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In this presentation on the Introduction to Podcasting we ask and answer:
Why Podcasting for Marketing?
What Makes a Podcast Great?
Hardware and Software to Produce Your Content
Creating, Distributing, Optimizing Your Podcast
Hosting, Promotion, Directories for Your Podcast
Analytics, Statistics, KPIs for Your Podcast
Podcasting: The Future of Public Broadcasting or a Passing Fad?
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