Barroso & Sons LLC is proposing a new hibiscus flower wine called "Vino Flor de Jamaica" or "Señorita Maria" to tap into the growing Hispanic wine market in the US. The wine is made from hibiscus flowers grown organically in Mexico and contains 12.5% alcohol. It has a sweet flavor profile that will appeal to Hispanic consumers, especially females, who prefer sweet wines. By launching "Señorita Maria", Barroso & Sons aims to be one of the first companies to target the Hispanic female wine drinker in the US liquor market as Hispanics make up a larger portion of the US population and consume more wine each year.