ppt for small startup and software to pitch ;

1. NutriCart
A Smart Way To Shop For Your Health.

2. Table of contents
01
05
02
06
03
04
Introduction
SWOT Analysis
Aim and objective
Market Segmentation
Targeting and Positioning Strategy
Target Market
Pricing Strategy
Conclusion
07
08
09
Marketing mix

3. Introduction
NutriCart is a mobile app that helps users buy
healthy food items based on their dietary
preferences, budget, age, and health goals. It
uses the user’s information to suggest a list of
nutrient-rich food items that suit their needs.
NutriCart aims to make healthy eating more
accessible and efficient in a world where
health and time are important.

4. SWOT Analysis
Strengths:
:
• Personalized shopping experience.
• User-friendly interface.
• Collaboration with nutrition experts and local grocers.
Weaknesses:
• Dependence on user input for accurate recommendations.
• Initial user acquisition and market penetration
Opportunities
• Expanding market for health and wellness apps.
• Potential partnerships with health-focused organizations
Threats: • Competition from established nutrition and shopping apps.
• Changing consumer health trends and dietary preferences

5. Business Aims and Objectives
.
Active users Partnerships
Aim to acquire
100,000 active users
within the first year.
Develop partnerships
with at least 50 local
grocery stores.
Expand the app's features
to include meal planning
and recipe suggestions
Growth/Expansions

6. Target Market
1. Primary Audience:
a) Individuals beginning their health journey.
b) Busy professionals seeking convenient nutrition solutions.
2. Secondary Audience:
a) Fitness enthusiasts.
c) People with specific dietary needs.
3. Characteristics:
. a) Prioritize health and convenience.
c) Open to using technology to enhance their lifestyle.

7. Market Segmentation
• Demographic Segmentation:
Age 20-50, all genders, urban residents.
• Psychographic Segmentation:
Health-conscious, tech-savvy, seeking convenience.
• Behavioural Segmentation:
Regular grocery shoppers, interested in healthy eating.

8. Targeting and Positioning
Strategy
 Digital Marketing: SEO, social media campaigns, and influencer
partnerships.
 Community Engagement: Hosting webinars and workshops on
healthy eating.
 Partnerships: Collaborating with fitness apps
and wellness blogs.

9. Break-Even Point (BEP):
• “For NutriCart, Fixed Costs include development, operational
expenses, and marketing costs.
• Price per Unit refers to the subscription fee.
• Variable Cost per Unit encompasses maintenance and
customer service costs.
• The goal is to reach BEP within the first two years post-
launch.
Pricing Strategy
As part of our conceptual plan, a
significant initial budget is
allocated for app development,
user interface design, and
marketing. The specific figures
would be determined based on a
detailed market analysis and
resource availability.
Budget Development:

10. Pricing Strategy
• Net Profit is calculated as the gain from the investment minus the cost of
the investment.
• Total Investment includes all costs incurred for the development and
launch of NutriCart.
• ROI is a projected measure based on anticipated growth in user base,
subscription rates, and user engagement.
Return on Investment (ROI):

11. Startup Costs INR Fixed Costs (for a month) INR Variable Costs (Monthly) INR
App Development 300000 App Maintenance 15000 Customer Support 5000
Market Research 20000 Salaries 40000 Marketing and Advertising 30000
Legal and Administrative Fees 25000 Hosting Services 7000
Branding and Initial Marketing 40000 Utilities 3000
Total 385000 Total 65000 Total 35000
Revenue Projections (Monthly) Subscription Fees : INR SUMMARY
Subscription Revenue 0 Per user 150 Revenue INR
Advertisement Revenue 0 Total cost 100000
Collaboration Revenue 0 Total revenue 0
Net Loss 100000
Total Revenue 0 Break-even Analysis: (Future Projection) 542

12. Promotion
 Digital marketing strategies including SEO, social
media advertising, and collaborations with health
and wellness influencers.
 Engaging content marketing to educate potential
users about the benefits of NutriCart.
Product
• NutriCart offers a personalized grocery shopping
experience with features like customizable shopping
lists, nutritional information, budget-friendly options,
and integration with local grocery stores.
Price
 Freemium Model: Basic features available for free,
with premium features accessible via subscription.
 Dynamic Pricing: Subscription prices adjusted based
on market trends and user feedback.
 Promotional Offers: Launch discounts and referral
bonuses to attract initial users.
Place
 NutriCart will be available for download on major app
platforms (iOS and Android), ensuring easy.
 accessibility for a wide user base.
 Integration with various local grocery stores to
enhance user convenience.
Marketing Mix

13. App Layout

14. NutriCart is more than just an app; it's a lifestyle
change catalyst. Our commitment to facilitating a
healthier diet makes us stand out. Through
strategic marketing and a focus on user
experience, NutriCart aims to be synonymous with
smart, health-conscious shopping.
Conclusion

15. Submitted By :
Ritik Sharma
Priyal Karnawat
Abhay Raj Singh

16. CREDITS: This presentation template was created by Slidesgo, and
includes icons by Flaticon, and infographics & images by Freepik
Thanks!
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