Psa podcasting video_2014
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Tactical tips on podcasting and video for professional speakers
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Psa podcasting video_2014
- 1. Podcasting and Video Professional Speaking Association Northwest Chapter November 12, 2014 #psanwnov Ian Griffin
- 2. Podcasting Tapping into the power of the spoken word
- 3. ‘Entrepreneur’ Podcasts on iTunes
- 4. My Playlist Alan Watts The History of Rome Professionally Speaking
- 5. What is a Podcast? • On-demand ‘syndicated’ audio (RSS feed) • “TIVO for your ears” • Three main types of podcast 1. The expert (or author) reading into the microphone 2. Interviews (on the phone or in person) 3. Groups (classes, seminars, presentations)
- 6. Why Podcast? • Branding – be heard above the noise – Broadcast expertise – niche yourself – “Radio Show” – An excuse to call and interview experts • The voice not the pen • Minimal time investment – 30 minutes • Zero cost
- 8. Step 3: Publishing (For Wordpress/Podpress)
- 11. What kind of equipment? • Digital Tape recorder • Optional: – Microphone – Telephone adapter • Computer software – Audacity, Sony Soundforge, Garage Band • Publishing option – Podpress, BlogTalk Radio, Libsyn*
- 12. High-end Microphone • Blue Snowball Mic • $62 from Amazon
- 13. 3 Steps to Produce Your Own Podcast • Recording • Editing • Publishing
- 14. Step One: Recording • “Content is King” • Keep it natural • Script only if you are the solo expert • Prep the interviewee • Keep the recorder running – edit later • Ask follow-up questions
- 15. Livescribe Echo Smartpen £95.00 from amazon.co.uk
- 16. Step Two: Editing • Download audio to PC via USB port • Consider intro/outtro music • Example - Audacity:
- 18. Step 3: Publishing (For Wordpress/Podpress) • Upload audio file to your web server • Create blog entry and include file • Verify playback • On iTunes within the hour – automagically!
- 20. Video A picture is worth a thousand words…
- 21. Why Video? • Emotionally connect • From Studio to “Scrappy” – Studio, Green Screen, “Outside Broadcast”, GoPro, Flip Camera, iPhone, Screencast • Content: 1. Speaker Showcase 2. Testimonials 3. Training and Webinars
- 23. What kind of equipment? • iPhone, “Flip”, HD Camera • Optional – Wireless Mic & Tripod • Computer software – Windows Movie Maker, iMovie • Publishing option – YouTube, Vimeo • Screencast Recording – Camtasia, Jing
- 25. Flip Camera
- 26. Flip Camera
- 27. YouTube Channel
- 29. YouTube
- 31. YouTube
- 32. YouTube
- 34. Testimonials
- 35. High End Studio
- 37. Screen Recording
- 38. Contact Information Ian Griffin Executive Communications ian.griffin@exec-comms.com http://www.exec-comms.com/blog/category/podcasts https://www.youtube.com/user/ExecComms
Editor's Notes
- I caught up with Alan Stevens at the National Speakers Association Influence ’11 Convention in Anaheim and asked him to demonstrate the hardware and software he carries with him on the road. He demonstrated the portable studio set-up he uses to create his web radio show. Watch this brief video where Alan demonstrates the set-up and shared the tools he uses: Blue Snowball USB microphone Audacity software Creative Labs Vado HD camera
- Online video is the fastest-growing media platform in history. More than 1 billion unique users visit YouTube each month Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth 100 hours of video are uploaded to YouTube every minute 80% of YouTube traffic comes from outside the US YouTube is localized in 61 countries and across 61 languages According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network Millions of subscriptions happen each day. The number of people subscribing daily is up more than 3x since last year, and the number of daily subscriptions is up more than 4x since last year Mobile makes up almost 40% of YouTube's global watch time
- Create a video that TELLS a story, not one of you TELLING a story. Tip: Hire college kids to act out scenes…. Bureaus #1 ask, yet minority of NSA members list videos on nsaspeaker.org
- Creative Labs Vado HD camera Alan Stevens - $88 vs $290+ for Flip…
- YouTube accounts are part of your Google account, so you will need to create a Google account if you don’t have one already. Each Google account can have one channel attached to it. If you want to create multiple channels, you will need to create multiple Google accounts. The channel will be named the same as your Google+ profile. If you don’t want your channel to display your real name, you will need to create a separate Google account. Increase your subscribers. If you work hard to create good content and promote it well, you can quickly increase your subscribers, and maybe even start making some money from advertisements. Interact with the community, upload videos often, and work to curate your brand. After getting the visuals in place, click the “About” tab on your channel’s home page. Three buttons will appear in this section to guide the further development of your YouTube account. Channel description: In this text box, enter a punchy description of your brand or the type of content that you plan on sending out. Links: This section helps you connect YouTube to your other online profiles. You can select whether to display links overlaid on the cover photo and how many links will appear there. It also lets you decide whether or not to show how many views your channel has, and when you created the account. The video manager is the place to go to manage all of your content. There are also a few unique features that can be found on this page. The ability to live-stream a life event A place to go to create video playlists A tab to access your search history A tab that shows you all of the videos you’ve liked As you upload more and more videos, be sure to take advantage of the ability to create playlists. YouTube has a robust analytics suite. Just like with most aspects of marketing your business, using this data can help decide what kind of content that you want to produce. Here are some of the things key things you can look at: Audience Demographics Playback Locations Traffic Sources Devices Watched From Audience Retention
- 15,041 minutes = 250 hrs watched
- Laura’s second major money-spinner uses a green screen studio at home to record compelling video tutorials. Again, she shared a step-by-step guide. Purchase a green screen backdrop or paint the wall of your spare room with the appropriate paint. Make sure you have a suitable HD digital camera and tripod and a 64-bit desktop computer. Sign up for a community college class so you qualify for the student edition of the Adobe Premiere or Adobe visual communicator software package. Purchase a GoSpeak portable microphone system with a wireless transmitter for a lapel mike. (You don’t need the speakers, they are an added bonus for your next podium presentation.) Hire a designer from elance or fiverr.com to create custom backgrounds for your green screen. Place posters with cartoon faces around the room you record in so that you have an “audience” to relate to. Record your video training: stand in front of the green screen, plug the wireless mic into the camera which feeds audio and video to the PC where the Adobe software records a timeline of the presentation. In post-production you add lower thirds and a suitable backdrop. Leave pauses for group activity and learner response. Distribute these large video files to customers who purchase via YouSendIt.com or, if they require, burn a DVD and mail it.
- 83 chapters Powerful Persuasive Presentations Course Outline COURSE 1 Getting Started Developing Your Public Speaking Skills Chapter 1 Getting Started Chapter 2 What You Need to Know: The Basics Chapter 3 What Is the Magic? Speak from the Point of View of the Audience Chapter 4 The Creative Process: Where Do You Start? COURSE 2 Finding Your Content: Discover the Treasure Trove in Your Life Chapter 1 Once Upon a Time Technique Chapter 2 Look to Your Family Examples Chapter 3 You Get Paid for What You Know - Study Your Career Chapter 4 Attribute Meaning Where There Is Not Usually Any Chapter 5 Listen to Your Friends Chapter 6 Customized Stories for Your Clients
- 2-camera shoot Nsaspeaker.org
- Allisonmassari.com
- Studio: Midpeninsula Media Center Community TV, Palo Alto. 6:00pm – 11:00pm for 30 minute show…