Assessing the value of virtual tribes @inbam 2013
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Conference proceeding at the International Network of Business and Management Journals (INBAM), Cornell Hospitality Quarterly Track, LIsbon, June 19th 2013. This research explores the link between consumer tribes, loyalty and company generated stimulus in Social Networking Services. Furthermore, this research analyses the possibilities for companies to enhance the consumer-consumer relationships. Finally, this research assesses the value of virtual tribes for restaurant operations in Finland.
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Position Paper on Family Definition and RoleOver the past seve.docx
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Over the past several decades, Americans’ living arrangements have changed dramatically. In the 1960s, 3 in 4 children lived in a traditional family (i.e. heterosexual parents in their first marriage). Today, less than half of children do so. Despite changes in living arrangements, society still expects family as a social institution to provide financial and emotional support for members, bear/adopt children and socialize them to function effectively in the broader society, respect external authority and maintain authority/control within the family unit. You are to write a 3 page double spaced paper that
1.
Argues persuasively for or against society broadening the definition of family to include nontraditional groups. Personal opinion alone is not sufficient. Back up your position （The Definition of Family Should Remain Limited by Christensen） with reliable statistics, expert opinion, or other quality evidence, citing at least two different sources (use APA style).
1.
Critically evaluates the ability of unmarried heterosexual partners, unmarried or married homosexual partners, reproductive technology users, single parents (never married or divorced), and voluntary childless couples to do each of these tasks as compared with a traditional family structure. Explicitly discuss the strengths and challenges each group faces in successfully completing each task. Support your evaluation with at least two quotes from assigned readings and one quote from a reputable outside source (3 or more quotes in this part of your paper). Be sure to discuss all nontraditional groups listed.
3.
Proposes a definition of family that you think society should adopt. Give explicit justification for why your definition should be widely used. What are the key advantages and expected outcomes of use of your definition? Would your definition align with or challenge current law related to family (e.g. employee benefits, inheritance rules, etc.)? Evaluate the usefulness of your definition for such activities as census enumeration, research, eligibility for public assistance.
Scoresheet for Position Paper on Family: Definition and Role
0 or 1
2
3
4
5
6
not done,
needs much
below
average
above
outstanding
poorly done
improvement
average
average
Evaluation
Components
Comments
1
2
3
4
5
6
Clear stand taken for or against society broadening the definition of family to include EACH nontraditional group. Stand well supported by research evidence. 2 quotes included and used appropriately.
1
2
3
4
5
6
(times 2)
Critically evaluated the ability of EACH group - heterosexual partners, married or unmarried homosexual partners, reproductive technology users, single parents, voluntary childless - to successfully complete ALL tasks that society expects family as a social institution to complete as compared with a traditional family structure. Evaluation correctly and convincingly drew on c.
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Mr. Shafaqat Raza Rind bearing a Reg. No. 2K6-AV-198 has presented ten cases of his academic career to pass through SURG-404 subject. He shared his experience and best cases observed during his academic career were as presented in this slide show. Please commit on his presentation. Best wishes and Congratulation.
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Position Paper on Family Definition and RoleOver the past seve.docx
Position Paper on Family: Definition and Role
Over the past several decades, Americans’ living arrangements have changed dramatically. In the 1960s, 3 in 4 children lived in a traditional family (i.e. heterosexual parents in their first marriage). Today, less than half of children do so. Despite changes in living arrangements, society still expects family as a social institution to provide financial and emotional support for members, bear/adopt children and socialize them to function effectively in the broader society, respect external authority and maintain authority/control within the family unit. You are to write a 3 page double spaced paper that
1.
Argues persuasively for or against society broadening the definition of family to include nontraditional groups. Personal opinion alone is not sufficient. Back up your position （The Definition of Family Should Remain Limited by Christensen） with reliable statistics, expert opinion, or other quality evidence, citing at least two different sources (use APA style).
1.
Critically evaluates the ability of unmarried heterosexual partners, unmarried or married homosexual partners, reproductive technology users, single parents (never married or divorced), and voluntary childless couples to do each of these tasks as compared with a traditional family structure. Explicitly discuss the strengths and challenges each group faces in successfully completing each task. Support your evaluation with at least two quotes from assigned readings and one quote from a reputable outside source (3 or more quotes in this part of your paper). Be sure to discuss all nontraditional groups listed.
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Proposes a definition of family that you think society should adopt. Give explicit justification for why your definition should be widely used. What are the key advantages and expected outcomes of use of your definition? Would your definition align with or challenge current law related to family (e.g. employee benefits, inheritance rules, etc.)? Evaluate the usefulness of your definition for such activities as census enumeration, research, eligibility for public assistance.
Scoresheet for Position Paper on Family: Definition and Role
0 or 1
2
3
4
5
6
not done,
needs much
below
average
above
outstanding
poorly done
improvement
average
average
Evaluation
Components
Comments
1
2
3
4
5
6
Clear stand taken for or against society broadening the definition of family to include EACH nontraditional group. Stand well supported by research evidence. 2 quotes included and used appropriately.
1
2
3
4
5
6
(times 2)
Critically evaluated the ability of EACH group - heterosexual partners, married or unmarried homosexual partners, reproductive technology users, single parents, voluntary childless - to successfully complete ALL tasks that society expects family as a social institution to complete as compared with a traditional family structure. Evaluation correctly and convincingly drew on c.
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References
https://www.youtube.com/watch?v=hXvoKE6_wQo
https://www.youtube.com/watch?v=lw8HPXJP1VA
Lean, M. E., Astrup, A., & Roberts, S. B. (2018). Making progress on the global crisis of obesity and weight management. bmj, 361, k2538.
Tappen, R. M. (2016). Advanced nursing research: From theory to practice. Jones & Bartlett Publishers. Retrieved from: https://books.google.co.ke/books?hl=en&lr=&id=DnyUCgAAQBAJ&oi=fnd&pg=PR1&dq=Tappen,+R.M.+(2015).+Nursing+Research.+Advanced+Nursing+Research:+From+Theory+to+Practice.+(2nd+ed.).+Jones+%26+Bartlett+Learning.&ots=NMrFQlcuEw&sig=BcD9_wBWYoJnfY9u6duh8Qvt5TE&redir_esc=y#v=onepage&q&f=false
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Marketing Research 1 of 3Marketing Research 2 of 3Marketing Research 3 of 3
TABLE OF CONTENTS
BACKGROUND
PROBLEM STATEMENT
OPERATIONAL DEFINITIONS
RESEARCH OBJECTIVES
HYPOTHESES
RESEARCH PROCEDURES
LIMITATIONS
SECONDARY RESEARCH FINDINGS
PRIMARY RESEARCH FINDINGS
RECOMMENDATIONS
CONCLUSION
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BACKGROUND
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PRIMARY RESEARCH FINDINGS
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The report mainly focuses on analyzing the data from Santa Fe Grill Restaurant with the means of quantitative analysis to identify Santa Fe Grill’s competitive advantages. Meanwhile, via analyzing the psychographic/demographic profile of Santa Fe Grill’s customer, it aims to assess the customer’s willingness to return to the restaurant in the future. Through comparative studying on Santa Fe Grill, to determine the characteristics customers use to describe the Santa Fe Grill restaurant and then further to find out the Santa Fe Grill’s address areas for improvement. And then, provide reasonable recommendations to improve Santa Fe Grill’s business performance.
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In a research project, “the problem must ask about the relationship between two or more variables” (Wunsch 1). In addition, it clearly identifies the purpose of the project. The problem statement for this research project is stated below:
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Family nurse practitioners are much more interested in improving the general quality of nursing care and services delivery to the patients. I believe that family nursing practitioner profession is very vital in improving the quality of care by serving a very unique function in the medical care system. This is through the development of lasting relationships with patients and viewing the success of patients within the greater family and community framework.
My research topic of interest is Obesity and Weight Management Programs. The reason why I choose doing this research is due to the day by day increasing mortality rates and considerable morbidity that are linked with obesity due to the impact that it has on other conditions such as type 2 diabetes, reproductive diseases, cancer as well as gastrointestinal diseases. (Tappen, 2016). Obese individuals face a incessant, enduring struggle. This makes obesity to be one of the most prevalent diet-related health problems globally and more so in the United States. It places a significant burden on healthcare systems. There is, therefore, the importance of research to better understand the problem and how it can be maintained.
According to Lean, et al., (2018) there was a projection by the government that by the turn of 21st century, less than of 20% of adults aged 20 years and above and no more than 15% of adolescents aged 12 and above should not be overweight. This goal has not been achieved; rather, the United States is moving father rather than closer to the goal. The prevalence of overweight and obesity continues to rise and not falling.
References
https://www.youtube.com/watch?v=hXvoKE6_wQo
https://www.youtube.com/watch?v=lw8HPXJP1VA
Lean, M. E., Astrup, A., & Roberts, S. B. (2018). Making progress on the global crisis of obesity and weight management. bmj, 361, k2538.
Tappen, R. M. (2016). Advanced nursing research: From theory to practice. Jones & Bartlett Publishers. Retrieved from: https://books.google.co.ke/books?hl=en&lr=&id=DnyUCgAAQBAJ&oi=fnd&pg=PR1&dq=Tappen,+R.M.+(2015).+Nursing+Research.+Advanced+Nursing+Research:+From+Theory+to+Practice.+(2nd+ed.).+Jones+%26+Bartlett+Learning.&ots=NMrFQlcuEw&sig=BcD9_wBWYoJnfY9u6duh8Qvt5TE&redir_esc=y#v=onepage&q&f=false
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Student Name
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The project made possible by funding from the ANU College of Business and Economics
H4126269.pdf
American Research Journal of Humanities & Social Science (ARJHSS) is a double blind peer reviewed, open access journal published by (ARJHSS).
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Marketing Research 1 of 3Marketing Research 2 of 3Market.docx
Marketing Research 1 of 3Marketing Research 2 of 3Marketing Research 3 of 3
TABLE OF CONTENTS
BACKGROUND
PROBLEM STATEMENT
OPERATIONAL DEFINITIONS
RESEARCH OBJECTIVES
HYPOTHESES
RESEARCH PROCEDURES
LIMITATIONS
SECONDARY RESEARCH FINDINGS
PRIMARY RESEARCH FINDINGS
RECOMMENDATIONS
CONCLUSION
APPENDIX SPSS OUTPUT
BACKGROUND
In early 2004, two recent college business graduates (one majored in finance and the other in management) came together with a new restaurant concept for a Southwestern casual dining experience that focused on a Mexican theme with a variety of good food items and a friendly family-oriented atmosphere. After six months of planning and creating detailed business and marketing plans, the two entrepreneurs were able to get the necessary capital to build and open their restaurant- calling it Santa Fe Grill Mexican Restaurant.
After the initial six months of success, the noticed that revenues, traffic flow, and sales were declining and realized that they knew only the basics about their patrons. Neither of the owners had taken any marketing courses beyond basic marketing in college, so they turned to a friend who worked in marketing for some advice. Initially they were advised to hire a marketing research firm to collect some primary data about people’s dining out habits and patterns. Looking into marketing research consulting firms, they quickly found out these firms wanted too much money to conduct the research. So they went to Barnes & Noble bookstore and purchased a practitioner’s book on how to do marketing research studies. Using their understanding of how to do research and design questionnaires, the owners decided to use an experience intercept research design (randomly stopping customers as they were leaving Santa Fe Grill), with trained interviewers to qualify the respondents using a set of three screening questions, and a 35 question, self-administered survey to actually collect the data.
The report mainly focuses on analyzing the data from Santa Fe Grill Restaurant with the means of quantitative analysis to identify Santa Fe Grill’s competitive advantages. Meanwhile, via analyzing the psychographic/demographic profile of Santa Fe Grill’s customer, it aims to assess the customer’s willingness to return to the restaurant in the future. Through comparative studying on Santa Fe Grill, to determine the characteristics customers use to describe the Santa Fe Grill restaurant and then further to find out the Santa Fe Grill’s address areas for improvement. And then, provide reasonable recommendations to improve Santa Fe Grill’s business performance.
PROBLEM STATEMENT
In a research project, “the problem must ask about the relationship between two or more variables” (Wunsch 1). In addition, it clearly identifies the purpose of the project. The problem statement for this research project is stated below:
The problem of this study is to determine the level of satisfaction of the customers with their favorite Mexican rest.
Marketing Research 1 of 3Marketing Research 2 of 3Market.docx
Marketing Research 1 of 3Marketing Research 2 of 3Marketing Research 3 of 3
TABLE OF CONTENTS
BACKGROUND
PROBLEM STATEMENT
OPERATIONAL DEFINITIONS
RESEARCH OBJECTIVES
HYPOTHESES
RESEARCH PROCEDURES
LIMITATIONS
SECONDARY RESEARCH FINDINGS
PRIMARY RESEARCH FINDINGS
RECOMMENDATIONS
CONCLUSION
APPENDIX SPSS OUTPUT
BACKGROUND
In early 2004, two recent college business graduates (one majored in finance and the other in management) came together with a new restaurant concept for a Southwestern casual dining experience that focused on a Mexican theme with a variety of good food items and a friendly family-oriented atmosphere. After six months of planning and creating detailed business and marketing plans, the two entrepreneurs were able to get the necessary capital to build and open their restaurant- calling it Santa Fe Grill Mexican Restaurant.
After the initial six months of success, the noticed that revenues, traffic flow, and sales were declining and realized that they knew only the basics about their patrons. Neither of the owners had taken any marketing courses beyond basic marketing in college, so they turned to a friend who worked in marketing for some advice. Initially they were advised to hire a marketing research firm to collect some primary data about people’s dining out habits and patterns. Looking into marketing research consulting firms, they quickly found out these firms wanted too much money to conduct the research. So they went to Barnes & Noble bookstore and purchased a practitioner’s book on how to do marketing research studies. Using their understanding of how to do research and design questionnaires, the owners decided to use an experience intercept research design (randomly stopping customers as they were leaving Santa Fe Grill), with trained interviewers to qualify the respondents using a set of three screening questions, and a 35 question, self-administered survey to actually collect the data.
The report mainly focuses on analyzing the data from Santa Fe Grill Restaurant with the means of quantitative analysis to identify Santa Fe Grill’s competitive advantages. Meanwhile, via analyzing the psychographic/demographic profile of Santa Fe Grill’s customer, it aims to assess the customer’s willingness to return to the restaurant in the future. Through comparative studying on Santa Fe Grill, to determine the characteristics customers use to describe the Santa Fe Grill restaurant and then further to find out the Santa Fe Grill’s address areas for improvement. And then, provide reasonable recommendations to improve Santa Fe Grill’s business performance.
PROBLEM STATEMENT
In a research project, “the problem must ask about the relationship between two or more variables” (Wunsch 1). In addition, it clearly identifies the purpose of the project. The problem statement for this research project is stated below:
The problem of this study is to determine the level of satisfaction of the customers with their favorite Mexican rest.
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- 1. Assessing the Value of Virtual Tribes for Restaurant Operations International Network of Business and Management Journals (INBAM) June 19th 2013, Lisboa, Portugal Cornell Hospitality Quarterly (Sage), Track: Advancements in Hospitality Research Through Cross-Disciplinary Integration Dr. Pasi Tuominen HAAGA-HELIA University of Applied Sciences, Helsinki, Finland
- 2. Aims of the study Explore the link between consumer tribes, loyalty and company generated stimulus in Social Network Services (SNS). Analyse the possibilities for companies to enhance the consumer-consumer relationships. Assess the value of the tribe. Dr. Pasi Tuominen 2
- 3. Definition of a Virtual Tribe Determined even less by geography, pedigree, race or religion. Instead, the tribes are determined largely by education and accomplishment Manifested by the things we consume. Sharing similar beliefs, values or customs setting them apart from the dominant societal culture. e.g. D’Alessandro (2001); Cova and Cova (2002); Kozinets & Handelman (2004); Kozinets, Cova & Shankar (2007) Dr. Pasi Tuominen 3
- 4. Theoretical framework for this study Dr. Pasi Tuominen 4
- 5. Research Methodology the focus of the study was a restaurant chain with 20 units and two privately owned restaurants in Finland. brand related interactions, blog posts, comments, likings and the mentions were collected using tailored data mining device. retrieved data was analysed using combination of descriptive statistics and content analysis. conducted between June 1st 2010 and June 1st 2012. Dr. Pasi Tuominen 5
- 6. Research Methodology Dr. Pasi Tuominen 6 N Minimu m Maximu m Mean Std. Deviation FB People like this 26 169 5333 897,38 1036,678 monthly www visitors 26 2602 25553 8157,50 5814,403 monthly www visits 26 3081 31503 10149,42 7125,841 monthly active FB users 26 16 906 272,15 215,893 Valid N (list wise) 26
- 7. Findings part 1 – The origin of a restaurant tribe in Facebook Dr. Pasi Tuominen 7 N Minimum Maximum Mean Std. Deviation Personal FB Friends 4 119 392 226.25 127.980 FB Fans (persona related) 4 94,00 311,00 206,50 115,978 FB Fans (industry related) 4 31,00 82,00 59,75 23,315 FB Fans (family related) 4 6,00 19,00 14,25 6,185 Valid N (list wise) 4
- 8. Findings part 2 - reactions to diverse company generated content Dr. Pasi Tuominen 8
- 9. Findings part 3 - changes in purchasing behaviour of Facebook Fans and non-fans Dr. Pasi Tuominen 9 Facebook fan visits the restaurant 18% more often. The increase of a Facebook fan’s purchase is 62% higher.
- 10. Conclusion the process of creating a tribal brand integrates thousands of social interactions amongst customers with various facets of their preferred brand the formation of a virtual tribe starts from an individual primarily based on affective rather than on rational or commercial bases through maintenance and facilitation of the tribe, formation of an affective bond with a firm ultimately a bonded and loyal relationship with the brand. Dr. Pasi Tuominen 10
- 11. Future research empirical models managerial implications in how marketers should engage with virtual tribes Dr. Pasi Tuominen 11