This document discusses the influence of brands on South African society. It notes that advertising spending in South Africa has increased significantly over time. It also provides statistics on the South African population, such as demographics, education levels, and consumer goods ownership. The document argues that both governments and businesses have a responsibility to society and that brands have the opportunity to positively impact issues like health, education, and social change. It suggests that youth expect brands to influence society and that brands should integrate social impact into their business models.