Download to read offline
Uploaded byLeon Fooksman, M.S.
Storytelling 2
This document provides guidance on how organizations can tell their own stories through their own media channels, including their website and social media pages. It discusses how traditional media is struggling while new media like social networking sites and mobile devices are booming. It encourages organizations to use their staff, volunteers, donors and programs to tell stories through words, photos, videos, blogs and social media. The document outlines that an organization knows its own stories and people best and is therefore best positioned to tell those stories itself through various digital storytelling tools and channels.
More Related Content
Storytelling 2
- 1. Becoming Your Own Media On Your Website On Your Social Media Pages On Your Terms
- 2. How do youtell your stories? Where Do you Tell them? What Tools Do You Use?
- 3. Today WeWill Learn To: • Tell stories with words, photos, and short videos. • Use your people -- staff, volunteers, donors -- to tell your agency’s stories. • Find news in your programs, funding, meetings, and reports.
- 4. I AM NOTA STORYTELLING GURU
- 5.
- 6.
- 7.
- 8.
- 9. Traditional Media introuble Newspaper ad revenues have fallen more than 30% in the past two years Some papers are in bankruptcy Others have lost three- quarters of their value
- 10. Traditional Media in Trouble • One in 5 journalists working for newspapers in 2009 are gone today • 2011 may be the worst year yet
- 11. NEW MEDIA Americans getting newsonline jumped 25%in the past two years traffic to top 50 news sites rose more than 30% since 2009
- 12. Hunters and Gatherers •Audiences hunt and gather their news • They get what they want, when they want it • They use searches to comb among destinations and share what they find through social media
- 13. Is This aGood Thing?
- 14. End of AppointmentTV 43% of people surveyed by the Annenberg school agree with this statement: “There are so many ways to get the news these days that I don’t worry when I don’t have a chance to read the paper or when I miss my regular news program.”
- 15. People are gettingtheir news from different devices, and different sources: • African-American and Hispanic groups do more texting, Web browsing, e-mailing and instant messaging than white users. • Minority users are more likely than white users to use social networking sites, watching videos, post a video or purchase a product on a cell phone.
- 16. What’s the firstthing twenty- somethings do in the morning? • One-third of women aged 18-34 check Facebook when they first wake up, even before they get to the bathroom. • 21% of women age 18-34 check Facebook in the middle of the night. • 63% use Facebook as a networking tool.
- 17. What are theytexting, emailing and posting? STORIES
- 18. This is whereyou come in
- 19. A Story CanBe About People
- 20. A Story CanBe About Ideas
- 21. A Story CanBe A Call to Action
- 22. A Story CanBe About News
- 23. A Story CanBe Told With Words
- 24. A Story CanBe a Video
- 25. A Story CanBe Told Through A Photo Essay
- 26. A Story canbe told in a blog
- 27. a story canbe told with 140 characters
- 28. But It ShouldAlways Be About A Conversation
- 29. How to Tella Story? • Answer the 5 Ws: Who? What? Where? When? Why? • Find an Angle • Don't Get Flowery • Keep it Objective
- 30. What stories can YourGroup tell?
- 31. Drill Write three storyideas Think visually -- photos, videos
- 32.
- 33. IT’S SIMPLE: Rule1: Makeyour website the hub for all your storytelling and information Rule 2: Links from your website go on social media, e- blasts, and blogging sites
- 34. You Know YourStory Best
- 35. You Know thePeople You Serve
- 36. You know howto tell your stories better than anyone else
- 37.
- 38. UPCOMING WORKSHOPS Oct. 13: Blogging Your Stories Nov. 10: Telling Your Stories Through Social Media
- 39. LEON FOOKSMAN Digital Storyline 561-945-6494 Leon@Digitalstoryline.com