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Podcasting Startup Workshop

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Podcasting Startup Workshop
Podcasting has been around since the creation of the Apple iPod. But few understand how this form of digital content works. Thanks to the explosion of smartphones and mobile devices, podcasting has now become a most direct and intimate way to communicate to your target audience when they are AWAY from their computer.

Join Kyle Bondo, founder of Trenchbucket (http://trenchbucket.com), Gagglepod (http://gagglepod.com), and the host of the Merchants of Dirt Podcast (http://merchantsofdirt.com), for a podcasting startup workshop dedicated to foundational podcasting education.

Whether you're starting your podcasting journey, trying to decide if podcasting is something your business should be doing, or just interested in learning about the cutting edge tools and techniques needed to produce your own shows, Kyle can get all your how-to podcasting questions answered!

This Gagglepod meetup is in partnership with FredDev Meetups!

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Podcasting Startup Workshop

  1. 1. FredDev Podcasting Startup Workshop Kyle Bondo kyle@trenchbucket.com @Trenchbucket trenchbucket.com PODCASTING STARTUP WORKSHOP
  2. 2. PODCASTING STARTUP WORKSHOP Startup Workshop Topics • #1 – Intro to Podcasting • #2 – Starting • #3 – Producing an Show • #4 – Media Hosting • #5 – Advanced Tools • #6 – Your Shows Home • #7 – Your First Episode • #8 – Register Your Show • #9 – Launch Your Show • #10 – What Comes Next?
  3. 3. #1 – Intro to Podcasting PODCASTING STARTUP WORKSHOP “Serve your audience.” – Roman Mars, Podcast Movement
  4. 4. #1 – INTRO TO PODCASTING What is a Podcast? • Audio Recording of Any Length • Compressed *.mp3 Digital Media • Delivered via Real Simple Syndication (RSS) • Subscription and On-Demand Delivery • Mobile Technology Explosion
  5. 5. Why should you Podcast? • Intimate • Talking into someone’s ears • Mobile • Better chance of being found #1 – INTRO TO PODCASTING
  6. 6. Blogs v. Podcasts Stats # Blogs = 643,000,000 2,000 to 1 # Podcasts = 300,000 2 to 1 #1 – INTRO TO PODCASTING Average Classroom Size = 20 Median Podcast DPE = 200 Bloggers Men to Women 49.1% Men – 50.9% Women Podcasters Men to Women 87.5% Men – 12.5% Women “The median downloads out of all the podcasts that exist are 200 downloads per episode.” – Rob Walsh, Libsyn
  7. 7. How should you Podcast? • It is a subject you are passionate about • Speak directly to your target audience • Listeners Don’t Subscribe by Accident • Find others just as passionate as you • There are people who want to listen #1 – INTRO TO PODCASTING
  8. 8. #2 – Starting PODCASTING STARTUP WORKSHOP “Begin at the beginning, and go on till you come to the end: then stop.” – Lewis Carol, Alice in Wonderland
  9. 9. The Podcasting Algorithm • An idea for a show • Area of expertise • Research your topic • Passionate audience? • Who else is doing it? #2 – STARTING
  10. 10. The Podcasting Algorithm • Laptop Computer • Software Tools • USB Microphone • File Hosting • RSS Feed #2 – STARTING
  11. 11. #2 – STARTING YES! THAT IS IT! IDEA EXPERTISE AUDIENCE COMPUTER MICROPHONETOOLS PODCAST The Podcasting Algorithm
  12. 12. #3 – Production PODCASTING STARTUP WORKSHOP “It’s not about the microphone.” – Dave Jackson, School of Podcasting
  13. 13. #3 –PRODUCTION What gear do I need to record? • Computer – Laptop ($$$) Internet Connection • Audio Recording Software Adobe Audition ($$) Hindenburg ($) Audacity (Free) • USB Cardioid/Dynamic Microphone ($)
  14. 14. #3 –PRODUCTION Podcast Recording Principles • Have a process • Practice your voice • Start with Editing in mind • Speak slow and deliberate • Edit your audio
  15. 15. #3 –PRODUCTION Process for creating an episode • Create a show format Recipe, break into sections, music • Write a script Have an outline, stay on script, use natural voice • Control your sound Mic use, loudness, bad habits, mouth/hand sounds
  16. 16. #3 –PRODUCTION Create your episode in parts • Focus on your main content first Record this first • Think about Intro/Outro Phone or Field Recorder • Find some music that fits License through Audiojungle.net ($-$$)
  17. 17. #3 –PRODUCTION Recording guest interviews • Do your research Just ask the question Shut up, Take Notes • Mr. Murphy Proof it Room Acoustics, Drops, Bad Connection, Noise, Wind • Set Guests up with Gear
  18. 18. #3 –PRODUCTION Putting it all together • Edit as you go Raw clips, remove annoyances, spaces • Combine it all in a multitrack session • Review your work • Save compressed Create an *.mp3 file, sample rate, file size/quality
  19. 19. #4 – Media Hosting PODCASTING STARTUP WORKSHOP “It's not the size of the dog in the fight, it's the size of the fight in the dog.” – Mark Twain
  20. 20. #4 – MEDIA HOSTING Where will your Podcast Files live? • Generates an RSS Feed • External to your website • Bandwidth limitations • Launch without a website • Paid v. Free (Feedburner Story)
  21. 21. #4 – MEDIA HOSTING What do you need to start? • Media Hosting Account ($) • Stats are important Downloads per Episode • Information about your show
  22. 22. What do you need to start? • Artwork Logo or Photo 1,400 x 1,400 pixels • Details Show Name Show Host Names Show Description #4 – MEDIA HOSTING
  23. 23. #4 – MEDIA HOSTING RSS Feed IS your podcast • Real Simple Syndication (RSS) XML-based syntax • Feed generated by Media Host Hand-code RSS Feed Generator Apps • Single most important file RSS Feed Link
  24. 24. #5 – Advanced Tools PODCASTING STARTUP WORKSHOP “Learning is not done to you. Learning is something you choose to do.” – Seth Godin
  25. 25. #5 – ADVANCED TOOLS Improving your recordings • Microphones • Headphones • Recorders • Mixers • Audio Processors
  26. 26. #5 – ADVANCED TOOLS Microphone Knowledge • Condenser Microphones ($) Musicians, Singers • Dynamic/Cardioid Mics ($) Podcasters • High-End Microphones ($$$) Debatable Need
  27. 27. #5 – ADVANCED TOOLS Mixer Knowledge • Need based on show Solo or Co-Hosts • Built for growth ($$-$$$) Channels • Complex Setup Wiring and Use
  28. 28. #5 – ADVANCED TOOLS Field Recorders • Hand-held recorders ($$-$$$) Portable Mini-Studios • Creates multitrack files Downloadable WAV/MP3 • Complex Setup Configuration and Use
  29. 29. #5 – ADVANCED TOOLS Audio from other sources • Guests Recorded with Skype Mics, Room Acoustics, Drops • Remote Co-Hosts Double-Enders, Mix Minus • Live Broadcasting Blab, YouTube Live, Spreaker
  30. 30. #6 – Your Show’s Home PODCASTING STARTUP WORKSHOP “Let me ‘splain… No, there is too much. Let me sum up..” – Inigo Montoya, The Princess Bride
  31. 31. #6 – YOUR SHOW’S HOME Where will your Podcast live? • Branded Show Website • About the Show • Show Notes • SEO Juice • Subscription Links
  32. 32. #6 – YOUR SHOW’S HOME What will you need for a website? • Domain Name ($) Based on the show Gmail email account (FREE-$) • Website Hosting ($-$$) Mediatemple, WP Engine, GoDaddy • Website ($-$$$) WordPress, HTML
  33. 33. #6 – YOUR SHOW’S HOME Playing from your website • Have a player on your site Make it easy to play • Multiple ways to play With or without an app • Download MP3 Play offline
  34. 34. #6 – YOUR SHOW’S HOME Creating Show Notes • Overview of the Episode Highlights Only (Tease) • Links to Guest Information Promotions and Sponsors • Calls to Action Links Mentioned
  35. 35. #7 – Your First Episode PODCASTING STARTUP WORKSHOP “You don't learn to walk by following rules. You learn by doing, and by falling over.” – Richard Branson
  36. 36. #7 – YOUR FIRST EPISODE Preparing your Upload • Title of your episode • Episode numbering • Episode Sub-title • Show Description
  37. 37. #7 – YOUR FIRST EPISODE Uploading to your Media Host • Upload your episode file Final *.mp3 • Add episode metadata Title, Description, Art • Social Media add-ons • Publish your episode
  38. 38. #8 – Register your show PODCASTING STARTUP WORKSHOP “The battle is all over except the 'shouting' when one knows what is wanted and has made up his mind to get it...” – Napoleon Hill
  39. 39. #8 – REGISTER YOUR SHOW Who do you send you RSS feed to? • Podcasting Media Platforms List your show More connections are better • Not all are equal 75% Downloads from iTunes 13% From Blogs/Social Media 7% From OEM Apps
  40. 40. #8 – REGISTER YOUR SHOW Your first RSS submission • iTunes is still King 75% Downloads from iTunes • Takes time to upload Episode Zero strategy • Consistency matters Content Categories Settings (Language)
  41. 41. #9 – Launch your show PODCASTING STARTUP WORKSHOP “There are plenty of smart people who get nowhere.” – Paul Graham
  42. 42. #9 – LAUNCH YOUR SHOW How do you launch the show? • Choose a way to launch your show Launch with one episode Record four episodes before launch • Announce yourself Update your website and social media • Ask Friends and Family to Subscribe Get Some Feedback
  43. 43. #9 – LAUNCH YOUR SHOW Other ways to launch a show • Go to Trade Conferences Find your audience • Hand out business cards Potential interviews • Follow up Collect information Reach out
  44. 44. Podcasting Metrics • Vanity Metrics (e.g. Likes) • Downloads Per Episode (DPE) • Number of Subscribers • Number of Listeners #9 – LAUNCH YOUR SHOW
  45. 45. #10 – What comes next? PODCASTING STARTUP WORKSHOP “The two best times to start a podcast: In 2006… and NOW!” – Dave Jackson, School of Podcasting
  46. 46. #10 – WHAT COMES NEXT? I have a show… now what? • Celebrate what you’ve done! • Record another episode • Find Your Voice • Make Improvements • Practice, Practice, Practice
  47. 47. #10 – WHAT COMES NEXT? I have a show… now what? • Go to Podcasting Conferences • Listen to Podcasts about Podcasting • Join social media groups on Podcasting • Analyze to other shows • Experiment
  48. 48. Appendix Podcasting Resources PODCASTING STARTUP WORKSHOP “Nobody is going to punch you in the face if you change your show.” – Dave Jackson, School of Podcasting
  49. 49. #APPENDIX – PODCASTING RESOURCES Podcasts about Podcasting • School of Podcasting – schoolofpodcasting.com • Ask the Podcast Coach – askthepodcastcoach.com • Audacity to Podcast – audacitytopodcast.com • The Podcasters Studio – thepodcastersstudio.com • Podcasters’ Roundtable – podcastersroundtable.com • Podcast Answerman – podcastanswerman.com
  50. 50. #APPENDIX – PODCASTING RESOURCES Local Connections Merchants of Dirt Podcast @MerchantsofDirt merchantsofdirt.com reckoneer.com Gagglepod Podcasters Meetup Monthly Meetings starting in April 2017 Gagglepod.com Meetup.com/gagglepod
  51. 51. THANK YOU Kyle Bondo kyle@trenchbucket.com @Trenchbucket trenchbucket.com

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