1. A teenage girl is intensely playing the video game Valorant with her younger brother watching, but they lose and become frustrated. 2. A character named Neon crashes through their bedroom wall and offers them a drink called Vesi water that contains electrolytes to boost energy. 3. After drinking the Vesi water, the girl's eyes glow and her energy is instantly restored, allowing her and her brother to win their next Valorant game.

1. CLIENT NAME: COCO Ltd
PRODUCT NAME: VESI
NAME: RACHEL FARRAR
AUDIO/VISUAL: 30 SECONDS
VISUAL AUDIO
We start off in a teenager modern
styled bedroom with yoga mats and a
few dumbbells scattered around.
There is a young woman sat at her
laptop intensely playing the video game
Valorant with her younger 16-year-old
brother sat next to her intensely
watching.
1. The camera is placed as a POV shot of
where the laptop screen would be
capturing a still mid shot of the
WOMAN aggressively playing her game
looking tired and frustrated while the
BOY is eargerly watching her play trying
to encourage her. The woman proceeds
to cut him off rashly and goes back to
concentrating on the game. This shot
lasts for 3 seconds.
2. The camera cuts to a still close up of
just the woman playing as she starts to
break out into sweat as her eyes widen
staying completely focused on what’s
going on the game. This lasts for 2
seconds.
The camera cuts to a still shot close up
of the boy who is staring at the screen
looking just as stressed as the woman.
This shot lasts for 1 second.
The camera cuts to a mid shot of the
screen when it’s revealed that the
woman’s character got shot by the last
remaining enemy concluding, they lost
the game as the massive ‘Defeat’
appears on screen in time with the
sound effect. This shot lasts for 2
seconds.
SFX: video game sounds from the game
VALORANT playing at medium volume for 6
seconds, with intense typing and mouse
clicking.
BOY: c’mon you can do it! You’ve just got one
more and then you’ve won the game.
WOMAN: shh you’re distracting me!
SFX: clicking gets more intense, a lot of
shooting from game for 3 seconds then the
sound of a character getting shot comes out
suddenly for a second the defeat sound that
happens in Valorant comes in after the second
for 2 seconds.

2. 3. The camera quickly pans back around
to a mid shot of the boy and woman sat
at the laptop in time with them yelling
frustratedly. The woman’s hands
immediately go up to grab her head in
disappointment and annoyance as she
sees the defeat displayed across the
screen. At the same time the boy falls
his head into his hands aggressively
proceeding to rub his fingers into his
forehead trying to calm himself down.
This lasts for 1 and a half seconds.
4. Still in a still mid shot, the woman’s
hands fall down her face as she leans
back into her chair makes an annoyed
face. After sighing she sits up a bit
irritated and tired then speaks to BOY
while still looking at the laptop. This
lasts for 1 second.
5. The woman proceeds to slam her
laptop closed. But just before she does
this the boy jolts up from sulking in his
hands looking at the woman puzzled.
This lasts less than a second.
6. As soon as the laptop shuts close, the
camera cuts to an over shoulder shot
over the woman focusing on the boy
who is speaking to the woman looking
discouraged and sounding desperate.
This lasts for 2 seconds.
7. The woman slowly looks over to the
boy after he finishes speaking looking
tired and finished. As she does this the
camera cuts to an over shoulder shot of
the boy while the camera is focusing
her this time. She sounds sombre and
discouraged as she responds to the
boy. This lasts for 2 seconds.
8. They both pause for a second in
awkward silence looking completely
defeated. As the camera cuts to a mid
shot to the side of them on the
Woman’s side so we can still see both
of their reactions and bodies. Until we
hear the first crumble of the wall
breaking. When the first crumble
comes into cue the woman raises her
eyebrows in confusion and finally fully
sits up in her chair. The boy turns over
to face the wall behind them out of
concern while the woman does this.
Then when she proceeds to spin
around on her chair to look at the wall
WOMAN AND BOY: NOOOOOOOOO!
WOMAN: I’m done, I don’t have the energy to
play anymore.
SFX: laptop slams lasting one 1 second.
BOY: what? But you don’t have that long left to
rank up like you wanted!
WOMAN: I’m aware but unless there’s some
way, I can regain my energy there’s no way I’m
going to get any better.
SFX: quiet crumble of wall breaking, which lasts
for less than a second.

3. the camera transitions to the next shot
with a tracking shot following her chair.
This shot lasts 2 seconds.
9. As the camera lands on the wall behind
them it stays still on a long shot
focusing on the wall cracking until a
blue light shines through the cracks and
completely smashes down leaving puffs
of smoke which shows a shadow
walking towards the camera. When the
dusts disappear, NEON comes into
focusing coughing and using her hand
to waft away the dust from her so she
can speak. This segment lasts for 3
seconds.
10. The camera immediately pans back to a
mid shot of the boy and woman who
look frightened and confused frozen
with their jaws wide open until the boy
speaks which is then cut off by the
woman interrupting him after shaking
her head in disbelief. This lasts for 1
second.
11. The camera pans back over to a mid
shot of Neon. She smirks as she proudly
fist bumps her collar bone and brings
out the product, vesi water, from
behind her back as she’s speaking. This
lasts for one second.
12. The camera pans back round to a long
shot of the woman and boy, who now
look more confused than ever as the
woman points to the water sounding
concerned and looking at Neon as if
she’s mental. Neon smiles walking into
shot, as she confidently answers the
woman sounding proud, over to the
boy and woman and when she reaches
them the camera cuts to a mid shot
starting from the top of her head to her
torso when she hands the water over
to the girl. When she does this she
blurs out into the back so the camera
focuses on the water bottle. This lasts
for 2 seconds.
13. The camera cuts to a mid shot of the
girl who looks a bit fearful of the water
but grabs it from Neon either way. She
hesitantly drinks from the water. This
lasts for 2 seconds.
SFX: crashes from wall which lasts for 2
seconds.
NEON: (cough) phew! Heard someone needed
an energy boost?
BOY: what the…
WOMAN: Neon?!
NEON: that’s right! And I have a solution to
your problem….
WOMAN: that’s just water. How is that
supposed to help me regain energy fast?
NEON: oh no this isn’t just any regular water.
This is vesi water, it contains electrolytes which
enhances your exercise performance and help
with containing a healthy body! I use it myself
to regain stamina and speed after using up all
my runs. Try it for yourself!
SFX: water glug in form of drinking which lasts
for 1 second.

4. 14. The second the woman finishes
drinking from the water the camera
zooms into an extreme close up of the
woman’s eyes to reveal her eyes are
glowing, hair is flying up (like it gets
when you rub your hair against a
balloon), and yellow and blue bolts are
running through her similar to Neon
when she gets her ultimate. This lasts
for a second.
15. The camera immediately zooms out to
reveal the woman is smirking and
completely energised as a fast-paced
montage of her opening back up her
laptop and running back up the game
and playing it with ease and
concentration. During the montage we
keep cutting back from her to snippets
of the game play. This montage lasts for
5 seconds.
16. The camera cuts to a mid shot of the
screen which reveals the word ‘victory’
concluding they won. The camera cuts
back to an ecstatic boy and woman
who eagerly gleam at each other with
big smiles.
17. The camera cuts to a stand behind the
now blured out and long shotted boy
and woman to reveal a still close up
shot of vesi water with the title above it
stating ‘vesi’ in a yellow swerve font
with the tagline underneath the bottle
and additional information containing
warnings and crediting cast and crew.
This last for the remaining few seconds
until the water droplet comes in and
ends the ad. In the distance, as soon as
the water droplet hits, you can see the
boy and woman high five on beat.
SFX: Lightning crashing zaps in for 1 second
NEON’s famous voice line ‘hoy I’m pissed’ plays
over for the first 2 seconds as sounds of bolts
sizzling for the next 6 seconds.
MUSIC: a snippet from royalty free music,
Electronic Rock (king around here) by AlexGrohl
plays for the rest duration left of the advert
right after the famous ‘hoy I’m pissed’ starting
from 15 seconds into the song.
WOMAN AND BOY: YES!
MUSIC: gets a lot softer and quieter
VO: Vesi. Water purity.
SFX: water droplet which ends the advert.