This document provides information about Waze Ads partnerships and advertising products for small and medium businesses (SMBs) in the US and Latin America. It outlines Waze's user base breakdown by region, the benefits of advertising on Waze, and several advertising products - branded pins, branded search, pin takeovers - including their characteristics, monthly exposures, prices and advantages. It also discusses call-to-action options and key performance indicators (KPIs) available in Waze reporting. Contact information is provided for the Waze-Google industry manager.

1. ADS
SMB’s PARTNERSHIPS
US & LATAM
Avichai Belitsky
Industry Manager, Waze-Google
belitsky@google.com

2. 23%USA
25%LATAM
30%Europe
13%
Other
9%
Asia
Waze WorldWide
5.5 Million
Active Users
7 Million Active Users
(Brazil 4.4 M)

3. WHY ADVERTISE
ON WAZE?

4. Location Branding
Insights
Search
Accurate Location
Call For Action
Service
WAZEADS

5. Product Name Branded Pin
characteristics Max 3 Concurrent Pins
On The Screen
Monthly Exposure 43,000
Daily Exposure 1,433
Monthly Price 49.5 USD
Main Advantages Great Presence &
Advertisement On the Map
More Info- By clicking The Pin
Accurate Location And a
Good LBS Service For
Customers
Branded Pin On The Map

6. Product Name Branded Search
characteristics Prioritized & Bold
appearance
On Search Results
Monthly Exposure Always, At Every Search
Daily Exposure Always, At Every Search
Monthly Price Bonus ! A Bundle,
Supplementary To The
Branded Pin
Main Advantages Search Results Priority
Branded Search

7. Product Name Branded Pin
characteristics Max 3 Concurrent Pins
On The Screen
Monthly Exposure 85,000
Daily Exposure 2,833
Monthly Price 99.5 USD
Main Advantages Great Presence &
Advertisement On the Map
More Info- By clicking The Pin
Accurate Location And a
Good LBS Service For
Customers
Expanded Branded Pin On The Map

8. PIN INFO TAB SPECIALS TAB
Pin Click
PIN CLICK

9. Product Name Pin + Take Over
characteristics At Zero Speed Stop,
Appears for 8-10 Seconds
On Almost Half Screen
Monthly Exposure (TO)
Monthly Exposure
(Pins)
22,000
85,000
Daily Exposure TO
Daily Exposure PINS
733
2,833
Monthly Price 349 Euro
Main Advantages A significant Billboard
In The Car
LBS Targeting, Min 2 Km
Radius From the
Business Place
Different Actions- Optional,
Can be Suitable to the
Business Opening Hours
The Price Includes The
Branded Pin Product
Take Over with A Branded Pin – Silver Bundle

10. Product Name Pin + Take Over
characteristics At Zero Speed Stop,
Appears for 8-10 Seconds
On Almost Half Screen
Monthly Exposure (TO)
Monthly Exposure (Pins)
41,500
150,000
Daily Exposure TO
Daily Exposure PINS
1,383
5,000
Monthly Price 649 Euro
Main Advantages A significant Billboard
In The Car
LBS Targeting, Min 2 Km
Radius From the
Business Place
Different Actions- Optional,
Can be Suitable to the
Business Opening Hours
The Price Includes The
Branded Pin Product
Take Over with A Branded Pin – Gold Bundle

11. CALL FOR ACTION
options

12. OFFER PROMOTION
Save coupons and other offers.
NAVIGATE
Drive Wazer’s to your business.
INFO PROMOTION
Save coupons and other offers.
APP PROMOTION
Save the link to download your app later.
INFO PROMOTION
Make a call directly from the ad.
WAZEADS
SAVE LOCATION
Save the location for later.

13. PERFORMANCE KPI:
Impressions, Unique Users, CTR
CLICK TO NAVIGATE:
Clicks generated by users to get to your
business
OFFER DOWNLOADS:
# of offer downloads by users
LOCATION PERFORMANCE:
Details about each individual store
location
WAZEREPORTING

14. Thank You!
Avichai Belitsky
Marketing Specialist
Waze, Google
Belitsky@google.com
972-52-2566156