1uniVerSitY of managementand economicS                           Starts with knowledge.                                   ...
2           A WORD FROM THE PRESIDENT       The world is changing incredibly fast.               With this report we would...
ISM IN A NUTSHELL                                                                         3■■ Established in 1999 by BI   ...
4              RECENT ACTIVITIES. PRME PERSPECTIVE■■ ISM initiated and started implementation of the         ■■ Activities...
AN ISM GENERATION OF BUSINESS LEADERS                                                                           5     The ...
6             CURRICULUM  ISM holds a view                                          which was provided by lecturers of Tra...
AN ISM GENERATION OF BUSINESS LEADERS                                            7          It is worth highlighting that ...
8             CURRICULUM       On a graduate level, subject of CorporateBusiness Responsibility is offered as a core cours...
BEYOND THE CURRICULUM                                                                9        ISM has established the Comm...
10            NEW STUDY PROGRAMME                                                      educational policies.New executive ...
STAYING CONNECTED                                                         11                          I think ISM is one o...
12             INCREASING ACCESSIBILITYISM and businessjoin effortsto increaseaccessibility ofprivate education     ISM st...
INCREASING ACCESSIBILITY                                                                        13Having regard to the fac...
14              RESEARCHISM engages inresearch, facilitatesand supports                                                   ...
RESEARCH                                                                                                   15■■ “Sustainab...
16               RESEARCH  BMRA 2011 -“Customer asChange Driving Force“                                                   ...
REASEARCH                                                            17                            The purpose of spreadin...
18            ENTREPRENEURSHIP: SPREADING THE WORD    Global Entrepreneurship Week – Being a Part of theGlobal Movement   ...
ENTREPRENEURSHIP: SPREADING THE WORD                                                             19     Advocating Sociall...
20            ENTREPRENEURSHIP: SPREADING THE WORD       ISM actively cooperates with and supportsnumerous youth and not f...
uniVerSitY of management    and economicSLithuania, ism@ism.lt, www.ism.lt
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Sharing Information on Progress

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The world is changing incredibly fast. The changes that have occurred over the past
few decades have had a greater influence on the world than those that happened over
the preceding few centuries. Knowledge and the constant search for new ways to apply it
are among the key factors of change. All of this is perceived as entrepreneurship, which
we more often tend to view as the ability to create a better world and assume personal
responsibility.

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Sharing Information on Progress

  1. 1. 1uniVerSitY of managementand economicS Starts with knowledge. Leads to success. Sharing Information on Progress (SIP) 2012
  2. 2. 2 A WORD FROM THE PRESIDENT The world is changing incredibly fast. With this report we would like share ourThe changes that have occurred over the past progress on the implementation of the Unitedfew decades have had a greater influence Nations Principles of Responsible Managementon the world than those that happened over Education in our institution. We will reportthe preceding few centuries. Knowledge and on progress to all our stakeholders andthe constant search for new ways to apply it exchange effective practices related to theseare among the key factors of change. All of principles with other academic institutions.this is perceived as entrepreneurship, which We understand that our own organisationalwe more often tend to view as the ability to practices should serve as an example of thecreate a better world and assume personal values and attitudes we convey to our students.responsibility. ISM President dr. Nerijus Pačėsa At our university, we interpretentrepreneurship as the 3 I’s: idea, initiative andimplementation. Ideas are impossible withoutcreativity, initiative is impossible withoutresponsibility, and implementation is impossiblewithout knowledge. Everyone has a numberof ideas and projects in mind, but few take theinitiative to turn them into products that arebeneficial for all humanity.
  3. 3. ISM IN A NUTSHELL 3■■ Established in 1999 by BI Norwegian Business School and Innovation Norway■■ First private university in Lithuania■■ Campuses in Vilnius and Kaunas■■ All levels of studies: executive education, doctoral, graduate and undergraduate studies■■ Over 2,000 students■■ Almost 2,000 Alumni■■ International Quality Accreditation by CEEMAN since 2006■■ One of the TOP 200 business schools in EDUNIVERSAL global ranking since 2007■■ European Credit Transfer Label (ECTS label)■■ Accreditation by the Lithuanian Centre for Quality Assessment in Higher Education■■ Best private university in national ranking since 2010 uniVerSitY of management and economicS vision: ISM seeks to be a dynamic and modern European university of management and economics, serving the lifelong educational needs of individuals, business and society in general. values: EXPERTISE – creative professionalism ENTREPRENEURSHIP – idea, initiative, implementation We see entrepreneurship as a desire to explore and imple- mission: ment new opportunities to enhance quality and generate a higher value for the organisation as a whole and for ISM aims to encourage each person individually. For us, entrepreneurship is the professional and socially realisation of creativity. responsible development of SOCIAL RESPONSIBILITY – harmony of interests of the high relevance managerial organisation, its members and society competence and economic PARTNERSHIP – teaming and cooperation among the staff thought. of the organisation
  4. 4. 4 RECENT ACTIVITIES. PRME PERSPECTIVE■■ ISM initiated and started implementation of the ■■ Activities of socially responsible companies attract new executive master programme – Educational more ISM students’ attention both as places of leadership. internship, and as questions for academic research.■■ ISM carried out trainings on holistic leadership for ■■ Active participation in the Global Entrepreneurship the heads of secondary schools. Week brought together different stakeholders – government, experts, academia, businesses, youth■■ ISM joined professional volunteering project – to share knowledge, experience, good practices, “Who needs it?” dedicated to increase pupils’ and to raise awareness that entrepreneurship is a involvement in studies. lifelong learning experience.■■ ISM started and is involved in several projects to ■■ Members of ISM community participated in the increase accessibility of private education: national environmental event – Clearing Campaign »» Annual ISM Excellent 100 campaign to provide Darom 2011 2012. an opportunity for the most talented Lithuanian ■■ ISM students’ organizations participated in a students to study for free; number of volunteering events to reduce social »» EU funded project “Humanities and Social exclusion. Sciences training development to promote eco- nomic development”; ■■ Local AIESEC ISM Committee organized seminars and meetings on social entrepreneurship. »» Scholarships for the students from the CIS area. ■■ Together with Schneider Electric Lithuania ISM■■ As a way of encouraging the integration of opened an environment-friendly power-saving disabled people into institutions of higher classroom. education, the Lithuanian Forum for the Disabled and ISM University have started implementing a joint initiative to boost the study possibilities for disabled people.■■ The ISM Committee on Ethics started cooperating with Transparency International.■■ ISM Faculty continuously conducts research on sustainability and responsible human resource management issues and presents their findings on international conferences abroad as well as in Lithuania.■■ ISM carried out the pilot trainings using the developed first regional business cases including topic on the Corporate Social Responsibility (CSR).■■ In 2010 and 2011 two annual conferences (“Innovation Driven Entrepreneurship“ BMRA2010 and “Customer as Change Driving Force“ BMRA 2011) were held at ISM. Both covered sustainability and CSR issues.■■ ISM doctoral student is working on a dissertation “Responsible Leadership’s Influence on Follower Innovative Behaviours”.■■ Courses on Business ethics, Corporate Business Responsibility, Social Entrepreneurship and Leadership are part of undergraduate and graduate programmes. The courses are reviewed and updated annually.
  5. 5. AN ISM GENERATION OF BUSINESS LEADERS 5 The University sees its alumni as ISM certified new generation of leaders who have madeambassadors. We realise that their professional a significant impact on the development ofvalue depends on the reputation of ISM, while their Lithuanian businesses. Initiative, creative andreputation, in turn, adds value to ISM. striving for success – ISM alumni are among the By 2011 ISM had 1,890 alumni. This is a whole most wanted employees and top executives. JŪRATĖ DACIENĖ Head of the Department of HR Development at Danske Bankas, Lithuania Danske Bankas closely cooperates with ISM University of Management and Economics because we believe that this institution has some of the most talented and motivated students who, in addition to the theoretical knowledge, receive the latest information about today’s business. After meeting ISM’s students, you get the impression that they are encouraged to be interested in today’s economic news of the country and the world, which enables them to relate theory and practice more easily and develop a better understanding of the current social and business environments. Thus, as ISM’s social partners, we hope to be able to provide a fully-fledged contribution to the education of its students and to win the name of their potential and desired employer, since we want ISM alumni to join our team. MINDAUGAS SINKEVIČIUS Mayor of Jonava, MSc alumnus class 2009, PhD Candidate, ISM I can state confidently that ISM is an innovative university that reacts to market needs and offers study programmes complying with these needs. It is of key importance that here no one ever tries to convince you that answers exist to all problems encountered in the academic or business world. ISM takes into account the dynamic nature of today’s environment and understands that an answer to a business or academic problem that is correct today may prove totally wrong in a very short period of time. This is why ISM encourages students to analyse and think rather than look for answers in the past.
  6. 6. 6 CURRICULUM ISM holds a view which was provided by lecturers of Transparency International. The workshop aimed to show students the consequences and costs or bribery, nepotismthat understanding and corruption to society. Students taking part on both days of the events received a certificatebusiness ethics which is signed by the lecturer and the president of Transparency International Section Lithuania.principles is vital In 2010-2011, the elective course of Social entrepreneurship and innovation was twice offered for undergraduate students of Economics and Politicsfor every student and International Business and Communication. Social innovation is defined as a novel solution to a– a future business social problem that is more effective, efficient, and sustainable and for which the value created accrues primarily to society as a whole rather than privateleader. individuals. Businesses are overtaking responsibilities to combat inequality, economic hardships or lack of resources in both developing and developed CSR within study programmes countries. Traditional boundaries between public sector, private business and civil society are blurred, ISM holds a view that understanding of business since close cooperation of these parties supported byethics principles is vital for everyone. Thus, subject ofBusiness Ethics is offered in Management, Finance, social innovations and entrepreneurship can becomeand International Business and Communication major drivers of societal changes (the best knownprogrammes as a core course. Students of Economics example is Mr. Muhammad Yunus, founder ofprogramme are offered Business Ethics as an elective. Grameen Bank in Bangladesh, who received NobelThe main objective of CSR course is to equip students Peace prize in 2006 for developing a banking systemwith the necessary theoretical tools for analysing to support small local entrepreneurs). The coursecommon and relevant cases of ethics in a global was a great chance for students to understand thebusiness environment. The course covers a number of opportunities, causes and effects of social action, andtopics arising in business — shareholder participation, to get knowledge how to manage it.global inequality in labour remuneration, pollution, Since in current business environment the roleand so forth—and try to come to rational conclusions of leader in establishing moral values and principlesconcerning the moral issues we encounter. Each year of behaviour became vital, ISM offers a course onapprox. 200 Bachelor students take this course. Leadership on undergraduate level for Management In spring 2012, students who took Business and International Business and CommunicationEthics course received an anti-corruption training programmes. Fundamental understanding ofwhich was organized by ISM and Transparency leadership models, leadership practice and necessaryInternational - Section Lithuania. Each student prerequisites for leadership models is the major focuswas invited to attend a 4 hours long training throughout the course.
  7. 7. AN ISM GENERATION OF BUSINESS LEADERS 7 It is worth highlighting that activities of socially responsible companies attract more and more students’ attention both as places of internship, and as questions for academic research. In 2011, ISM Bachelor student Marija Pileckytė had an internship at a social entrepreneurship company „Zameen Organic“ in India. The company promotes sustainable development of Indian cotton farmers. The student also wrote a Bachelor thesis „Relationship Marketing Strategy Formation for Social Entrepreneurship Company “Zameen Organic”.
  8. 8. 8 CURRICULUM On a graduate level, subject of CorporateBusiness Responsibility is offered as a core course Several Master theses related to ethicalin International Marketing and Management behaviours and corporate social activities wereprogramme. The main aim of the course is to prepare written in Master of Science programmesthe students to make well-prepared moral choices 2010-2012:in the complex and realistic business context andeveryday business activities as well as familiarise them 2010with the main issues of Corporate Responsibility and ■■ Eglė Vasiliauskaitė: „Cross-culturalits implementation in business practice and corporate Comparison of Attitudes towards Corporategovernance. The course introduces business ethics as Social Responsibility.a multidisciplinary academic field through analysingmoral conflict situations and explores the society’s 2011expectations towards corporate social responsibility. It ■■ Mindaugas Čaplinskas: „Enhancing Companydiscusses the various reasons why corporations chose Social Responsibility Policy’s Capabilities to Signal its Bearers’ Quality in Eastern Europeto emphasize CSR (morality, reputation management, Market“profit maximization, etc.). Through lectures, class ■■ Inga Gasparavičiūtė: „The Impact of Multiplediscussions and practical case examples, the course Factors on Consumer Intentions to Purchasegives an opportunity for the students to learn what Ecologic Clothes“kind of trade-offs the enterprises will have to make ■■ Inga Kerailytė: „Reference Groups Influencein order to combine their ‘citizenship’ roles and their on Lithuanian Consumers’ Decision to Buyimmediate commercial concerns. It also helps to Eco-friendly Cosmetics“develop the students’ skills in transforming these trade- ■■ Greta Liachovičiūtė: „The Impact of Consumeroffs into opportunities for the corporation and society. Values and Attitudes towards Recycling on Recycling Behaviour in Lithuania“ ■■ Vaida Kisieliūtė: „An Assessment of the Compliance with Corporate Governance Code: the Case of Lithuanian Listed Companies“ 2012 ■■ Ignas Mikutis: „The Key Factors Affecting Recycling Participation in Lithuania“ ■■ Jolanta Svaldenytė: „The Impact Of Corporate Social Responsibility on Employee Attitudes and Behaviour at Work Place“. ■■ Martyna Bielskienė: „Companies‘ Unethical Behaviour Influence on Customers‘ Loyalty“. Courses on Business ethics, Corporate Business Responsibility, Social Entrepreneurship and Leadership are part of undergraduate and graduate programmes. The courses are reviewed and updated annually.
  9. 9. BEYOND THE CURRICULUM 9 ISM has established the Committee Step further: The Committee on Ethics, which not only copes with on Ethics (ISM) is cooperating with occasional cases of unethical behaviour Transparency International Section analysis and, if necessary, penalties, Lithuania in order to improve and but also plays an active preventive role discuss issues of transparency and of unethical behaviour. The head of ethical behaviour at ISM. Two the Committee, assoc. prof. dr. Maik meetings will be organized in Huettinger, who is also a lecturer of cooperation with Transparency Business Ethics courses, takes care to International in summer 2012: one spread the moral norms and values with the members of the committee of ethical behaviour not only within on Ethics, the second with faculty curriculum, but also in informal or formal members. meetings with students and staff.
  10. 10. 10 NEW STUDY PROGRAMME educational policies.New executive The core content of the programme consists of main spheres of leadership expression:master’s programme understanding mission of public sector, leadership and management in schools as in learning organisations, leadership in education, leadershipon Educational in teachers’ and parents’ communities and personal development and maturity.leadership for the The purpose of the programme is to prepare highly qualified professional managers capable to create and implement educational missionleaders shaping in various types of educational institutions, to achieve successful learning and educationalor implementing process and its outcomes for all types of students and communities.national educational This master programme is innovative in its holistic approach to educational leadership. The programme facilitates and supports dialoguepolicies. between various stakeholders in education process: policy makers, school leaders, teachers, ISM University initiated and started pupils, parents and local communities. Theimplementation of the new executive master programme is perfect example of a studyprogramme - “Educational leadership”. The programme which aims at creating educationalparticipants of the programme are leaders from environment enabling implementation ofvarious national, municipal and local organisations responsible leadership principles into real lifeinvolved in shaping or implementing national practices.
  11. 11. STAYING CONNECTED 11 I think ISM is one of the most progressive universities in Lithuania and I am very lucky to be slightly involved with the Business Council. It is very rewarding to see how your experience can translate into useful knowledge and awareness about many different things and help new students build their lives, business. Ilja Laurs, member of the ISM Business Council, is the Founder of GetJar, the world’s largest open mobile application store. Ilja has been nominated ‘European Manager of the Year 2011’ by the European Business Press Association, ‘25 European Tech Leaders’ by the Wall Street Journal, ‘10 Start- ups That Will Change Your Life’ by TIME magazine,‘Technology Pioneer 2011’ by the World Economic Forum.
  12. 12. 12 INCREASING ACCESSIBILITYISM and businessjoin effortsto increaseaccessibility ofprivate education ISM started and is involvedin several projects to increaseaccessibility of private education:■■ Annual ISM Excellent 100 campaign to provide an opportunity for the most talented Lithuanian students to study for free;■■ EU funded project “Humanities and Social Sciences training development to promote economic development”;■■ Scholarships for the students from the CIS area. ISM Excellent 100 Partnership Programme In 2011 the University ISM Excellent 100 partnerslaunched an ISM Excellent100 Partnership Programme,inviting companies to establishscholarships for the 100 beststudents of social sciences.By establishing scholarshipscompanies not only contribute tostopping brain-drain to foreigncountries, but also establishmutually beneficial relationswith students: knowing thebest students, they will be ableto offer them internships orpermanent jobs on graduation. MARIE DOUŠOVÁ The ISM Excellent 100 Nestle Baltics, General Manager,Partnership Programme is based m ember of ISM Business Councilon financing the differencebetween the tuition feecharged by the University and I am proud that Nestle is one ofthe funding allocated by the the sponsors of such a leadingstate. For the past few years this education institution as ISM. Wedifference has been financed for believe ISM plays an important rolesome of the best students by the in Lithuanian society and that theUniversity itself, and from now 100 Excellent Programme can helpon a larger number of students improve its economic development.will be able to study completelyfree of charge.
  13. 13. INCREASING ACCESSIBILITY 13Having regard to the fact that high quality graduate financial economic experts for Lithuanian and EUstudies are hardly affordable to some potential labour market. Within the scope of this project, 5students, ISM joined the EU funded project students of Financial Economics and 12 students of“Humanities International Marketing and Management study on a graduate level as fully project-funded students.and Social Additional scholarships to study freeSciences training of charge or with significant discount on undergraduate and graduate levelsdevelopment to were offered for applicants from CIS countries. High level candidates frompromote economic Byelorussia and Russia now have an opportunity to get European leveldevelopment” of graduate education and to either disseminate their knowledge in homein autumn 2011. The project, which is run in countries, where high level economistscollaboration with 6 Lithuanian higher education and managers would consolidateinstitutions, seeks to update the International economic and business growth, or toMarketing and Management and FinancialEconomics Master degree programmes and to establish their future in Lithuania.develop better international management and
  14. 14. 14 RESEARCHISM engages inresearch, facilitatesand supports ISM ANNUAL CONFERENCES – “Balticdialogue on issues Management Research Academy” – discussion and debate arena for academia and business representativesrelated to social BMRA 2010:responsibility and ■■ “Innovation Driven Entrepreneurship“ ■■ “Sustainable Entrepreneurship“sustainability ■■ “Innovation in Social Entrepreneurship” BMRA 2010 Conference included a session devoted to sustainability, which was moderated by ISM Faculty continuously conducts research dr. Gerald Steiner, University of Graz (Austria) andon sustainability and responsible human resource two researchers from ISM University dr. Vincentasmanagement issues and presents their findings Vobolevičius and Birutė Ruplytė. Studies onon international conferences abroad as well as in sustainability, social responsibility and other issues ofLithuania. CSR were presented in this session: ■■ Kazlauskaitė, R., Bučiūnienė, I. (2011). Responsible Human Resource Management and Its Outcomes in The Private and Public Sector Organisations. Proceedings of 7th International Conference of the Dutch HRM network “Evidence based HRM“, University of Groningen, The Netherlands. ■■ Kazlauskaitė, R., Bučiūnienė, I. (2011). Attitudinal and Behavioural Outcomes of Responsible Human Resource Management. Proceedings of International Conference of Global HRM, Bar Ilan University, Israel. ■■ Huettinger, M., Zirgulis, A. (2011). The Impact of the Cash for Clunkers Programme on Customer Loyalty – A Sustainable Economic Approach? Proceedings of the international scientific conference “Customer as Change Driving Force”, Vilnius, October 14-16, 2011, p. 1-12. ISSN 2029- 5448. ■■ Bučiūnienė, I.; Kazlauskaitė, R. (2010) Disclosing the Meaning of Responsible Human Resource Management. Proceedings of the 18th Annual Conference on Marketing and Business Strategies for CentralEastern Europe. December 2-4, Vienna Austria, p. 51-60. ISBN 978-3-9502045-9-9.
  15. 15. RESEARCH 15■■ “Sustainability in Entrepreneurship: Customer well as to explore (and extend) the limits of the Employee Differences in the Bahamas and the entrepreneurial metaphor for non-profit sector. Baltics“ presented by Shawn M. Carraher, Roscoe Dandy, Evette A. Burrows, Livingston Ferguson, The session was moderated by Accos. Prof. Raymond E. King (USA) Niksa Alfirevic from the University of Split (Croatia)■■ “A Systems Based Competence Model for and two researchers from ISM University, Margarita Sustainable Entrepreneurial Developments” Pilkiene and prof. dr. Irmina Matonytė. The following presented by Gerald Steiner (Austria) studies were presented and debated in the section:■■ “Global Change Innovative Impact on the Insurance ■■ “Innovative Social Entrepreneurship in Institutions Industry” presented by Aija Graudiņa (Latvia) of Adult Education” presented by Nikša Alfirević,■■ “Sustainable Universities’ Entrepreneurship Zoran Mihanović, Jurica Pavičić (Croatia) Activities: Where does the intellectual capital go?” ■■ “Social Advocacy of Social Justice: Belarusian Case” presented by Filippina Risopoulos (Austria). presented by Irmina Matonytė, Tatsiana Chulitskaja■■ “Towards an Understanding of Responsible (Lithuania) Human Resource Management” presented by Rūta ■■ “How to Innovate Socially? An Assessment Kazlauskaitė and Ilona Bučiūnienė (Lithuania). of the Relationship Between Entrepreneurial■■ “Valuable and procedural restrictions’ Competencies and Innovative Behaviours of Social comprehension under the innovative proposals Entrepreneurs” presented by Oktay Koc, Cagla selection” presented by Rostislav Kopitov (Lavtia). Yavuz (Turkey) The topic of “Innovation in Social ■■ “Local Government’s Attitudes Towards SociallyEntrepreneurship” was also covered at the Responsible Entrepreneurship in Lithuania”conference. This section focused on different presented by Rita Vilkė (Lithuania)roles played by the social entrepreneurshipin contemporary society. Its main goal was to ■■ “The Significance of Social Entrepreneurship indiscuss the influence of entrepreneurship on the Latvia Regions” presented by Lāsma Līcīte, Ainasustainability of civil society organizations, as Dobele, Aija Sannikova (Latvia) www.ism.lt/bmra/2010
  16. 16. 16 RESEARCH BMRA 2011 -“Customer asChange Driving Force“ ISM continues BMRA2011 Conference mainly focused onorganizational change; however, the issues of CSR development ofand sustainability were also presented and discussedduring the conference: regional business ■■ “CSR integrated balanced scorecard: fostering cases community values-based change” presented by Rita ISM continues coordinating the Leonardo Vilkė (Lithuania). da Vinci transfer of innovation project - “Transfer ■■ “Do disadvantaged groups of society make of experiential and innovative teaching methods a relevant internal customer? Organisational for business education“. The project started response to the needs of elder and disabled employees” presented by Ilona Bučiūnienė, Rūta in 2008 with an aim to embed case teaching Kazlauskaitė, and Vida Škudienė (Lithuania). method within Polish, Lithuanian, as well as other partner countries business education ■■ “Methods of economic assessment of natural through enhancing trainers’ competencies resources” presented by Līga Vovere, Veronika Buģina (Latvia) to write and teach using case method and to develop Lithuanian and Polish case studies, based ■■ “Efficient management as a factor ensuring on the real companies‘ practices and experience. sustainable development of Latvian food companies” presented by Kaspars Fogelmanis, Iveta Ten case studies have been developed Strele, Vita Zarina (Latvia) during the Project. Although majority of cases focus on strategic management and Human ■■ “Lifestyle business as a prosperous life basis” Resource Management topics, one case presented by Inese Dāvidsone (Latvia) study is dedicated solely to Corporate Social ■■ “Disabled customer - driver of innovation” Responsibility (CSR). The case study presents presented by Marga Živitere (Latvia) a number of CSR initiatives carried out by Kraft Food Lietuva towards its employees, www.ism.lt/bmra/2011 customers and society at large. Looking at CSR from a multiple stakeholder perspective, the case provokes a discussion of organisational motives for engaging in CSR and CSR return on investment. ISM University carried out the pilot trainings using the developed case studies and this method again proved to be in high demand for modern management education. Doctoral studies One doctoral student continues his research on CSR in SME’s. In 2012 a new doctoral student started working on dissertation “Responsible Leadership Influence on Follower Innovative Behaviors”.
  17. 17. REASEARCH 17 The purpose of spreading the idea of entrepreneur- ship is to bring together different stakeholders – govern- ment, experts, academia, businesses, and youth to share knowledge, experience, good practices, and to raise awareness that entrepreneurship is a life-long learning experience, which starts at school level and continues into further education. ENTREPRENEURSHIP: SPREADING THE WORD
  18. 18. 18 ENTREPRENEURSHIP: SPREADING THE WORD Global Entrepreneurship Week – Being a Part of theGlobal Movement Global Entrepreneurship Week (GEW) is the world’s largestcelebration of innovators and job creators who launch start-upsthat bring ideas to life, drive economic growth and expand humanwelfare. During one week each November, GEW inspires people ISM is theeverywhere through local, national and global activities designed to national hosthelp them explore their potential as self-starters and innovators. ISM is the national host of GEW in Lithuania. It has become o f GEW inthe tradition for GEW Lithuania to involve the following groups:schools, universities, youth organisations, government institutions, Lithuaniaand business. The 4th GEW, 2011: ■■ Vilnius Mayor Artūras Zuokas and Ilja Laurs, the founder of GetJar, the world’s largest open mobile application store, expressed their support for promoting entrepreneurship in Lithuania ■■ 12 partners from governmental institutions, business and academia ■■ More than 2000 activities and events ■■ Over 13,000 people from schools, universities and business were involved or participated Sharing Knowledge ISM has achieved growing recognition among high school pupils and their teachers in Lithuania through the considerable number of educational programmes promoting social entrepreneurship and business education in general. The most recent example is ISM University The ISM for teachers and high school students organised free of charge. The event was organised for the second time in 2011 attracting more university than 1,000 participants to a series of lectures on leadership, creativity, management and economics. for teachers and high school The project is focused on the idea that entrepreneurship education students attracted more than should not be limited to teaching it as a single subject. Instead, it should 1000 participants be integrated into the whole curriculum. To unleash and foster the entrepreneurship spirit, high school teachers should be equipped with interactive, creative methods of teaching.
  19. 19. ENTREPRENEURSHIP: SPREADING THE WORD 19 Advocating Socially Responsible Entrepreneurship In 2011 ISM joined a new professional volunteer work project‘Who Needs It?!’ aimed at introducing business experiences into theclassroom. This will not only help pupils in choosing their professional The professionalcareer path but also inspire them to learn and be creative. volunteer It is expected that during the first 4 years of the project 95% of work project will involve 2,000schools will take part in it and 3,000 meetings with pupils will be held professionals from variousas planned. The professional volunteer work project will involve 2,000 businesses.professionals from various businesses. ISM advises and helps businessmen in the preparation of studymaterials, and also encourages its community to become volunteers andshare their experience. Thus almost 20 ISM employees will travel aroundLithuania and give lectures for school students in their subject areas. Other Social Projects: ■■ Joint initiative by Lithuanian Forum for the Disabled and ISM to boost the study possibilities for disabled people ■■ Participation in the Lithuanian Junior Achievement programme ‘Young Colleague’ ■■ Participation of employees and students in the traditional initiative (Let’s Do It) for tidying up the environment
  20. 20. 20 ENTREPRENEURSHIP: SPREADING THE WORD ISM actively cooperates with and supportsnumerous youth and not for profit organizations, ■■ A public lecture by Jonathan Robinsonsuch as Junior Achievement, Junior Chamber co-founder of The Hub (UK) on social entrepreneurship to encourage people to startInternational, AIESEC and many others, by social business. An open lecture was organisedimplementing common projects or simply by together with the British Council.sponsoring events (providing speakers, facilities ■■ Fionn Dobbin’s lecture about social businessetc.). and its creation with case practices. The lecturer As an outcome of successful partnership, ISM shared his experience establishing sociallystarted a larger project with AIESEC by opening responsible company “MAMMU”.AIESEC’s office on ISM premises and implementing ■■ A lecture with an economist Aušra Maldeikienėproject related to promoting socially responsible on the concept of social business.business and entrepreneurship. ■■ Ambassadors of social entrepreneurship shared their experience with students on an open 2010-2012 events’ cycle “Challenge: Social conference on the topic.Entrepreneurship” covered a series of publiclectures, a conference on Social Entrepreneurship ■■ The competition for students to develop Socialand competition for students to develop social Business plans.business plans: “In 10 years, if you are not a social entrepreneur, you are not in business,” the famous social entrepreneur Jonathan Robinson, a founder and director of The Hub (a multi-sited incubator for social innovation, which has already spread throughout the world) network, says.
  21. 21. uniVerSitY of management and economicSLithuania, ism@ism.lt, www.ism.lt

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