This document provides 10 pillars (PCs) for makeup artists to generate business: 1) Have passion and make choices, 2) Develop thoughts and concepts through research, 3) Learn product knowledge to articulate customer needs, 4) Exude power and communicate effectively, 5) Identify target customers among contacts, 6) Get approval to speak in places customers gather, 7) Be innovative with marketing ideas, 8) Develop an inspiring personality and online communities, 9) Achieve productivity and commitment like successful entrepreneurs, and 10) Exhibit a customer-centric paradigm. Following these pillars can help makeup artists connect with people and the environment to build creative capacity for business success.

1. HOW TO GENERATE BUSINESS AS A
MAKEUP ARTIST.

2. HOW TO GENERATE BUSINESS AS A
MAKEUP ARTIST.
• As a makeup artist, It is important you see yourself as an
entrepreneur with a burning passion to transform and impact
your society. In that sense, you garner the characteristics of an
entrepreneur which is the key advantage for generating
business from your small cubicle.
• I will take you through the journey of PC ,I call it the PILLAR
COMPONENT of Business, this strategy will enlighten you
more on business generation .

3. . THE 10 PILLAR COMPONENTS FOR
BUSINESS GENERATION
• PC1 - PASSION& CHOICE:
Becoming a representative
of anything in life
demands that you are
game for it otherwise you
wont have the energy to
sustain it and this will
reduces your opportunity
to find new ways to do
business and therefore
limit your growth.
The truth is passion for a
thing causes dedication to
a thing and also enable
you to explore beyond
the business.

4. PC 2 –THOUGHT AND CONCEPT.
Thought means research and
deep thought and when this
happens, your creativity
stimuli is activated which
create room for concept.
However, as a makeup
artist, you must learn to
find new ways to improve
yourself for the business; go
online, find information,
find people, find new
strategies to take the
business to the next level.
• Constantly nourish yourself
with the nutrients of business
growth through a dedicated
quest for new knowledge.

5. PC3 - PRODUCTS & CONTENTS.
As a makeup artist, you can’t
succeed if you can’t
articulate the content of
your products. In fact, you
wont even sell. The reason
is, a customer wants to buy
only at the point of NEED.
As a makeup artist, you must
understand that product
knowledge is an integral
part of your business. You
need to have basic
information on products
generally by understanding
product formulation which
includes the benefit,
features and advantage and
integrate all these factors
into the need of the
prospect.

6. PC4 – POWER & COMMUNICATION.
As a makeup artist, you must
exude a great deal of power
(power in this context
means active
representation of self) and
learn to communicate for
this is the only way you can
pass a relevant message
about yourself and what
you sell.
• You must have the
communication power and
express yourself at every
given opportunity, focusing
on a major objective of
SELLING.

7. PC5- PEOPLE & CONTACT.
• You can be in the midst of
people and don't make
any significant contact.
Makeup artist must have
the eyes of an eagle and
single people out even in
the midst of the crowd.
The people you single out
are simply your target
market.
• E.g, If you find yourself in
the midst of women,
children and men, who
will be your primary
contact,(if you sell
makeup products?
Women of course.

8. PC6- PLACE AND CENSOR.
• PC6- Place & Censor: As a
makeup artist, it is
important you go places
and ensure you get the
approval of the people in
those places. This will help
you have a VOICE which is a
guarantee to selling.
•
• Once you get that
censor, all eyes falls on
you and the expectation
will be that you say
something they can
patronize - to a rep, that
is an opportunity to sell
your products.

9. PC 7 –IDEAS AND
INNOVATIONS.
One form of
marketing is not
enough to generate
business, so you must
be INNOVATIVE about
how you promote
yourself or the
business to enable
you gain the market
advantage.

10. PC 7 –IDEAS AND INNOVATIONS.
• You must THINK SMART AND ACT FAST BECAUSE IN
BUSINESS FAST IS AN ATITUDE. Only those who are idea
driven will succeed in the 21 century business world.
• There are many innovative platforms that can be utilize to
promote your business e.g. the face book, twitter, YouTube,
pinterest,goggle+, slide shares and many more platforms
like that.
• Always think outside the box, engagement your minds and
be creative, take advantage of them, don't be a lazy makeup
artist. Your business can only succeed if you are willingly to
take giant steps.

11. PC8- PERSONALITY & COMMUNITIES.
• Your person is a passport to
selling anything. You must
compose yourself and serve
as a role model to inspire
different communities that
you can bring on your
platform permanently
(facebook, twitter etc) for
consistent business.
• In today's world, personality
sells but you must also learn
to create communities
around your personality so
that there can a medium to
communicate your business
intents at all times.
•

12. PC 8 -PRODUCTIVITY &
COMMITMENT.
Why you do all you do is
because you desire some
form of results and that is
measured by some form of
productivity and for you to
achieve such, you must be a
highly committed makeup
artist
. Get inspired by the stories of
other business minded
people.

13. PC 8 -PRODUCTIVITY &
COMMITMENT.
• Entrepreneurs like MaryKathlyn Wagner popularly knows as
marykay, she is a pioneer for women in business, building a
substantial cosmetics empire she started her business at 45
with and initial investment of $5,000 in 1963 in the first year
of business company turned a profit and sold close to $1
million in products.
• Lets come back to our country Tara-felaDurotoye runs an
indigenous beauty company in Africa started her beauty
business in her early 20s and today she has over 3000sales
force and 12branches across the country with our beauty
product(TARA MAKEUP) all over the world .
• .

14. PC 8 -PRODUCTIVITY &
COMMITMENT.
• The Question is what are you committed to?
Be committed to your vision, stay focus and strive for
productivity in any business you find yourself.
Remember entrepreneurship is not for lazy minded people. You
must have a strong spirit of commitment and determination
to carve a market for your self, that way it becomes easy to
generate businesses.

15. PC10-PARADIGM & CUSTOMER
The customer is your KING.
Call him or her, ' Your royal
majesty'. That means you
must exhibit a friendly
culture to win the customer.
You must be calm to hear
them out and ensure their
needs are of paramount
importance to you.
As such, the customer requires
a great amount of service
and culture.

16. CONCLUSION
In the 21st century, your ability is not enough to make you a
successful rep, it is your connectivity power that can change
things. When you connect with people, environment and
God, it becomes easier to build capacity and creativity to
lead a life of bountiful returns.
business
Remember, Business is a multiplying venture to help people
and create a platform for them. And as such one woman
empowered is equal to a generation ready for
Transformation.

17. Make a difference in your society
today…

18. THANK YOU.