Brands can leverage customer service and sales teams to enhance content marketing strategies in three key ways: 1) Sales and customer service teams interact directly with customers and can provide valuable intelligence about customer complaints, objections, and questions that can be turned into educational blog posts, videos, and other content. 2) These front-line teams can also be interviewed to gather material for content that addresses common customer issues and concerns. 3) By sharing new product and service promotions through content, sales and customer service support cross-selling and up-selling efforts while helping retain existing customers.