The document outlines a proposal for a poster campaign for a psychological thriller film about a young woman obsessed with her ex-girlfriend. It details the design and themes of three types of posters, aimed at attracting a target audience of late teens to those in their 30s, incorporating elements of romance and thriller. The marketing strategy includes social media promotion and traditional advertising to build audience anticipation before the film's release.

1. POSTERCAMPAIGNPROPOSAL
PROJECT TITLE
THE EX
FORMAT & SIZES
1x quad/quad Crown theatrical poster (landscape)
1x one sheet theatrical poster (portrait)
1x one sheet teaser poster (portrait)
PURPOSE
Entertain and educate fans on how threatening and dangerous exes can be
DESCRIPTION OF PRODUCT (GENRE & PLOT ELEMENTS FEATURED)
The genre of this film is a psychological thriller, elements of the plot will be blood, a person
rather than a paranormal entity causing harm and more messing with the mind than a killer
going on a killing spree. The plot of this film is basically a girl in her early 20s whose very
obsessed with her ex-girlfriend and won’t accept that they ended and wants some sort of
revenge/ closure or to rekindle.
OUTLINE OF STYLE
My finished theatrical poster will look be a dark smallish room with no windows or any light
source apart from the computer screen with a figure of a girl sat down surrounded by pictures of
this ex all over her walls with the title on her computer screen with the film4 logo in one of the
corners and the billblock along with actor names will be at the bottom. For my teaser poster I
would like the same thing minus the girl and computer but instead a wall full of pictures of said
ex while the main character is stood facing the wall clearly holding a knife behind her back and
the title in the nightmare font placed on the wall above the characters head. My quad poster will
be a close up of a ripped up picture of the main antag/character and her ex place on a desk with
fake blood leaking out sarting from the middle of the rip with the billblock placed underneath
the pictu
IMAGE LIST & BRIEF DESCRIPTION
The images I will use are a wall covered in pictures of a celebrity with a girl sat Infront of a
computer screen, this is because I want to make it obvious that this filmis about some sort of
ex/ stalkerwhile also making it look creepy. They will all be mid long shots apart from the poster
with the polaroid picture which will be a close up.
FONT LIST & BRIEF DESCRIPTION
The font styles I will be using will look like someone wrote the title in blood to hint that this film
will include gore and blood to intensify this stalker/ ex. The fonts: time stop, nightmare, zombies
reborn, stranger back in the night.
TARGET AUDIENCE (AGE, GENDER, LIFESTYLE, INTERESTS, SPENDING
POWER)

2. POSTERCAMPAIGNPROPOSAL
The audience is both male and females in their late teens to those in their 30s with an aim for a
15 certificate.
HOW THE POSTERS WILL APPEAL TO THE AUDIENCE
I will appeal to this specific audience by using a hint of romance to attract the female side of the
audience by showing the main character having an interest in another, and a hint of thriller by
using blood and dark surroundings but not too gory so the younger audience aren't put off.
DISTRIBUTION
Distribution is sharing something to a lot of people, posters fit this into film distribution as you
are sharing your merchandise/ advertisement to the public. The reason posters give away less
information is because they want to gain an audience before they release anything more as it
creates a buzz around friends and family trying to theorize the movie's plot and what will
happen, which guarantees sold tickets already.
MARKETING - HOW & WHERE THE POSTERS WILL BE ADVERTISED
I will advertise this product to reach the younger side of the audience by posting about it on
social medias such along with sponsoring celebrities that the targeted audiences like to promote
it on their socials and for the older audience simply putting posters on bus stops or getting it on
the bus, so they see it on their way to work.
POSITION IN THE MARKETPLACE
I feel as if the posters I researched do match my poster as they all have a dark colour scheme
with a mysterious figure covered in shadows in the center. My posters will fit into the current
marketplace as the marketing plan is very social media based so it's more apparent to the
targeted audience especially due to the pandemic which caused an increase in social media use.
RESOURCES
the resources I will need are photoshop for the editing software, a camera, several printed out
pictures of a girl, scissors, a knife, picture of the two characters hugging, fake blood, and for
models two girls
PERSONNEL
Graphic Designer: Rachel Farrar
Photographer: Rachel Farrar