Sri Sri University Faculty of Management Studies MBA Program

Sri Sri University
Faculty of Management Studies
(Recognized by AICTE, New Delhi)

MBA 2013-15 General Management
Agri-Business Management
Entrepreneurship

Our Philosophy
LEARN Learning encompasses six dimensions- Information, Value Integrated Learning
Concept, Attitude, Imagination, Freedom and Intuition.
LEAD Learning will instill in the students “skill to excel and Freedom
will to act” which results in the ability to lead.
SERVE A commitment to serve and positively impact society.
Intuition Information

Imagination Concept

Attitude

Guiding Values
Sustainability

Social Impact Ethics & Integrity

Diversity Innovation

Excellence
SSU-FMS unique approach encompasses latest in technical knowledge, pedagogical
and value integrated traditional methodologies and wisdom based learning.

First purpose is to find out the purpose of life. Once you find it then relax. – SRI SRI

Now, more than ever, there is an urgent need to
revive spirituality in business, as in all aspects of
life. It is sometimes thought that spirituality is
incompatible with profit making. Business devoid
of spirituality breeds greed and exploitation, both
significant in any financial crisis. If we want to
reinstate trust and sustain it as well, we cannot
compromise on human values. Although these
values are innate in every human being, they have
been overshadowed by the stresses and strains of
everyday life.
Management begins with the mind- a mind that is
properly managed can manage anything. Just
taking a few minutes every day to reflect and to
practice spiritual techniques such as Yoga,
Meditation and simple breathing exercises can
eliminate stress, increase energy levels, and
improve mental clarity and creativity. This greatly
strengthens one's intuition and expression. It
gives the much needed patience and vision to any
leader.
The need of the hour is for a system of education
where the roots are deep and there are fresh
shoots on the tree- a combination of the newness
and the ancientness.
– His Holiness Sri Sri Ravishankar

To impart holistic, value-integrated education that

Vision develops visionary thinkers with the social -
consciousness to lead societal and economic change.

At the heart of the Sri Sri University- Faculty of Management Studies is Sri Sri University Faculty of Management Studies aims to nurture
the principle of integration. Integrate wealth with values, success socially conscious, ethical and dynamic business managers capable of
with ethics, and passion with compassion. This balance creates future changing the world of business, while assuming social responsibility.
leaders who excel in business built on a foundation of strong human It will empower future leaders with cutting edge business thinking
values & ethics. skills and a world-vision centered on ethics and values. The rigorous
two years program, ideal for professionals and students, will open
The Faculty of Management Studies takes pride in introducing its full
countless doors to new opportunities and challenges, by leveraging
time MBA Programs. These MBA Programs from the Sri Sri University
the global Art of Living presence and our vast industry network.
Faculty of Management Studies (SSU-FMS), encompass state-of-the-
art management studies integrated with the Art of Living Leadership
and Self-development programs.

2 The ultimate purpose of life is to be of service. – SRI SRI

Message from the President
S ri Sri University envisaged becoming a multi-disciplinary
unitary campus, covering every faculty of human endeavour
Traditional Vedic Studies, Modern Medicine, Management Studies,
Engineering and Pure Science Research. The university will combine
traditional wisdom and modern technology to bring about a synthesis
of human and technological development. In all its students, the
university will inculcate a sense of social responsibility along with
expertise in the respective subject.
The pedagogy will be interspersed with proven Art of Living self-
development programs and Yoga techniques to bring about a holistic
development encompassing the intellectual, mental, spiritual and
physical dimensions.
We place the highest possible value on individual and collaborative
human achievement and we are committed in both policy and
practice to ensuring that scholarship and research on our campus are
conducted by following the highest possible ethical standards. Sri Sri
University is proud to be promoted by the founder of Art of Living, a
generalized solution to most anxieties of the World today. This
University is committed to the values that are essential to building a
strong community of learning discovery and engagement. They Dr. A. L. Rao
President, Board of Governors, Sri Sri University
include honesty, trust, fairness, respect and responsibility. The Former Chief Operating Officer, WIPRO Technologies
regulations governing this University have been established because
we are all expected to abide by these principles to ensure that
academic freedom is protected and we are accountable for how we
conduct ourselves on and off our campuses.

Education has five aspects – Information, Concept, Attitude, Imagination & Freedom. – SRI SRI 3

Message from the Vice-Chancellor
B usiness education is a complex enterprise- composed of
considerations and issue of practice, policy and pedagogy. It is this
complexity that poses a challenge in addressing the needs of business
st
schooling in the 21 century. Sri Sri University will have unwavering
commitment to academic excellence, service and social justice in
business school, communities and neighbourhoods. SSU-FMS will
strive to educate the whole person, in intellect, consciousness and
spirit, in a tradition captured by the phrase 'curapersonalis'. As SSU
moves forward, it will remain steadfast to these commitments and
indeed increase the number and broaden the scope of its initiatives to
ensure brighter futures for its students. SSU-FMS teaching learning
methods offer opportunities and insights that connect with students'
hopes, wishes and exciting future in Business Management.
The richest and most valuable learning in life is always rooted in
human relationships. At its essence, education is the ever-increasing
capacity for full participation in a culture and a society. This means
education is based in the human bonds of social relationships and the
connections with cultures. Building those bonds of human
connection requires mutual understanding, self-awareness, and the
Dr. K. C. Mishra development of consciousness. Understanding students in
Vice Chancellor & Dean-FMS, Member, Board of Governors, classroom is the first step towards forging effective and meaningful
Sri Sri University, Formerly Director & Area Chair Person of
Lal Bahadur Shastri Institute of Management, National Insurance Academy, relationships with students. Reach the exciting world of Sri Sri and
ASCI and S. P. Jain Institute of Management imbibe the Art of Living in whichever dream you pursue.

4 Information: Often we think information is education, but it is only one aspect of education. – SRI SRI

Prof. Bala V. Balachandran Ms. Rajita Kulkarni
Member, Board of Governors Member, Board of Governors
Sri Sri University Sri Sri University

J L Kellogg Distinguished Professor of Accounting and Information President, World Forum for Ethics in Business
Management We are living in times of unprecedented economic turmoil, scams and
Emeritus in Service, North- Western University, Illinois, USA financial disasters that have impacted lives of people all around the
Founder and Dean, Great Lakes Institute of Management world. This last decade has showed us that greed and lack of corporate
governance can bring down companies, wipe out trillions of dollars of
Executive Professor and Strategy Advisor to the Dean, Bauer College, wealth and cause loss of jobs to thousands of people almost overnight.
University of Houston, Texas, USA
The need for ethics in business and responsible leadership is critical and
Sri Sri University harbours a vision to turn out ethically entrenched indispensable now more than ever before.
economic-based strong business leaders with focus on great deeds and
leadership. It is clear that “the time is right; the location, India is right; the This is also the mission of The World Forum for Ethics in Business.
model of education is right” for an entity like Sri Sri University. We would I am delighted to know that The Faculty of Management Studies of the
love to have students to experience the excitement, energy and Sri Sri University will have a primary focus on ethics in management and
rejuvenation of a fresh perspective towards imparting and receiving entrepreneurship. If future corporate leaders are well founded in the
education. values of fair management, ethical leadership and integrity of action, we
will see sustainable development and growth for global businesses. The
World Forum for Ethics in Business will be happy partner with the Sri Sri
University to create this strong ethos of building and nurturing value
based in a spirit of trusteeship.

Concepts: Concepts are the basis of all research – you need to conceive in order to create. – SRI SRI 5

Mr. Shantanu Prakash Mr. Venugopal N. Dhoot
Member, Board of Governors Member, Board of Governors
Sri Sri University Sri Sri University

Chairman & Managing Director, Educomp Solution Limited Chairman & Managing Director Videocon Group
The Sri Sri University MBA Programs are designed to meet the crucial First of all, I wish Sri Sri University all the best for imparting quality
needs of emerging leaders. education with its unique pedagogy. I am sure with the blessings of
As the world grows smaller with globalisation, we need managers Param Pujya Sri Sri Ravishankarji, this University with its upcoming
who will be able to lead with confidence in an increasingly complex infrastructure, will grow by leaps and bounds.
environment, an environment which will see opportunities multiply, I also wish all the best to the members of Sri Sri University for their
but only for those who can deliver to increasingly exacting demands. excellent dedication and zeal to make this University amongst one of
At the same time, we are faced with a crisis of ethics – at home and in the best Universities in India.
societies across the world.
The SSU programs address this need providing the leaders of
tomorrow with value systems rooted in our spiritual culture while
equipping them with the entrepreneurial skills required to succeed
amidst global competition.

6 Attitude: An integral aspect of education is cultivating the right attitude.
Proper attitude at the right time and place determines your actions and behavior. – SRI SRI

Message from the Director - Operations
A s our Beloved Guruji Quote's – “The ultimate purpose of life
is to be of service”. We at SSU are taking Guruji's Vision ahead by providing
world class education with spirituality.
As we all know, fast-changing market conditions force business
professionals to think creatively and react strategically to gain and sustain
competitive advantages. Thus, broadening horizons and enhancing skills is
the key for you to make a difference as a global leader. Sri Sri University's
MBA equips you with the knowledge to function in a variety of areas and
cope with diverse and challenging environments. Our program provides the
analytical and conceptual skills to master challenges in globalized, dynamic
and increasingly competitive markets.
From online registration to campus placement's we strive to make the
learning experiences completely user friendly. We are here to transform the
overall personality of our students so as to make them corporate ready from
day one at work. Our dedicated faculty team having rich corporate and
academic experience integrates their practical experiences with theory for
students to make them understand the macro and micro level business
environment. As they say 'MBA means Business,' and our only business &
priority is our students but above of that we are here to provide the world
with Manager's and Leader's with good spiritual intellect and ethics.
We at SSU design our MBA program with the belief that today's managers
need to inculcate in themselves an analytical orientation to understand and Pragnesh Ratilal Shah
analyse complex business situations while at the same time possess an Director Operations, Sri Sri University
action orientation and an administrative point of view. Formerly CEO & Managing Director of Bridge Securities Ltd.

"Management is, above all, a practice where art, science and craft meet." So
we bring to you a MBA program which covers the aspects from
management to developing skills of art and craft with the base of
Spirituality. I welcome and invite you to be a part of a University taking
management to a new level & heights.

Imagination: Imagination is essential for creativity, for the arts. 7
But if you get stuck in imagination you can become psychotic. – SRI SRI

Ethos of Sri Sri University
– Faculty of Management Studies

“G raduate with a degree in management from SSU - FMS in 2015 and realize that you
have something extra to move into a business career.”
An MBA is arguably the most widely recognized academic brand in the world. The SSU – FMS
MBA will evolve you, the way “Art of Living' has evolved individuals all over the world.
Bolstered by this “Art of Living” magic, it is slated to become one of the fastest-growing
business education degree brands in the global market place.
The value of teaching business to students before they enter the workplace will be cemented
by the values propounded by His Holiness Sri Sri Ravishankar. The choice of pre-MBA
education can be a bachelor degree in business, economics, social sciences, arts, pure
sciences, languages, philosophy, physics, engineering, biotechnology or agriculture to bring
in real diversity to classroom.
The General Management Program has a broad-brush approach to business and SSU
specialized MBA in Agri-business or Entrepreneurship is highly focused without diluting the
flavour of MBA. There are big differences between the content and teaching styles of these
two types of programs. The General MBA teaches more functional and technical skills
alongside “big picture” MBA topics such as strategy and leadership. Specialized MBA
students will be more subject specific than General MBAs and will be quicker to grasp some
of the issues of the subject of their choice. That said, specialized programs will adopt many of
the facets of the General MBA degree, such as strategy and leadership; accounting and
marketing; IT and ethics.
SSU createsa compelling growth situation for the students; to think regional while being
global. Student's need to understand the regional and the global all in same breath and
master this actively by influencing practice here and now.
Coaching and mentoring will be a growing part of specialized programs and it is contineous
coaching that helps develop new business ideas. One of the most influential parts of any
MBA course at SSU-FMS is getting advice from executives in the industry, as entire AOL

8 Freedom: Freedom is your very nature. Only with freedom do joy, generosity and other human values blossom. – SRI SRI

community brimming with industry chieftains and high priests of and strategy in business. The faculty perceives them as frameworks
business world, is ready to better the world around them with such to be respected as long as they have a use.
gifts of wisdom. Over the past three decades, companies have changed their habits.
SSU's Vice Chancellor's primary interest is in Business Management. They focus more on the use of organizational learning, emerging
In fact, some might say that he is a lifetime devotee of the discipline. strategies and innovation to cope with change. These are all good
His ideas have heavily influenced managerial theory and practice – examples of the prevalence of experience as a test for ideas. This
and business education itself. He was frontal in institutions of emphasizes the vital importance of learning at all levels. Individuals,
national and international repute. Devoting his time to discussing a groups and organizations are transforming while learning. Most
seemingly unending variety of issues, he continually addresses the organizations have recognized the importance of learning the “Art of
relationship between ideas and practice and how experience is Living” for sustainability of their efforts in these eventful three
crucial for learning. decades.
SSU has the most representative of the pragmatists as its Board of Education here at SSU is linked to the interests and motivation of
Governors and Advisors. They understand that ideas become students. Nowhere have these ideas been more purely applied than in
meaningful when put into action. Action is what counts. It has an management education. True Business Schools stand out for their
impact. It transforms things for the better. It solves problems. development of teaching that acknowledges the interests and needs
In the interplay between action and thinking lies room for of participants. MBA and executive education differ widely in the
improvement. Our continuously learning faculty at SSU-FMS provide ways they address curricular knowledge. They differ in the role that
this. Faculty members will create excellent managerial examples by skill development should play. They have to calibrate how much past
conceptualizing all the implications of a situation, dealing with individual experience is required for a given curricular diversity.
puzzling data and linking them into actions. The interrelation This is all familiar to the “Art of Living” world. The term “experiential
between thought and action is distilled into strategizing, planning, learning” has well established origin. It is now forming the backbone
executing, assessing and correcting by SSU - FMS faculty members. of management education. The root of much of what we know grew
In a business school, there is little room for abstract thought. Ideas from a seed planted in Indian Gurukul system. In a Gurukul the student
can be turned into models. Models help analyze reality and solve experiences life in the hermitage of Guru where all aspects of the
problems. These models are not universal, they are a product of past students development are addressed & carefully nurtured – physical,
learning. SSU – FMS faculty members see models as valid only to the mental, emotional, intellectual and spiritual. Overall SSU is rooted in
extent that they link experience and reflection of current positioning the ideals of Art of Living to recreate Indian Gurukul system as an elixir
of modern higher education.

Without freedom, attitudes become stifling, concepts become a burden, 9
information is of no value, and imagination becomes stagnant. – SRI SRI

Programs & Curriculum
T he core of Sri Sri University will be
the academic enterprise. The diversity of
programs at the Faculty of Management
Studies will create an environment where
students and faculty from varied
backgrounds will be given a platform to
network with each other by sharing ideas
and perspectives.
Be it in the classrooms or outside, students
will be encouraged to get the most out of
their academic experience, and will also be
given a unique opportunity to interact with
faculty members any time they wish to.
The MBA programs are spread over a total
of 23 weeks, comprise of 8 Terms - 4 Core
and 4 Elective Terms. Each student will also
undergo a 2 months internship period or a
2 months incubation period in case of
students of the MBA Entrepreneurship.
The Sri Sri University students will undergo
a rigorous academic calendar interspersed
with general leadership modules
comprising of Art of Living Programs, Soft
Skills Training and Conferences, in
between terms.

10 Logic gives one the feeling “I know it all”. – SRI SRI

Academic Calendar:**
Induction Period First week of July 2013
(Registration and
Orientation)
Trimester-I Up to 1st week of October
Trimester-II 2nd week of October to 1st week of January
Trimester-III 2nd week of January to April
Trimester – IV May to 3rd week of June
(Summer Project)
Trimester-V Up to 1st week of October
Trimester-VI Up to 1st week of January
Trimester-VII Till academic component of program ends in
last week of March
Trimester-VIII April Onwards
(Capstone Projects
& Placements)
**Tentative academic calendar, subject to change.
Grading and Evaluations:
Grading for each course will be allocated among:
Final and Mid-Term tests
Individual assignments
Class participation
Group assignments
Presentation to Industry Seniors and Professors
In case of internships, feedback from Reporting Managers will also
contribute to the final grade.

Knowledge ability is – labeling everything. – SRI SRI 11

MBA in General Management
This program offered by Sri Sri University is 2 years MBA program in
general management. This program is designed to create and nurture
future generation leaders with a perfect blend of both leadership
skills and moral values.
The course is carefully designed to offer both the management
teachings as well as ethical and moral values which are incorporated
in the course curriculum. The diversity of programs at the Faculty of
Management Studies creates an environment where students and
faculty from varied backgrounds will be given a platform to network
with each other by sharing ideas and perspectives. One of the most
influential parts of any MBA course at SSU-FMS is getting advice from
executives in the industry, as entire AOL community brimming with
industry chieftains and high priests of business world, is ready to
better the world around them with such gifts of wisdom.
The MBA program is spread over a total of 23 weeks. Each student will
also undergo a two months internship period. Students will undergo a
rigorous academic calendar interspersed with general leadership
modules comprising of Art of Living Programs, Soft Skills Training and
Conferences, in between the terms.
Pedagogy
Sri Sri University incorporates a variety of teaching methods involving
both lectures blended with practical applications. University follows
case based teachings to bring in the corporate dynamics to class room
teaching. The Course curriculum for General management is framed
as per international standards. Students will walkthrough live
simulations, demos, business games, seminars, role plays, group
discussions, and project work to develop analytical, conceptual and

12 Need is memory. Freedom is – not feeling the need. – SRI SRI

decision making skills which will enable students to not only face the Trimester I
future business challenges but also will help them to grow as better
Course Code Course Title
individual but contributing to the society at large. Evaluations process
at Sri Sri university is both flexible and has academic rigor which is 2-131101 Managerial Economics
done through series of tests, surprise quizzes, assignment, case study 2-131102 Quantitative Methods For Management
presentations, live project presentations and other assessments
2-131103 Data Analysis and Management
method which are used to bring in the best out from the students
both from academics and practical view point. Total Credits required 2-131104 Management Accounting (I – Financial)
to complete the MBA-General Management is 60. Of the 60 credits 35 2-131105 Business Communication
are Academic Credits and 25 are Non-academic Credits which will
include one credit exclusively allocated to Art of Living activities aimed 2-131106 Marketing Management (I – Marketing Environment)
at individual development of the student under ADLOP (Assessment 2-131107 Organizational Behaviour (I – Organizational Dynamics)
and Development of Leadership and Outreach Potential). Summer ADLOP with Art of Living Component
Project in Trimester IV and Capstone Project in Trimester VIII are non-
pedagogical academic trimesters. Trimester 2
Total No. of Trimesters 8 2-131201 Economic Environment of Business
Total No. of Courses 35 (each course is of 1 credit) 2-131202 Management Science
Total No. of Field Projects 2 2-131203 Management Information Systems
Duration of a Classroom Session 90 minutes 2-131204 Management Accounting (II – Costing and Budgeting)
Total No. of Sessions per course 20 sessions for 1 credit 2-131205 Corporate Finance (I – Financial Decision Making)
Maximum No. of Courses per Trimester 7 2-131206 Marketing Management (II – Concept and Analysis)
Credit Courses 1 Credit course (Equivalent to 2-131207 Organizational Behaviour (II – Organizational Tools)
2 academic points) ADLOP with Art of Living Component

You move from one bondage to another due to fear of freedom. – SRI SRI 13

Trimester 3 Course Code Course Title
Course Code Course Title 2-131509 (OSG) Enterprise Resource Planning
2-131301 Legal Aspects of Business (LAB) 2-131510 (OSG) Project Management
2-131302 Geopolitical and Social Environment of Business 2-131511 (OSG) Logistics Management
2-131303 Human Resource Management 2-131512 (FG) Corporate Risk Management
2-131304 Corporate Finance (II–Capital Budgeting and Restructuring) 2-131513 (FG) Project Appraisal, Financing & Control
2-131305 Marketing Research 2-131514 (FG) Financial Derivatives
2-131306 Operations Management 2-131515 (FG) Corporate Taxation
2-131307 Business Ethics and Art of Living (AOL) 2-131516 (FG) Investment Analysis and Portfolio Management
Trimester 4 Summer Project 2-131517 (FG) Corporate Restructuring:
Mergers and Acquisition
Trimester 5
2-131518 (HRG) Labour Legislation
2-131519 (HRG) Organizational Effectiveness and Change
2-131501 (compulsory) Strategic Management (I – Issues and tools)
2-131520 (HRG) HRD Strategy and System
2-131502 (compulsory) Social Engineering and Social Marketing
2-131503 (MG) Sales and Distribution Management Trimester 6
2-131504 (MG) Consumer Behaviour Course Code Course Title
2-131505 (MG) Marketing of Services 2-131601 (Compulsory) Strategic Management – (II – Competences,
2-131506 (MG) Advertisement and Sales Promotion Implementation and Execution)
2-131507 (MG) Marketing to business and Industry 2-131602 (Compulsory) Cross Cultural Management
2-131508 (MG) Supply Chain Management (Marketing and 2-131603 (MG) Brand Management
Operations common) 2-131604 (MG) Rural Marketing
ADLOP with Art of Living Component ADLOP with Art of Living Component

14 Most of your devotional worship is only on escape from unpleasant experience.
No escape from anything in life. That is freedom. – SRI SRI

Course Code Course Title Course Code Course Title
2-131605 (MG) Customer Relationship Management 2-131705 (OSG) Total Quality Management & Six Sigma
2-131606 (MG) Direct Marketing & e-Marketing 2-131706 (OSG) Enterprise Process Management
2-131607 (OSG) Manufacturing and Operations: 2-131707 (FG) Risk Management in Banks and
Strategy & Systems Insurance Companies
2-131608 (OSG) Knowledge Management 2-131708 (FG) Structural Finance for
Infrastructure Financing
2-131609 (OSG) Software Project Management
2-131709 (HRG) Management of Training Process
2-131610 (OSG) Advanced Material Management
and Techniques
2-131611 (FG) Working Capital Management
2-131710 (HRG) Recruitment & Selection
2-131612 (FG) International Financial Management
2-131613 (FG) Management of Financial Services Trimester 8 Capstone Project & Placements
2-131614 (FG) Financial Engineering
In trimesters V, VI and VII excepting the compulsory subjects indicated all others are
2-131615 (HRG) Compensation Management electives .There will be six self-audit projects two each in V, VI & VII trimesters of
which one will be management lab project across the trimesters.
2-131616 (HRG) High Performance Leadership in the Organization There will be a Capstone project over and above to be submitted in VIII trimester.
2-131617 (HRG) Management of Industrial Relation The elective subject shall be offered if the number of students in a course will be 15 or
more.
Trimester 7 Students have to opt for electives in two areas only. 6 electives in Major area and 5 in
Minor area; one self-audit elective can be chosen in any area, which can also be a
Course Code Course Title social project. Of the self-audit electives one elective will be of the nature of
Management Lab Project to start in trimester IV, which can be chosen from other
2-131701 (Compulsory) Business History trimester elective offerings as well.
2-131702 (MG) International Marketing Capstone Project will be integrative and will have strategic management bias.

2-131703 (MG) Retail and Franchising Trimester IV & VIII are non-pedagogical academic trimesters.

2-131704 (OSG) Business Intelligence NB: There will be periodic faculty review of this syllabus at least once in a year. Courses may be
modified depending on situation.

Enlightenment is realizing your limitlessness. – SRI SRI 15

MBA in Agribusiness Management
The term agribusiness refers to various businesses those involved in
food production, including farming, seed supply, agrichemicals, farm
machinery, wholesale, distribution, processing, marketing and retail
sales. Agribusiness Industry works on various levels primarily from
growing of crops, vegetables, seeds, animal production, livestock
production, aquaculture, fishery, herbal and flower products etc. The
second level of agribusiness is processing of crops, seeds, herbs,
meat, milk and other agri and allied processed foods. The third level
on which this Industry operates is packaging and branding of these
products using latest technology and selling/serving to the final
consumers. Agriculture has now been playing a vital role in the
economic growth of developing countries including the growing
industrialization and its importance has increased agri-products in the
several-folds. In India a major portion of our country GDP comes from
agriculture sector which also employ 65 percent of the Indian
population (especially rural women) employing over 600 million
people (more than Europe’s population), in various roles as farmers,
marginal farmers, land less farmers and labourers. Moreover, now,
the food and food-products import-export policies also play
important role in the overall development of any country and the
world as a whole.
Indian model of green revolution contributed to the agriculture
sector that entered into a huge transitional phase with historically
rapid growth trend after 2002. While strong technology base R&D
was central, the collective work of the scientists, extension
functionaries, policy makers, the political system and above all the
farmers is the core. This was a team effort spearheaded by Mr. C.
Subramanian, Mr. Norman Borlaug, Mr. B. P. Pal and Dr. M.S.

16 Freedom and discipline are opposites. And they are also complementary. – SRI SRI

Swaminathan. ‘Operation Flood’ by the National Dairy Development partnership with private players and entrepreneur.
Board in 1970 under the Chairmanship of Dr. Varghese Kurien has
Keeping this view in backdrop, MBA Program in Agri-Business
transformed India into the largest producer of milk and contributed
Management (ABM) of Sri Sri University becomes a timely initiative.
significantly to the country’s growth trajectory. Government of India,
The course curriculum of ABM is designed to give students an in-
State Government, various Agriculture Institutions, Banks and
depth mastery of the academic disciplines and applied functional
Agribusiness organizations are also seriously replication such
areas necessary to every agri-business leader’s success. The unique
methods and encouraging the sector towards shifting agriculture
needs of agribusiness professionals are comprise of knowledge and
into a market oriented and viable business venture.
skills in elements of agriculture sector policy issues, technology,
Developing countries have less resource to invest in long-term marketing, finance and further, the complex interplay among primary
adaptive capacity of farmers such as public awareness, liquid financial producers of agri-food products, small business entrepreneurship,
markets and well-built institutional network to increase resilience to traders and other market intermediaries in the value chain. The
climate change and help mitigate critical temperature thresholds and objectives of MBA in ABM are as below:
weather extremes. Further, land resources are shrinking, area under
l To create awareness among the students the scope and prospect
agriculture is reducing sharply, water resources are depleting and
of sustainable Agribusiness of any size in India;
polluting at a fast pace. Thus in a globally competitive world, bringing
into forefront the critical thinking, insightfulness and creative l To train students the principles and practices of agricultural
solution are important for addressing the challenges of our times and production, value addition, systematic marketing, food supply
competitive advantage. chain, global trends and future challenges;
Agribusiness must be a means to improve the wellbeing of the l To collaborate with reputed agriculture institutions and
marginal farmers, landless labourers and women through value organizations in India and abroad, successful agri-entrepreneur
addition, creation of competitive agribusiness enterprises, and various Government agencies enabling summer internship
technology innovation, commercialization and inventing local and capstone project for students and acquire knowledge
solution as “fit for all size”. The Founder and Chairperson of MS through training and exposure;
Swaminathan Research Foundation, Padma Shri (Dr.) M. S. l To create a new breed of agribusiness professionals needed to
Swaminathan is the board of advisors of Sri Sri University. Dr. manage the transformation of rural economy and contribution of
Swaminathan perceives that educated young people will take to the agribusiness in developing economies;
farming and farm related enterprises only if agriculture becomes
l To enhance the sustainability and capability of agricultural
intellectually stimulating and economically rewarding by means of
enterprises by providing trained students with knowledge of

Knowledge is your freedom – and also your defense. – SRI SRI 17

international standards on food safety, traceability of food Maximum No. of Courses per Trimester 7
products, local and global trade policies;
Credit Course 1 Credit course (Equivalent to
l To create a platform to motivate and provide systematic guidance 2 academic points)
to the prospective students to realize their dream as Trimester 1
Agripreneurs.
Pedagogy 2-132101 Managerial Economics
MBA in Agribusiness Management of SSU would facilitate valuable 2-132102 Quantitative Methods For Management
teaching, training, case analysis, industrial exposure, lived experience
2-132103 Financial Accounting
sharing and presentation require to enhance knowledge and
exposure. Taught by both full-time professors and practitioners, the 2-132104 Corporate Finance
core leaves students with more than just practical knowledge; case- 2-132105 Business Communication
based lessons and collaborative learning models those would train
2-132106 Marketing Management
students to analyse, decide, and lead. Total Credits required to
complete the MBA-Agribusiness Program is 60. Of the 60 credits 35 2-132107 Organizational Behaviour
are Academic Credits and 25 are Non-academic Credits which will ADLOP with Art of Living Component
include one credit exclusively allocated to Art of Living activities aimed Trimester 2
at individual development of the student under ADLOP (Assessment
and Development of Leadership and Outreach Potential). Summer
Project in Trimester IV and Capstone Project in Trimester VIII are non- 2-132201 Economic Environment of Business
pedagogical academic trimesters. 2-132202 Management Science

Total No. of Trimesters 8 2-132203 Cost Analysis and Control
2-132204 Financial Analysis
Total No. of Courses 35 (each course is of 1 credit)
2-132205 Human Resource Management
Total No. of Field projects 2
2-132206 Financial Institutions & Markets
Duration of a Classroom Session 90 minutes
2-132207 Business Research Practices and Techniques
Total No. of Sessions per course 20 sessions for 1 credit ADLOP with Art of Living Component

18 Knowledge has an end. Knowledge completes. – SRI SRI

Trimester 3
2-132301 Legal Aspects of Business (LAB) 2-132507 Information Technology in Agribusiness
2-132302 International Business Environment 2-132508 Ecology & Environment Management
2-132303 Corporate Taxation 2-132509 NGOs & Rural Development
2-132304 Business Ethics and Art of Living (AOL)
2-132305 Indian Financial System Trimester 6
2-132306 Operation Management Course Code Course Title
2-132307 Management Accounting 2-132601 Strategic Management
Group II (electives) (To opt for 6 credits of which 3 will be self
Trimester 4 Summer Project audit) (Agro - Management Group)
2-132602 Agro Project Management (3 Credits)
Trimester 5
2-132603 Agro Supply Chain Management (3 Credits)
2-132604 Brand Management with Agro Emphasis
2-132501 Project Appraisal, Financing and Control
(3 Credits)
2-132502 Investment Analysis & Portfolio Management
2-132605 Intellectual Property Rights with
Group I (electives) (To opt for five of which two will be self-audit) Agro Emphasis (3 Credits)
(Agro-Functional group) ADLOP with Art of Living Component
2-132503 Operations Research
2-132504 Agribusiness Marketing Management Trimester 7
2-132505 Agribusiness Environment, Development & Policy Course Code Course Title
2-132506 Management of Agribusiness Projects 2-132701 Entrepreneurship and Small Business
ADLOP with Art of Living Component Management

In science you have knowledge first and then faith follows. 19
In spirituality faith comes first and then knowledge follows. – SRI SRI

Course Code Course Title l Capstone Project will be integrative and will have strategic management bias.

Group III (Electives) (To choose 6 subjects or 12 credits of which l Trimester IV & VIII are non-pedagogical academic trimesters.
3 subjects or 6 credits will be self-audit)
NB: There will be periodic faculty review of this syllabus at least once in a year. Courses may be
(Agro-commercial group) modified depending on situation.

2-132702 Agro Tourism Management (2 Credits)
2-132703 Plantation Management (2 Credits)
2-132704 Farm Machinery & Power Management
(2 Credits)
2-132705 Live Stock Farm Management (2 Credits)
2-132706 Dairy Management (2 Credits)
2-132707 Management of Industrial Fisheries
(2 Credits)
2-132708 Seed Production & Certification (2 Credits)
2-132709 Agro Input Industry (2 Credits)
2-132710 Food Processing (2 Credits)
2-132711 Commodity Trading (2 Credits)

Trimester 8 Capstone Project & Placements

l The elective subject shall be offered if the number of students in a course will be
10 or more but there is no restriction in self-audit subjects.
l Of the self-audit electives one elective will be of the nature of Management Lab
Project to start in trimester V, which can be chosen from other trimester elective
offerings as well.

20 Science regards life as matter; spirituality regards even matter as life. – SRI SRI

MBA in Entrepreneurship
The Commission of the European Communities
2003 has noted that entrepreneurial spirit is the
asset responsible for creating employment,
competitiveness and the potential to exploit any
sector or business. Schumpeter defines an
entrepreneur, “is a person who is willing and able to
convert a new idea or invention into a successful
innovation. Entrepreneurship is the capacity to
develop ideas, the process to arrange resources
required to exploit opportunities in the market
place, to create opportunities and to achieve
success with them. Innovation, the acceptance of
change and risk, the mobilization of resources and
the tapping of opportunities are just some of the
factors involved in creating a competitive or
sustainable enterprise.
Entrepreneurship ranges in scale from single
projects to major undertakings creating many job
opportunities. Many "high value" entrepreneurial
ventures seek venture capital or seed money in
order to raise capital to build the business. Many
kinds of organizations now exist to support would-
be entrepreneurs including specialized
government agencies, business incubators, science
parks, and various NGOs. In more recent times, the
term entrepreneurship has been extended in the
form of social entrepreneurship, political
entrepreneurship, or knowledge entrepreneurship.

Joy is never tomorrow. It is always now. – SRI SRI 21

Nevertheless, the indices for enterprise creation in India are low in Total No. of Trimesters 8
compare to other developing countries owing to its institutional and
infrastructural arrangement, leadership and managerial risk taking Total No. of Courses 35 (each course is of 1 credit)
ability, trade policies, gender related issues, transparency and Total No. of Field projects 2
accountability. In order to fill this gap, the core curriculum of Sri Sri
Duration of a Classroom Session 90 minutes
University (SSU), SSU MBA in Entrepreneurship is designed to give
students an in-depth mastery of the academic disciplines and applied Total No. of Sessions per course 20 sessions for 1 credit
functional areas necessary to every business leader's success. Maximum No. of Courses per Trimester 7
Pedagogy Credit Course 1 Credit course (Equivalent
to 2 academic points)
MBA in Entrepreneurship is targeted at those individuals who wish to
learn more about the act of identifying a business opportunity and Trimester 1
turn opportunity into viable organizations that create value, and Course Code Course Title
empowers students to develop their own approaches, guidelines,
2-133101 Managerial Economics
and skills for being entrepreneurial managers. The MBA in
Entrepreneurship Program of SSU would facilitate valuable teaching, 2-133102 Quantitative Methods For Management
training, case analysis, industrial exposure, lived experience sharing 2-133103 Financial Accounting
and presentation require to enhance knowledge in establishing and 2-133104 Corporate Finance
running a business. Taught by both full-time professors and
2-133105 Business Communication
practitioners, the core leaves students with more than just practical
knowledge; case-based lessons and collaborative learning models 2-133106 Marketing Management
train students to analyse, decide, and lead. Total Credits required to 2-133107 Organizational Behaviour
complete the MBA in Entrepreneurship is 60. Of the 60 credits 35 are ADLOP with Art of Living Component
Academic Credits and 25 are Non-academic Credits which will include
Trimester 2
one credit exclusively allocated to Art of Living activities aimed at
individual development of the student under ADLOP (Assessment Course Code Course Title
and Development of Leadership and Outreach Potential). Summer 2-133201 Economic Environment of Business
Project in Trimester IV and Capstone Project in Trimester VIII are non-
pedagogical academic trimesters. 2-133202 The Entrepreneurial Manager

22 Meditation is seeing God in you.
Love is seeing God in the person next to you. Knowledge is seeing God everywhere. – SRI SRI

2-133203 Cost Analysis and Control Group I (electives) (To opt for five of which two will be self-audit)
2-133204 Financial Analysis (Entrepreneurial business creation and management group)

2-133205 Human Resource Management 2-133503 Building and Sustaining a Successful Enterprise
2-133206 Financial Institutions & Markets 2-133504 Entrepreneurial Finance
2-133505 Entrepreneurial Marketing
2-133207 Business Research Practices and Techniques
ADLOP with Art of Living Component 2-133506 Managing Change
2-133507 Managing for Creativity and Innovation
Trimester 3
2-133508 Socio-economic Aspects of Business Incubation
Course Code Course Title 2-133509 Industry Sectors Supported by Business
2-133301 Legal Aspects of Business (LAB) Incubation Programs
ADLOP with Art of Living Component
2-133302 International Business Environment
Trimester 6
2-133303 Corporate Taxation
2-133304 Business Ethics and Art of Living (AOL)
2-133601 Strategic Management
2-133305 Indian Financial System
Group II (electives) (To opt for 6 credits of which 3 will be self-audit)
2-133306 Operation Management (Contextual group)
2-133307 Management Accounting 2-133602 Business in India
2-133603 Entrepreneurial Leadership in Turbulent Times
Trimester 4 Summer Project
2-133604 Entrepreneurial Management in a Turnaround
Trimester 5 Environment
Course Code Course Title 2-133605 Building Business in the Context of a Life
2-133501 Project Appraisal, Financing and Control 2-133606 Commercializing Science
2-133502 Investment Analysis & Portfolio Management 2-133607 Doing Entrepreneurship and Venture Capital

Arjuna was a Sakha to Krishna, and although Krishna was a perfect Master, he was a Sakha, too. – SRI SRI 23

2-133608 Entrepreneurship in Reform 2-133708 The Online Economy: Strategy and
2-133609 Executing Strategy Entrepreneurship
2-133610 Building Green Businesses 2-133709 Private Equity Finance
2-133611 Entrepreneurship and Innovation Shaped 2-133710 Real Estate Development, Design, and
by Crises Construction
2-133612 Evaluating the Entrepreneurial Opportunity 2-133711 Sustainable Cities; Urbanization,
2-133613 Technology Entrepreneurship: Infrastructure, and Finance
A Hands-on Experience 2-133712 The Coming of Managerial Capitalism
ADLOP with Art of Living Component
Trimester 7 2-133713 Entrepreneurship and Global Capitalism

Course Code Course Title 2-133714 Entrepreneurial Leadership: Past, Present
and Future
2-133701 Entrepreneurship and Small Business
Management 2-133715 Common Incubation Services

Group III (Electives) (To choose 6 subjects of which 3 subjects will be Trimester 8 Capstone Project & Placements
self-audit) (Perspectives and contexts of entrepreneurship group)
2-133702 Founders’ Dilemmas l Forming a company and preparing the project report with execution roadmap.
l The elective subject shall be offered if the number of students in a course will be
2-133703 Growing, Financing, and Managing Family 10 or more but there is no restriction in self-audit subjects.
and Closely Held Firms l Of the self-audit electives one elective will be of the nature of Management Lab
2-133704 International Entrepreneurship Project to start in trimester IV, which can be chosen from other trimester elective
offerings as well.
2-133705 Launching Technology Ventures l Capstone Project will be integrative and will have strategic management bias.
2-133706 Law and the Life Cycle of a Business - Legal l Trimester IV & VIII are non-pedagogical academic trimesters.
Aspects of Entrepreneurship
NB: There will be periodic faculty review of this syllabus at least once in a year. Courses may be
2-133707 Leading Innovative Venture modified depending on situation.

24 Seva brings merit. Merit allows you to go deeper in meditation. Meditation brings back your smile. – SRI SRI

FMS-SSU as an Incubator for start-up ventures talent/innovation of the communities, commercialize critical new
An effective entrepreneurship development system as accords to technologies, design and products (impact dimension). The
Dabson, (2005) “integrates a wide range of programs and tailors craftsperson, self-employed and entrepreneurs of the farm and non-
products and services to meet the diverse needs of entrepreneurs. It farm sectors will acquire leadership in usable knowledge and build
should be comprehensive, flexible, culturally sensitive, and confidence.
integrated, and should require providers to collaborate rather than FMS-SSU will collaborate with the National Science and Technology
operate independently or in isolation” ‐ Dabson, 2005. What Entrepreneurship Development Board (NSTEDB) Government of
distinguishes a country today is the ingenuity of its entrepreneur. A India under the aegis of Department of the Science & Technology to
reality check on the ideas is what gave confidence to entrepreneur to get recognition as an incubator in Odisha. FMS-SSU in collaboration
decide and master of his/her own plan time ahead. Business is with MS Swaminathan Research Foundation, Odisha University of
sometimes to make and sometimes to look at making and learn. The Agriculture and Technology and Rural Innovation Fund of NABARD to
real challenge is resting on building the brand, controlling quality and ensure the rights, identity for innovators and livelihood
being willing to be flexible on own movements. In view of the opportunities. FMS-SSU will put emphasis on entrepreneurship as an
backdrop, FMS-SSU as an incubator for ideas or start-up ventures approach to tackle deep rooted economic problems in low-income
would facilitate (technological knowhow, skill development and communities and distressed regions within rural Odisha and eastern
capacity building) nurturing the artisans/self-employed and region of India.
entrepreneurs at various stages to establish their own small or
medium business enterprises (outcome dimension).
One of the key goal of FMS-SSU business incubation is to facilitate
creative solution and capacity building training and exposure to
enhance risk taking ability of small artisans and farmers for adopting
new and unique applications of technologies, using design to develop
demand driven products and services, new processes and cost
effective infrastructure to improve performance in diverse areas,
organisational creativity for scaling economies, and public sector
initiatives to enhance delivery of services.
FMS-SSU will create competition driven innovation – business
enterprise leading to creation of jobs, rejuvenating the unexplored

Seva – The way to expand from individual to universal consciousness is to share other's sorrow and joy. – SRI SRI 25

Faculty
In any academic institution, the quality of faculty is
important. At Sri Sri University- Faculty of Management
Studies, we take pride in having some of the most
talented and dedicated academicians from the best
institutions and leading professionals from the
corporate world, with rich industry experience. Not
only are they academically and professionally amongst
the best, but have high standards of moral and ethical
values, so that they can be true role models. The
University is also in the process of recruiting
international standard faculty for building a strong and
competent academic team.
The institute will follow the global standards of student
teacher ratio to facilitate an environment where
students are continuously guided and mentored by the
teachers. The core faculty is augmented by visiting
faculty of international repute. The core faculty is
spearheaded by Dr. K. C. Mishra, the Vice Chancellor of
SSU who is also the Dean of FMS.

Core Faculty
Core Faculty members with academic degrees and
exposure, in internationally & nationally recognized
institutions are drafted for the coming academic year.
The faculty strength will be continuously augmented to
maintain acceptable global quality while attaining the
numbers required by statute for optimum course
coverage.

26 Wake up this moment.
Shake your head of all past experiences and look at the pure being that I am and that you are. – SRI SRI

Dr. Kailash Chandra Mishra Dr. Jyotirmayee Acharya
M. Sc. (Physics), CAIIB Ph. D. NTNU, Norway
MBA and D.Litt. M Phil UU, India
(Post Doctoral Education at Wharton's Aresty Business School, Philadelphia) M Sc. AIT, Bangkok

Vice Chancellor of a spiritually robust but modern Sri Sri University in Odisha. Her 20 years of research, teaching, consultancy, project and coordination areas
Member of Lal Bahadur Shastri National Memorial Trust Chaired by the Prime are in the field of regional and rural development planning, labour intensive
Minister of India. Director (Technical) of Doha Bank Assurance Company, Qatar; equitable growth in the agriculture and cottage industries sectors, micro-
strategic advisor to Marsh; collaborative consultant of Mercer for RBI Reserve institutions, natural resources management and micro-finance for community
Management best practices. based livelihood enhancement and MIS amongst other issues. She worked for
Former Director of Lal Bahadur Shastri institute of Management and National KSRM, KIIT University, CYSD, NISWASS, NMSWDF and AKRSP (India) Gujarat.
Insurance Academy preceded by senior incumbencies in ASCI, SPJIMR, World Her research interests concern post-structuralist and postcolonial analysis of
Bank and Bank of India. Member of Narasimham Committee for Insurance gender and entrepreneurship management, socio-spatial relationship in NRM,
Regulatory reforms and actively assisted Narasimham in Banking Sector technology and social discourses, participatory planning and feminist
reforms as the Chairman of Finance Area at ASCI of which M N Narasimham is the methodologies. Dr. Acharya has received NORAD scholarship, in order to pursue
Chairman of Court of Governors. PhD at Norwegian University of Science and Technology and MSc at Asian
Institute of technology, Bangkok. She has published extensively in the national
and international journals and books and has one book to her credit. She is a
Mr. Bibhuti B. Mahapatra
member of several professional associations.
MBA (FMS University of Delhi)
LL.B (University of Delhi)
M.Sc. in Physics (Utkal University)

Mr. Sujeet Kumar
Professor in Finance and MBA Coordinator. He is a Certified Management Master in Public Administration
Consultant from Consultancy Development Center, Dept of Science and MBA, BE, LLB
Technology, Govt of India, New Delhi. He joined Indian Overseas Bank and
worked for nearly 16 years with them as Branch Manager, Faculty Member and
General Manager (on deputation) of a Regional Rural Bank before joining He is the Co-founder and Managing Trustee and of 'KalingaKusum', a social
National Institute of Banking Studies and Corporate Management (NIBSCOM), enterprise that addresses challenges tied to education and entrepreneurship in
where he worked as a Senior Faculty Member for 22 years. He has papers rural communities in the state of Odisha, in Eastern India. He is also the co-
presented in National and International seminars. His current area of interest in founder of Brazil India Network (BIN), a network and a platform to advance
research is “Risk Management in Commercial Banks”. mutual understanding between Brazil and India through cultural exchanges,

Behaviour affects relationship. Attitude affects behaviour. 27
Knowledge or ignorance affects attitude. Grace brings forth Knowledge. – SRI SRI

business opportunities and civil society cooperation. Previously, Mr. Kumar was
a Global Leadership Fellow at the World Economic Forum (WEF) in Geneva, Dr. Kalpana Sahoo
Switzerland, and has also worked for United Nation Development Program Master of Psychology
(UNDP) and for Infosys Technologies Ltd. in India. M. Phil, Ph.D. from Utkal University
Asst. Prof in OB & HRM
Mr. Sujeet studied for the mid-career Master in Public Administration (MPA) at
the Harvard Kennedy School, as a Mason Scholar and a Hauser Fellow. He also
has the distinction of receiving the inaugural Skoll Scholarship for Social Dr. Kalpana Sahoo is a faculty in the area of OB & HR Management. Dr. Sahoo is a
Entrepreneurship, in-order to study for his MBA at Said Business School, Master of Psychology and has done her M. Phil. and Ph.D. from Utkal University.
University of Oxford. Sujeet also holds Bachelor's degrees in Engineering and She has 11 years of teaching and research experience in reputed Management
Law from India, and is an APLP Fellow of the East West Centre, Hawaii, USA. Institutions. She has worked as a UGC Project Fellow in Centre of Advanced
Study in Psychology, Utkal University. She has published several papers and
Mr. Sujeet has unique multi-disciplinary experiences, in the corporate, public
case studies in the areas of Learned Optimism, Positive Psychology,
and development sector (international, national and grass-roots). He has
Competency Mapping, Employee Engagement, Emotional Intelligence,
traveled widely and spoken in numerous conferences and forums in India and
Leadership and Personality in reputed journals. She has presented papers in
abroad. He is an Entrepreneur and enjoys bringing ideas to life. An avid reader,
National and International Conferences. She has to her credit more than 33
his passions are political advocacy, learning about other cultures and building
Research Publications in National and International referred Journals and 7
linkages between them and livelihood-enabling education.
chapters contributed in the edited books published by well-known publishers
like MacMillan, Excel and Himalaya Books .
Dr. Badal Rath
Ph.D. and MBA (Marketing & Systems) Mr. Swaroop Mohanty
Asst. Prof. in Marketing
MBA, BE
Asst. Professor (IT & Marketing)

Dr. Badal is MBA (Marketing and Systems) and PhD from Berhampur University,
Odisha. He has more than 10 years of experience in corporate and academics Mr. Swaroop Mohanty had experience in IT Consulting, Business Consulting,
and has worked with leading global and Indian companies in the areas of Sales, Market Research, Presales and Quality Management for several IT Organizations
Marketing, Product Management, Marketing Research, Business Research, such as Pentasoft, CSM, iGate, Arctern. Arctern is a Subsidiary of Fortune 1000
Consulting, Social Media Research, Analytics and Training. Dr. Badal has Company in United States of America (Volt Information Sciences, Inc, USA). He was
published research papers and case studies in the areas of Marketing, Sales and instrumental in developing business for Arctern . He was associated with SOA
Knowledge Management. His areas of research interests are Marketing University, Bhubaneswar, Odisha as Faculty of Management and had managed
Research, Business Research, Strategic Management, Social Media, Consulting various strategic initiatives with the core committee's and constituent entities of
and Training. He is also Six Sigma GB, Lean and Advance Lean trained and tested. the University.

28 Set a time – bound goal and give a direction to your life force. – SRI SRI

He was also associated with an IT Startup, IIP Solutions, Bhubaneswar as Manager-
Marketing & Sales and was heading the International and National business
assignments across 190 countries and clients.
He had completed MBA (Systems & Marketing) from KIIT University, Bhubaneswar,
Odisha and BE (Comp Sc. & Engg.) from Utkal University, Bhubaneswar, Odisha. He
had completed the French Language A1 Level Certification from French Embassy, at
Kolkata in 2012. His overall work experience is 7+ years with various National and
Multinational organisations. His areas of interests are in the field of International
Marketing, Business Consulting and Presales. He has 16+ years of experience in
working for rural empowerment projects in India.
He is an active member of the Project Named “Village Integration Programme"
(VIP) managed by Sri Sathya Sai Seva Organization, Odisha, India in various districts
of Odisha.

Mr. Dinesh Prasad Swain
M.A.(Yoga Philosophy), Bihar Yoga Bharati (Munger, Bihar)
M.A (Odia) & L.L.B from Utkal University

Ms. Rashmi Rekha Das
MA in Odissan Studies(Utkal University of Culture)
MA in Odissi Dance in Gandhrava University (Mumbai)
BA in Odissi Dance in Sangeet Natak Academy
Madhyama Poorna in Odissi vocal form Chandigarh University
as well as an Art of Living teacher of ( Part-1, Sri Srinatya, Yes+).

Do not doubt your capacity, your capability. You are all capable. – SRI SRI 29

Distinguished Adjunct Faculty & Faculty Associates
1 Mr. Shantanu Prakash PGDM (IIM – Ahmedabad)
2 Ms. Rajita Kulkarni MBA (Bombay University)
3 Mr. Samar Mohapatro PGCPM (IIM – Indore)
4 Ms. Vijayalakshmi Mohanty MA in Public Administration –
Gold Medallist (Utkal),
M.Sc. Physics – Gold Medallist (Utkal)

Distinguished Visiting Faculty
1 Dr. Bala V. Balachandran Dean & Professor, Great Lakes Institute
of Management; Professor Emeritus,
Kellogg School of Management Studies
2 Dr. Venkat R. Krishnan Professor & Director (Yale-Great Lakes 8 Dr. Satya Das Professor, Indian Statistical Institute
Centre for Management Research), 9 Dr. T. N. Badri Associate Professor,
Great Lakes Institute of Management Great Lakes Institute of Management
3 Prof. R. S. Veeravalli Director, Executive Education & 10 Dr. S. Bharadhwaj Professor,
Associate Professor, Great Lakes Institute of Management
Great Lakes Institute of Management
11 Dr. S. K. Shanti Professor & Chair,
4 Prof. T. N. Swaminathan Director, External Relations & Professor, Union Bank Center for Banking
Great Lakes Institute of Management Excellence, Great Lakes Institute of
5 Dr. Sunil K. Parameshwaram CEO, Tarheel Consultancy Services Management
6 Dr. N. Jayashankaran Professor Emeritus, NMIMS University; 12 Prof. Easwar Krishana Iyer Associate Professor,
Former Vice Chancellor, Kanchi University Great Lakes Institutes of Management
7 Col. M. S. Ashok Director, Cirrus Management Services 13 Prof. S. Sriram Executive Director and Professor,
Pvt. Ltd. Great Lakes Institute of Management

30 Be a part of divinity, and you will find that nothing in the world can tire you. – SRI SRI

Campus Facilities
The state-of-the-art aesthetically designed campus of Sri Sri
University is spread across 187 acres of verdant greenery.
Overlooking the picturesque Kathjodi River, it is located at
Bidyadharpur near Cuttack in Odisha, and will cater to the
complete residential and academic needs of 10,000
students and around 2,000 teaching and support staff.
The entire campus will have several independent schools,
each specialising in a single field of study. The University will
follow an all-encompassing ethos of research and learning,
with the aim of building a community with strong linkages
with the outside world of academia, industry and other
research institutions. With state-of-the-art infrastructure,
multiple sports complexes, cultural auditoriums, a large
and well-equipped central library, departmental libraries,
air-conditioned gymnasium, laboratories, separate boys
and girls hostels, well-appointed classrooms and multi-
specialty hospitals both in modern medicine and Ayurveda,
Sri Sri University will set its own standards of excellence.
The campus will be wi-fi enabled with high speed
broadband connectivity.
On campus, Sri Sri University – Faculty of Management
Studies will offer countless ways to connect with other
members of the University community. With the numerous
student clubs, sports activities, cultural programs, guest
lectures, film screenings and community service
opportunities, students will get involved with the
University, with their faculties and more importantly, with
each other.

Prayer is not just seating and saying words, but is being in a serene, calm and meditative state. – SRI SRI 31

Campus Life ART OF LIVING SELF-DEVELOPMENT PROGRAMS
Youth Empowerment and Skills ! Plus (YES!+)
YES!+ is an innovative and dynamic life skills program for young
adults, that offers a way to be both successful and stress-free. YES!+
empowers participants with tools to eliminate stress, handle
negative emotions, develop strong social and leadership skills,
heighten awareness, and increase mental focus. YES!+ brings
University students and young professionals together, broadening
their vision of the world, and providing them with the practical
knowledge and skills they need to realise their highest potential.

Do Something Now (DSN)
DSN is a rigorous and transformational course that empowers
participants to break through personal inhibitions and barriers and
access inner stability and power.
We each have a deep desire to be the best we can be – for ourselves,
our families, our communities and even our world but many of us
have personal barriers, old habits, or inhibitions that hold us back and
keep us from fully participating in life. Old emotional wounds, self –
Life at Sri Sri University will be an exciting journey of learning,
concepts, attitudes, and fears can also be obstacles to living the life
progression and celebration. Here, student life will be a
we really want.
combination of in-and-out-of-the-classroom experiences that
enhance academic, personal, professional, social and spiritual DSN uses a powerful combination of yoga, group processes, and
growth and development. The institute's campus will be an deep spiritual knowledge to break through personal barriers and
exceptional living and learning environment for students. create personal empowerment.

32 The ability to stop, retire and return back to the self, again and again, is renunciation. – SRI SRI

Seva / Service Vibrant Student Life

“Whatever we are committed to, it brings us strength; supports us. If The Sri Sri University – Faculty of Management Studies campus will be
you are committed to society, you enjoy the support of society.” hub of activity where the students will learn, live and celebrate. On
the campus one will find an extensive range of cultural and social
– His Holiness Sri Sri Ravishankar
activities, and something for everyone's interest. The campus will
have plentiful oppourtunities for students to unwind after a hectic
Working towards a social cause will form an integral part of life at Sri day in the classrooms. Apart from curricular and co-curricular
Sri University. Students will be encouraged to get involved with some activities, numerous social, cultural and sporting events will be
of the Art of Living's Seva (Service) Projects. One of the objectives of organised in the campus. Festival Celebrations, Management Fests,
the University is to create socially responsible leaders and an Musical Nights and Concerts and many more, will be a part of campus
important focus area will be the powerful social role played by life at Sri Sri University – Faculty of Management Studies. With
students from Sri Sri University. students from diverse backgrounds and nationalities, the campus will
be vibrant cultural melting pot.

Real virtue is to forgive someone even before they ask for forgiveness. – SRI SRI 33

Sri Sri University Faculty of Management Studies MBA Program

Sri Sri University Faculty of Management Studies MBA Program

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