2. Yet for every $92 spent on inbound traffic, only $1 is spent
optimizing on-site experience to help turn those visitors into
paying customers.
Traditional web analytics tools are excellent for measuring
overall website performance, but can fall short when it comes
to understanding the reasons why. Decibel Insight visualizes
user behavior in innovative ways that fill the gaps.
See what real users do on your website and use that
knowledge as the foundation for website updates and
split tests. Take those insights and use them to create a
roadmap of website improvements, then analyze the impact
of every design and copy change that you make.
Give yourself a competitive advantage
$4 trillion
worth of merchandise was abandoned
in online shopping carts in 2014?
Did you know...
3. See what your visitors see during
their visit
Track where they move their
mouse, scroll and click
Improve page layouts, navigation
and calls-to-action
Compare mobile, tablet and
desktop visitor experiences
Identify the content that drives the
most goals and conversions
Receive email alerts when
behavioral trends change
See how changes to the website
affect user behavior
Fix the forms that cause engaged
visitors to abandon
Replay the journeys of users that
saw JavaScript errors
Share details of those JavaScript
errors with your technical team
Identify frustrating experiences
(e.g. non-clickable calls-to-action)
Build a strong set of evidence to
justify site improvements
Create precise audience segments
for granular analysis
Generate ideas for split tests and
analyze impact on user behavior
See more, convert more
Decibel Insight can be used in many ways to improve
user experience and boost your website’s performance.
4. Advanced behavioral analytics
Paint a vivid and comprehensive picture of your
visitors’ on-site behavior.
Decibel Insight is designed for the modern
web – our technology works on dynamic
content like drop downs, faceted menus,
image carousels and responsive websites.
It also measures page loading times, logs
JavaScript errors and quantifies user attention.
See what they see, where they click,
the content they read and the forms they
struggle to complete. Identify and analyze
the visitors that convert, work out why,
and replicate that experience to improve
conversion.
5. Improve customer experience
How is your website really performing? What influences your
customers to buy, and what causes them to abandon?
See the answers for yourself...
Form Analytics
Field-by-field, accurately
map where your hard work
goes to waste as users
drop out of forms
Dynamic Heatmaps
Thermal-style imagery
shows which content is
most influential in the path
to conversion
Session Replay
The most video-like
session recording tool
available - see what they
see and do, in detail
Behavioral Alerts
Never miss a beat with
customizable email alerts
based on trends in
visitor behavior
6. Consultancy services
Our expert team works closely with our
clients, helping them to align business
practices with customer insights,
and ensuring that Decibel Insight
contributes to the achievement of
business KPIs.
Setup and Support
Decibel Insight works straight out
the box, but if you’re unfamiliar with
behavioral analytics tools or need
further assistance then our dedicated
team is on-hand to:
• Help clients to establish best-practice
use of Decibel Insight
• Help clients to integrate Decibel
Insight into their existing toolkit
• Help clients to deliver success
through user experience optimization
Optimization services
We can also provide invaluable input
into website optimization projects:
• Analysis data review – working
with web analysts to understand
the behavioral insights provided by
Decibel Insight
• Generate hypotheses – using
behavioral insights to fuel successful
split tests
• Prototype design – assessing
information architecture and usability,
scoping and designing websites
• Plan, run analyze tests –
undertaking a whole-cycle CRO
project including split testing
optimization
7. How is Decibel Insight set up?
Decibel Insight tracks user behavior
through a single snippet of JavaScript
placed in a websites’ header code
with no requirement for bespoke
development.
How secure is it?
Our software has passed rigorous
penetration testing and our data is hosted
and backed up in ISO 27001 accredited
data-centres. We don’t collect any
personally identifiable information.
Does it work on responsive and
mobile sites?
Decibel Insight works seamlessly across
mobile devices and responsive websites.
So it gives you a complete picture
however your users browse.
What makes it “enterprise”?
Decibel Insight is built on large scalable
infrastructure, so it can handle high
volumes of data. Power users are also
able to filter and refine visitor data using
one of the most powerful segmentation
tools in any web analytics software.
How quickly does it collect data
from my users?
Decibel Insight collects data in real time
and enables users to create bespoke
heatmaps and watch user journeys as
soon as they’re recorded. Get the data
you need, when you need it.
What does it cost?
Packages are priced according to site
traffic and features – sign up online,
or contact us for a bespoke quote.
Questions we get asked
8. Book a demo
We can give you a remote online
demo at your convenience – walk
you through the tool’s features and
answer any questions you may have.
Discuss your requirements
Not sure how Decibel Insight could
help you? Want to know how it
differs from your existing solution?
Need a quote for an enterprise level
package? Get in touch.
Sign up today for a free trial
Decibel Insight’s basic package
is free, so if you want to get a feel
for the software all you need to do is
visit our website, sign up and try it
out for yourself.
UK: +44 (0)20 3700 4700
US: +1 917 677 2089
hello@decibelinsight.com
www.decibelinsight.com
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