1. 2013 Rate Card No. 5
Effective 1/1/2014
MEDIA KIT
The only national food
magazine published in
Spanish for the
US Hispanic market.
2. Reader Demographics*
Female
94%
Median age
49
Median household income $52K
Home owners
74%
Married
68%
Persons per household
4.25
Latinos average food spending
represents a greater share of total
household expenditures than any
other demographic.
Latinos: 15.3% vs Whites: 12.5%**
*2013 Ene Publishing Group annual magazine readership survey
**U.S. Bureau of Labor Statistics, “Hispanic or Latino Origin:
Shares of Average Annual Expenditures and Sources of Income.”
Purchasing Power!
Hispanic buying power increased by almost 500% between 1990 and 2008.
1200
1000
$1
TRILLION
800
600
$653
BILLION
$778
BILLION
$
504
BILLION
400
200
$222
BILLION
0
1990
2000
68% of Hispanic readers spend over
$150 at the grocery store on
a weekly basis.
85% of Hispanic readers prefer ads
in Spanish.
Sources: US Census Bureau, Statistics Canada,
Selig Center for Economic Growth, University
of Georgia, CANSIM, United Publishers’,
independent distributor survey.
2003
2005
2008
3. Reader Profile*
Primary shopper of
the household.
76%
More likely to buy brand
name food products.
72%
Value cooking as very
important in their
family environment.
78%
Readers who collect
the magazine.
98%
Average recipes used
from each magazine.
14
*2013 Ene Publishing Group annual magazine readership survey
HISPANIC DISTRIBUTION BREAKDOWN
Supermarket,
convenience store,
bodega 68.3%
Drug Store 19.1%
Mass Marketing 10.3%
Other 1.3%
Airport 0.1%
Cocina al Día: 40,000 copies
monthly average circulation.
Geographical Breakdown of Average
Single Copy Distribution
(July-December 2012)
Region
Puerto Rico
Greater Miami
Central Florida
Greater New York
Chicago
Houston
California
Other
Distribution
9,500
7,300
3,200
6,000
2,900
4,200
4,100
2,800
Share
23.75%
18.25%
8%
15%
7.25%
10.5%
10.25%
7%
4. Editorial Profile
Cocina al Día is designed to reach and
stay in the consumer’s kitchen. With
a magnificent selection of recipes
every month, Cocina al Día offers
exquisite, traditional, modern,
regional and international recipes.
Cocina al Día covers all food groups
including meat, pork, fish, poultry,
fruits and vegetables and desserts,
with a Hispanic touch!
A unique quality of Cocina al Día’s
format, is our cover feature. Each
month, Cocina al Día takes its
readers into the kitchen of a
celebrity who shares their
favorite recipes and personal
cooking secrets.
Cocina al Día recipes are
delicious and accessible to any
budget, with easy-to-follow
instructions and useful tips to help
the consumer make every kitchen
experience a fun and memorable
occasion.
Our 5 Core Editorial Themes
Ⅲ Food Recipes
Ⅲ Cooking Tips
Ⅲ Eating Healthy
Ⅲ Nutrition and Beauty
Ⅲ Wine and Foods
5. Advertising Rates
Covers
Dimensions
4-Color
1X
3X
6X
12 X
Inside Front Cover 3,600 3,000 2,650 2,400
Back Cover
4,000 3,350 3,100 2,950
Two-Page Spread
4-Color
Full Page
10 3/4” x 8 3/8”
Live Area:
9 3/4" x 7 3/4"
Bleed:
Inside Pages
Trim Size:
11" x 8 5/8"
1X
3X
6X
12 X
3,000 2,500 2,300 2,200
Full Page
Trim Size:
5 3/8” x 8 3/8”
Two-Page Spread 4,050 3,400 3,100 2,950
Center Fold
4,500 3,750 3,450 3,250
Live Area:
4 3/4" x 7 3/4"
Bleed:
5 5/8" x 8 5/8"
We reach Hispanic shoppers where they shop.
Publisher
Willie Blanco
Cocina al Día
2105 NW 102nd Avenue
Miami, FL 33172
305-381-0076
786-281-9155
wblanco@cocinaaldia.com
Authorized sales agent
Juan Alduncin
Off: 786-220-4688
Cell: 786-302-1195
juan@panamericanmedia.com
William Fernández
787-717-2556
787-946-2556
wfmmedia@gmail.com
6. Editorial Calendar
January: Healthy resolutions. Low calorie
diet recipes.
February: Valentine’s Day Celebration
of Chocolate, in our dessert section.
March: Modern conveniences join
traditional Spanish dishes. Easter
dinner and dessert recipes.
April: Cheese dishes from Spain and
Latin America.
May: Recipes for Mother’s Day and
Cinco de Mayo.
June: Light and refreshing recipes,
celebrating Summer.
July: Ice Cream Month celebration and
outdoor cooking.
August: Special seafood section and
cold Summer soups.
September: Easy chicken dishes and
healthy lunch snacks.
October: Halloween treats. Ham and
Seafood Month.
November: Thanksgiving menus with
traditional and ethnic dishes to celebrate
the holidays.
December: Christmas special, featuring
holiday dishes from Mexico, Central
America, Colombia, Cuba and Puerto Rico.
Deadlines
IssuE
ClosIng
on sAlE
Vol. 5 No. 1
11/18/2013
Vol. 5 No. 2 12/20/2013
Vol. 5 No. 3
1/17/2014
Vol. 5 No. 4
2/14/2014
Vol. 5 No. 5
3/21/2014
Vol. 5 No. 6
4/18/2014
Vol. 5 No. 7
5/23/2014
Vol. 5 No. 8
6/20/2014
Vol. 5 No. 9
7/18/2014
Vol. 5 No. 10 8/22/2014
Vol. 5 No. 11
9/19/2014
Vol. 5 No. 12 10/24/2014
12/27/2013
1/31/2014
2/28/2014
3/28/2014
4/25/2014
5/30/2014
6/28/2014
7/25/2014
8/29/2014
9/27/2014
10/24/2014
11/28/2014
Cocina al Día
2105 NW 102nd Avenue
Miami, FL 33172
305-381-0076
786-281-9155
