Cai Kjaer presents at the 2019 IntraTeam conference in Copenhagen on evidence-based insights that can help get senior leaders get more return-on-investment (ROI) from their time on enterprise social networks such as Microsoft Yammer or Workplace by Facebook.

1. 3 ridiculously effective ways to get
senior leaders active on your
enterprise social network (with almost
no effort)

2. 2
What do you think about the
conference so far?

3. 3
Problem: Poor ROI on traditional engagement methods
Method Reach Type Effort yearly Engagement ROI Can it scale?
Email
update
100% One-way 12 hours Very low – Leads to no change in
engagement.
Easy
Townhall 60% One-way 12-24 hours Low – Resource intensive for leaders, often
inconvenient for employees. Great while the
show is on.
Easy
Road
show
60% One-way 20-40 hours Medium – Great energy, but too infrequent.
Very resource intensive for leaders, and once
finished leaders are invisible until next road
show.
Hard
Walking
around
1% Two-way 16-20 hours Medium – Easy for leaders to do, but very
limited in reach, and no real interaction.
Impossible
Meetings 5% Two-way 100 hours High – Easy, as leaders already do it. Very
limited in reach. Typically doesn’t involve
frontline.
Impossible
Senior leader effort (yearly) 160-200 hours
(20-25 days)
Overall poor ROI

4. 4

5. 5
• Wide reach
• Authentic and Transparent
• Frequent
• Two-way
• Direct
Highly impactful Low execution costs
• Scales
• Takes very little time
• Can be done anytime
• Can be done anywhere

6. 6

7. 7
Tip for executives #1: Weekly target
5:00 min per day
Get mobile appMake it efficient
Why 5 min? Redirect 10% of the 180 hours spent on traditional activities. 1080 minutes / 220 working days = 4.9 minutes per day

8. 8
Member
of
19
Active in
2
Source: www.swoopanalytics.com/how-many-groups-should-you-join/
Tips for executives #2: Number of groups

9. 9
500 characters
2000 characters
Tips for executives #3: How much to write
Source: www.swoopanalytics.com/less-is-not-always-more-with-enterprise-social/

10. 10
For more example questions see www.swoopanalytics.com/20-questions-that-could-change-your-company/
What are our
competitors doing
that you think is
great? Why?
What’s one of the
most favourite parts
of your job? Least
favourite?
What are we
spending a ton of
time doing, that has
the least impact?
Tips for executives #4: Ask questions

11. 1 11

12. 12Source: www.swoopanalytics.com/the-power-of-the/

13. 13Source: https://support.swoopanalytics.com/hc/en-us/articles/115002988211-Introducing-the-SWOOP-Personas
What’s right for a senior leader?

14. What do you do?
I post links to, or attach,
interesting content I
think people want to
know about
I post updates to my
team/colleagues about
things they need to
know
I call out colleagues for a
job well done
I ask people for help
with problems/
challenges
I reply to requests for
input/assistance where I
can add value
I often prompt people to
participate
(@mention/cc others)
I hit ‘Like’ whenever I
see a post/reply that I
like, or something I want
to show support for
My posts always get
replies and/or like
I am often encouraged
by others to add input
(am being
@mentioned/cc’ed)
I read posts, but don’t
participate myself

15. What are you?
I post links to, or attach,
interesting content I
think people want to
know about
I post updates to my
team/colleagues about
things they need to
know
I call out colleagues for a
job well done
I ask people for help
with problems/
challenges
I reply to requests for
input/assistance where I
can add value
I often prompt people to
participate
(@mention/cc others)
I hit ‘Like’ whenever I
see a post/reply that I
like, or something I want
to show support for
My posts always get
replies and/or like
I am often encouraged
by others to add input
(am being
@mentioned/cc’ed)
I read posts, but don’t
participate myself

16. What are you?
I post links to, or attach,
interesting content I
think people want to
know about
I post updates to my
team/colleagues about
things they need to
know
I call out colleagues for a
job well done
I ask people for help
with problems/
challenges
I reply to requests for
input/assistance where I
can add value
I often prompt people to
participate
(@mention/cc others)
I hit ‘Like’ whenever I
see a post/reply that I
like, or something I want
to show support for
My posts always get
replies and/or like
I am often encouraged
by others to add input
(am being
@mentioned/cc’ed)
I read posts, but don’t
participate myself

17. What are you?
I post links to, or attach,
interesting content I
think people want to
know about
I post updates to my
team/colleagues about
things they need to
know
I call out colleagues for a
job well done
I ask people for help
with problems/
challenges
I reply to requests for
input/assistance where I
can add value
I often prompt people to
participate
(@mention/cc others)
I hit ‘Like’ whenever I
see a post/reply that I
like, or something I want
to show support for
My posts always get
replies and/or likes
I am often encouraged
by others to add input
(am being
@mentioned/cc’ed)
I read posts, but don’t
participate myself

18. What are you?
I post links to, or attach,
interesting content I
think people want to
know about
I post updates to my
team/colleagues about
things they need to
know
I call out colleagues for a
job well done
I ask people for help
with problems/
challenges
I reply to requests for
input/assistance where I
can add value
I often prompt people to
participate
(@mention/cc others)
I hit ‘Like’ whenever I
see a post/reply that I
like, or something I want
to show support for
My posts always get
replies and/or likes
I am often encouraged
by others to add input
(am being
@mentioned/cc’ed)
I read posts, but don’t
participate myself

19. What are you?
I post links to, or attach,
interesting content I
think people want to
know about
I post updates to my
team/colleagues about
things they need to
know
I call out colleagues for a
job well done
I ask people for help
with problems/
challenges
I reply to requests for
input/assistance where I
can add value
I often prompt people to
participate
(@mention/cc others)
I hit ‘Like’ whenever I
see a post/reply that I
like, or something I want
to show support for
My posts always get
replies and/or likes
I am often encouraged
by others to add input
(am being
@mentioned/cc’ed)
I read posts, but don’t
participate myself

20. 20
What would you do
differently now?

21. 21
Summary
Max 5 min a day
• This is not ‘on top
of’.
• Make it a daily
routine
• Get app on your
phone
Max 1-2 groups
• Most people are
active in just 2
groups!
• Focus on your
own group
• Don’t start with
the ‘newsfeed’ –
too much noise
Get the balance
right
• Weekly activity:
• 1 post
• 2 replies
• 3 likes
• Be an ‘Engager’
Tips for maximum
engagement
• Asking questions
gives 150% more
replies
• @ mentioning
gives 73% more
replies
• Posts between
500-2000
characters leads
to most replies

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