This document provides guidance on how organizations can tell their own stories through their own media channels, including their website and social media pages. It discusses how traditional media is struggling while new media like social networking sites and mobile devices are booming. It encourages organizations to use their staff, volunteers, donors and programs to tell stories through words, photos, videos, blogs and social media. The document outlines that an organization knows its own stories and people best and is therefore best positioned to tell those stories itself through various digital storytelling tools and channels.

1. Becoming Your Own
Media
On Your Website
On Your Social Media Pages
On Your Terms

2. How do you tell your
stories?
Where Do you Tell them?
What Tools Do You Use?

3. Today
We Will Learn To:
• Tell stories with words, photos,
and short videos.
• Use your people -- staff,
volunteers, donors -- to tell your
agency’s stories.
• Find news in your programs,
funding, meetings, and reports.

4. I AM NOT A
STORYTELLING GURU

5. CONTENT IS KING

6. OLD MEDIA

7. OLD MEDIA

8. OLD MEDIA

9. Traditional Media in trouble
Newspaper ad revenues
have fallen more than
30% in the past two years
Some papers are in
bankruptcy
Others have lost three-
quarters of their value

10. Traditional Media in
Trouble
• One in 5
journalists
working for
newspapers in
2009 are gone
today
• 2011 may be the
worst year yet

11. NEW MEDIA
Americans getting
news online jumped
25%in the past two
years
traffic to top 50
news sites rose more
than 30% since 2009

12. Hunters and Gatherers
• Audiences hunt and
gather their news
• They get what they
want, when they want it
• They use searches to
comb among destinations
and share what they
find through social
media

13. Is This a Good Thing?

14. End of Appointment TV
43% of people surveyed by
the Annenberg school
agree with this statement:
“There are so many ways
to get the news these days
that I don’t worry when I
don’t have a chance to read
the paper or when I miss my
regular news program.”

15. People are getting their news from
different devices, and different
sources:
• African-American and Hispanic groups do
more texting, Web browsing, e-mailing and
instant messaging than white users.
• Minority users are more likely than white
users to use social networking sites, watching
videos, post a video or purchase a product on a
cell phone.

16. What’s the first thing twenty-
somethings do in the morning?
• One-third of women aged 18-34 check Facebook
when they first wake up, even before they get to the
bathroom.
• 21% of women age 18-34 check Facebook in the
middle of the night.
• 63% use Facebook as a networking tool.

17. What are they texting,
emailing and posting?
STORIES

18. This is where you come in

19. A Story Can Be
About People

20. A Story Can Be About
Ideas

21. A Story Can Be A Call to
Action

22. A Story Can Be About
News

23. A Story Can Be Told With
Words

24. A Story Can Be a Video

25. A Story Can Be Told
Through A Photo Essay

26. A Story can be told in a
blog

27. a story can be told with
140 characters

28. But It Should Always Be
About A Conversation

29. How to Tell a Story?
• Answer the 5 Ws:
Who?
What?
Where?
When?
Why?
• Find an Angle • Don't Get Flowery
• Keep it Objective

30. What stories can
Your Group tell?

31. Drill
Write three story ideas
Think visually -- photos,
videos

32. The Strategy

33. IT’S SIMPLE:
Rule1: Make your website the
hub for all your storytelling
and information
Rule 2: Links from your
website go on social media, e-
blasts, and blogging sites

34. You Know Your Story Best

35. You Know the People You
Serve

36. You know how to tell
your stories better than
anyone else

37. Media Revolution

38. UPCOMING
WORKSHOPS
Oct. 13: Blogging Your
Stories
Nov. 10: Telling Your
Stories Through Social
Media

39. LEON FOOKSMAN
Digital Storyline
561-945-6494
Leon@Digitalstoryline.com