The document outlines a problem canvas for the startup RenderiZe. The problem is that every new startup requires an attractive marketing ad to showcase their product concept and design, but existing animation and visualization services are too expensive. Currently, people make their own advertisements, but these lack professional quality and fail to reach as many potential customers. RenderiZe aims to help product designers, startups and developers by providing an interactive 3D modeling and animation service at 200-300% lower costs than other options, to help clients showcase ideas, test prototypes, and attract more customers.
This is a PPT demonstrating how Lean Canvas Works, How you can utilize it and apply it to your business. It also has an example of google as described on a lean canvas.
GITA - Startup Coaching Master Class - Customer Dev, Value Proposition Canvas...Jean-Luc Scherer
Here we explain the importance of customer development in order to reach market fit. We explain tools like Value Proposition Canvas and business model canvas.
A framework to conceptualize a new (software) product or feature, with references to other useful frameworks and concepts.
This should be useful to new software product managers.
This is a PPT demonstrating how Lean Canvas Works, How you can utilize it and apply it to your business. It also has an example of google as described on a lean canvas.
GITA - Startup Coaching Master Class - Customer Dev, Value Proposition Canvas...Jean-Luc Scherer
Here we explain the importance of customer development in order to reach market fit. We explain tools like Value Proposition Canvas and business model canvas.
A framework to conceptualize a new (software) product or feature, with references to other useful frameworks and concepts.
This should be useful to new software product managers.
Neglecting Users in Enterprise Apps by Microsoft Sr PMProduct School
Main Takeaways:
-Understanding why do we neglect users in enterprise applications?
-How to include users in the design process to deliver a better experience?
-How to measure the success of enterprise applications?
From the 2009 Camp Niche Publisher's Conference: how to leverage investment in print infrastructure, deliver pre-qualified, permission based leads and calculate ROI.
How to Scale Lead Generation with Facebook, Instagram and Twitter AdsNanigans
Are you maximizing the power of Facebook, Instagram, and Twitter ads for lead generation?
Attracting more of the right customers is clearly a challenge for all marketers. However, for those managing large-scale lead generation campaigns, advertising on Facebook, Instagram, and Twitter can be a highly effective solution.
This SlideShare explains how to use each of the three platforms as a powerful tool set for not only generating more leads, but for finding the best leads.
Setting the Customer's Journey: How to Take Action on Customer DiscoveryAggregage
We all want to build successful products - and that means satisfied customers. Before anything else, you must understand what problems you can solve. The best way to do that is to get out of the building and start asking questions. But how can you make the most of those conversations, and ensure that you walk away with productive insights?
Join Nick Noreña, educator, entrepreneur, and currently Innovation Coach and Advisor at Kromatic, as he covers how we can effectively action our findings from customer discovery conversations.
Startup Thinking 101 for Libraries: Workbook M.J. D'Elia
This document provides a number of worksheets that were used in the Startup Thinking 101 workshop at Internet Librarian 2014 in Monterey, California presented by Helen Kula and M.J. D'Elia. The slides from the session have also been added to SlideShare.
There was Industrial Revolution, Now its Digital Revolution, hence the concept of Marketing from Industrial prospective to Digital Space should also change. This document explains the best way Startups can redefine the most practised 4Ps.
Kickr Technology - Your Premier Destination for Best IT ServicesKickr technology
Kickr Technology leads the way in delivering Best IT solutions Customized to your needs. From Perfect React Native development to Gripping web designing, Creative app development, and impactful digital marketing strategies, we Promote your digital presence to new heights.
Contact us today for getting Best IT Services in Noida, Delhi, visit us at https://kickrtechnologies.com/
The coverage material for a merchant of one business of brand strategy. From creating a brand awareness, selling their product or services until creating customer advocacy.
Neglecting Users in Enterprise Apps by Microsoft Sr PMProduct School
Main Takeaways:
-Understanding why do we neglect users in enterprise applications?
-How to include users in the design process to deliver a better experience?
-How to measure the success of enterprise applications?
From the 2009 Camp Niche Publisher's Conference: how to leverage investment in print infrastructure, deliver pre-qualified, permission based leads and calculate ROI.
How to Scale Lead Generation with Facebook, Instagram and Twitter AdsNanigans
Are you maximizing the power of Facebook, Instagram, and Twitter ads for lead generation?
Attracting more of the right customers is clearly a challenge for all marketers. However, for those managing large-scale lead generation campaigns, advertising on Facebook, Instagram, and Twitter can be a highly effective solution.
This SlideShare explains how to use each of the three platforms as a powerful tool set for not only generating more leads, but for finding the best leads.
Setting the Customer's Journey: How to Take Action on Customer DiscoveryAggregage
We all want to build successful products - and that means satisfied customers. Before anything else, you must understand what problems you can solve. The best way to do that is to get out of the building and start asking questions. But how can you make the most of those conversations, and ensure that you walk away with productive insights?
Join Nick Noreña, educator, entrepreneur, and currently Innovation Coach and Advisor at Kromatic, as he covers how we can effectively action our findings from customer discovery conversations.
Startup Thinking 101 for Libraries: Workbook M.J. D'Elia
This document provides a number of worksheets that were used in the Startup Thinking 101 workshop at Internet Librarian 2014 in Monterey, California presented by Helen Kula and M.J. D'Elia. The slides from the session have also been added to SlideShare.
There was Industrial Revolution, Now its Digital Revolution, hence the concept of Marketing from Industrial prospective to Digital Space should also change. This document explains the best way Startups can redefine the most practised 4Ps.
Kickr Technology - Your Premier Destination for Best IT ServicesKickr technology
Kickr Technology leads the way in delivering Best IT solutions Customized to your needs. From Perfect React Native development to Gripping web designing, Creative app development, and impactful digital marketing strategies, we Promote your digital presence to new heights.
Contact us today for getting Best IT Services in Noida, Delhi, visit us at https://kickrtechnologies.com/
The coverage material for a merchant of one business of brand strategy. From creating a brand awareness, selling their product or services until creating customer advocacy.
Marketing strategies are the plans and actions that a business or organization uses to reach and attract its potential customers. Marketing strategies aim to communicate the value and benefits of the products or services that the business offers, and to persuade the customers to choose them over the competitors. Marketing strategies also help to achieve the business goals, such as increasing sales, market share, brand awareness, customer loyalty, and profitability.
Introduction to marketing is a course that teaches you the basics of how to create, communicate, and deliver value to customers and society. Marketing is not just about selling products or services, but also about understanding the needs and wants of your target market, developing strategies to meet those needs and wants, and building long-term relationships with your customers. Marketing covers various aspects of a business, such as product development, pricing, distribution, promotion, and customer service. Marketing also involves researching the market, analyzing the competition, and evaluating the effectiveness of your marketing activities. By taking this course, you will learn the principles and practices of marketing, and how to apply them to real-world situations. You will also learn how to use various tools and techniques for marketing, such as market segmentation, positioning, branding, advertising, social media, and more. Introduction to marketing is a valuable course for anyone who wants to learn how to market their products or services effectively, or who wants to pursue a career in marketing or related fields. Marketing is a dynamic and impactful field that can help you achieve your personal and professional goals.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
2. THE PROBLEM
STATEMENT CANVAS
STARTUP NAMERenderiZe
DATE04/09/23
VERSION1.0
CONTEXT PROBLEM ALTERNATIVES
When does the problem occur? What is the root cause of the problem?
What do customers do now to fix the problem?
Every new startup requires an attractive
marketing ad which can showcase their product
concept and design
Expensive product animation and visualization is
offered by other services available
Right now people make their own advertisement
CUSTOMERS EMOTIONAL IMPACT ALTERNATIVE SHORTCOMINGS
Who has the problem most often?
How does the customer feel?
What are the disadvantages of the alternatives?
Product Designers
Product Developers
Startups
This gives the customer a sense of confidence in
brand and its product and boosts their morale.
The advertisement made by them are not
professional enough or they fail to catch as much
target audience as they could have with a better
ad
QUANTIFIABLE IMPACT
What is the measurable impact? (include units)
The ad services provided by other online service
providers are 200%-300% more expensive than
ours
3. The Problem Statement
• How might we -help product designers, startups and product developers-(Help/ Create)-by
providing them interactive 3D models and dynamic animations to visualize their products in
3D- (Provide a service/ project)-so they can-showcase their ideas, test their prototypes, and
attract more customers-(Value/benefit)
