not Overwhelm your CMO with AnalyticsBonnie Mailey
In this presentation, Jeffalytics’ own Jeff Sauer and Hanapin’s Kristin Vick will provide you with some quick and effective ways to weed out important numbers and present them impactfully to your CMO.
How to Impress, Not Overwhelm your CMO with AnalyticsHanapin Marketing
In this presentation, Jeffalytics’ own Jeff Sauer and Hanapin’s Kristin Vick will provide you with some quick and effective ways to weed out important numbers and present them impactfully to your CMO.
How Social Marketing Influences Search Engine ResultsAlan K'necht
In this conference presentation from May 16, 2014 at ClickZ Live in Toronto, the concepts of how various forms social marketing can not only influence the terms people search one, but how both Google and Bing are using Social Signals to speed up the indexing of web content and how these social signals are used to establish trusted links to the content.
Since the Panda update where bad links can actually hurt your sites rankings in search results, establish trust links via social marketing is more critical than ever and this presentation shows you how.
Using Social Media Analytics - Social Media Week Dubai March 2017Umar khan
Business use social media channels to connect with customers, to answer questions, and to just "be there" for their community. How do they know if social media channel is successful, and they are meeting their goals? Most social media channels have analytics or insights that help figure this out. Let's explore analytics for different social media channels and explains what businesses should track and why. Also, what it takes to create a strong and sustainable social media presence, including successes and bummers.
Better manage your personal and professional social media time based on impact and effectiveness. Learn how to measure and analyze effectiveness and outcomes of social media such as Facebook, Instagram, YouTube, and LinkedIn.
Running lean start-up projects with Drupal, cloud and agilemarcin_pajdzik
Lean project management is about us avoiding waste. This session will demonstrate how technologies such as Drupal and cloud computing as same as agile methodologies such as Kanban or Scrum can help with running lean projects or starting lean companies.
Come dig in with us on three key aspects of engaging with customers and learn about specific techniques that will help drive sustainable growth in your business: Getting into the mindset of your prospects and customers, creating content that resonates with your target audience, and initiating a relationship.
How Content can Kick Start your Professional ReferralsAhava Leibtag
As the landscape of healthcare changes, professional referral partnerships are becoming vital for organizations of every type. But what role can content marketing play? How can you use content to enhance your profile in the eyes of strategic partners like hospitals and physician groups?
If you’ve already mastered content marketing to engage senior residents and their adult children, now is the time to use the same tools to create a powerful network of referral partners that will generate a steady stream of referrals for your higher levels of care services.
Learning Objectives:
-How to use marketing to build healthcare-based referral relationships
-How to create great content to engage network partners and grow referral channels
-Best practices from top healthcare brands that you can use too
Social Media and Online Marketing Made Simple Series: An introduction to Onli...Molly O'Kane
In this series you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series you will choose a platform to go “all-in”. Have a plan of action and tools you need for success.
Who Should Attend:
• Small Business Owners
• Start Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
Class One: Introduction to Online Marketing & Social Media:
In this class you will learn what online marketing is, an introduction to social media channels, how to evaluate what’s right for your business, and what you’ll need to get started.
Worksheet available for download at: http://bloggerithm.com/blog/intro-online-marketing-social-media-scheduling-slides-viewing/
Similar to 10 Most Frequently Asked Questions about Measuring Social Media (20)
Presentation from SMX Israel - Jan. 26, 2014. Presentation covers how to reverse engineer landing pages to identify and evaluate keyword performance and then to take that information for keyword optimization
How to Talk & Sell SEO in the BoardroomAlan K'necht
In this presentation from SES Chicago 2013, an approach to how to sell both internally or externally Search Engine Optimization (SEO) services is presented. The key take away is don't over sell it & present the opportunity in the right way.
Presented at Pubcon Las Vegas October 21, 2013 - In this presentation the misinformation contained in digital analtyic reporting and software is explored with the solution on how to dig through the data for the truth
The Social Media Analytics Funnel/How I Met My CustomerAlan K'necht
Explores the concepts to the analytic behind developing a conversion funnel for social media marketing. Two different types of conversion funnels are explored as well as specific stages in the conversion process that must be captured to ensure that Social Marketing effort can properly calcluate, measure and assign ROI value.
By exploring the customer experience, and recording specific stages of the social engagement only then can ROI be calculated and measured.
Measuring Social Media: History & ToolsAlan K'necht
My presentation form the Canadian Marketing Assoications CMA Social event on June 13, 2012 at the Allstream Centre in Toronto, Ontario.
The topic was the the history of social media marketing & measurement with a focus on some of the current tools used to help measure the success of social marketing campaigns
Presentation initially delivered Feb. 29, 2012 at a public school in the Hamilton Wentworth District School Board.
5 basic tips to help parents understand and mitigate the risks of their children using social media.
Keynote: Socialize Monetizing Social MediaAlan K'necht
Opening keynote from mediabistro's Socialize Monetizing Social Media in Toronto on January 27, 2012
The topic: The past, present & future of measuring social media.
Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
"felt obligation," examining 120 articles published between 1986 and 2024. The aim of the study is to deepen our
understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
3. About Us
Alan K’necht • Working with the Internet since 1994
• Started with Digital Analytics in 1995
• Also been a:
– Web developer
– Analyst
– SEO/Social Media
• Teach Digital Analytics for USF Online
• Published 1st
book in 2010
• Founding Partner at Digital Always Media
@aknecht
4. About Us
Adam Proehl • In Digital Marketing since 1998
• Specialize in complex & multi-channel
sales
• Principle at NordicClick Interactive – a
Digital Marketing Agency based in
Minneapolis
• Instructor at the Online Marketing
Institute & University of San Francisco
@adamproehl
10. Q1: What Social Measurement figure do you
see being reported that is TOTAL BS?
……….And Why
@adamproehl
Image Credit: 12160.info
11. Q1: What Social Measurement figure do you
see being reported that is TOTAL BS?
•Number of Followers
•Number of Likes
•Number of Comments
•Number of Posts
•Reach
•Sentiment
@aknecht
12. Social Analytics in Perspective
• Followers/Fans/Likes are to social media
what Hits were to web analytics
@aknecht
13. Social Analytics in Perspective
• Brands that only focus on
Twitter/Pinterest/Instragram follower
counts & Facebook likes are missing the
point of social marketing
• They’re measuring the
wrong thing and wasting
money!
@aknecht
14. State of Social Analytics
• Similar spot as web analytics circa 1999
– Measuring followers, fans, etc.
– Counting likes, shares, etc.
@aknecht
15. @adamproehl
Q2: How can I tell if
people actually give a
crap about our stuff?
Photo Credit: sodahead.com
Token cat photo
25. Q2 – Who Cares?
Measuring Success
• Twitter/G+: Number of RTs or shares per
Tweet/Post
• Blogs:
– Avg Number of comments/post
– Avg number of shares/post
• Pinterest
– Avg Number of comments/post
– Avg number of shares/post
@aknecht
26. Q2 – Who Cares?
Measuring Success
• Facebook: Likes, shares, and comments
on a post
• Instagram:
– Avg Number of comments/post
– Avg number of likes/post
• FourSquare
– Frequency of check ins
– Comments & likes on check ins
@aknecht
29. “Treat the C-level the same as you
would an 8 year old: Pretty pictures and
simple numbers”
- Alan K’necht
Q3: The C-Level – What do you report?
@aknecht
31. The C-Suite just like kids:
• They Talk in TLAs
• CFO
• CMO
• CTO
• ROI
• CPA
• MBO
• Don’t use your SEO acronyms or jargon!
@aknecht
32. C-Level Reporting:
Short Term: Volume, Mood, PR successes &
problems
Long Term: Social’s impact over sales – not
easily attributable
Q3: The C-Level – What do you report?
@aknecht
55. @aknecht
Q6: How can you use social to influence search?
6a: (answered with a question)
“Search is highly dependent on one
over riding component, which is
__________________?”
56. Q6: How can you use social to influence search?
…..Some level of awareness
@adamproehl
72. @adamproehl
Q8: Example of a small(er) brand doing it right?
• Pinterest Promotion
• Measured pins
• Crowdsourced a new blend inspiration
• “Real Life Board” at Mall
Credit: Colle+McVoy Agency
73. @adamproehl
Q9: How do I tie sales & revenue back to social
activity?
• How do you value a cocktail party?
74. @adamproehl
Q9: How do I tie sales & revenue back to social
activity?
Sales/Revenue: Low instant gratification signals (usually)
Customer Service High instant gratification signals
79. A10:
Alan’s Mayor:
Was it the crack smoking?
Drunken stupor?
or
The intern?
You decide…
@aknecht @adamproehl
80. Bonus: Final Thought
ONE ENTHUSIASTIC unpaid brand
advocate is worth more than 1 million
unengaged followers who never see
your posts
@aknecht @adamproehl
Success measurement might equal no more than one of these
81. Bonus: Final Thought #2
Social Analytics =
The ultimate actionable
data
@aknecht @adamproehl
82. Bonus: Final Thought #3
Social Analytics:
Don’t wait for the dashboard
to take action – you may be
too late!
@aknecht @adamproehl
Alan – We’re all in Marketing – we should all be used to crazy acronyms
Alan to cover
Alan
Alan
Adam
Alan gave the Heinz Example.
Other examples:
Sales
Support
PR / Branding Goals
Alan
Adam
Adam
What has to happen for someone to come directly to your site?
They have to know about you!
Adam
Adam
Adam
Learn?
Customer
Product
Perception in the marketplace
What’s working, what’s not?
Help:
Increase sales
Lower cost?
Adam
Adam
NOTE: What are you trying to get out of it? Remember the “How will it help my business”?
(depending on the answer, you might be better off in a rusty Ford)
Adam
Adam
Adam
Adam
Adam
Adam
Alan
Alan
Alan
Alan
Alan
Alan
Alan
Adam
Adam
Alan
Alan
Alan
Adam
Adam
Adam
Adam
Alan
Alan
Alan
Alan
Alan
Alan
Adam
Adam
Adam
Adam
Adam
Alan
Adam
Adam to transition to Alan with a joke about his mayor