The document discusses strategies for promoting wine tourism in undiscovered regions through social media and other marketing techniques. It provides tips for using platforms like Twitter, Facebook, Pinterest and hashtags to engage international audiences and build awareness of destinations beyond well-known regions. Specific examples are given of how the Okanagan Valley in Canada and Baja California in Mexico leveraged these methods to increase tourism by focusing on their unique qualities and partnering with local governments and media.
Undiscovered to Discovered: Lessons your wine region can learn from Okanagan ...BrixChick Liza
North America is so much more than just the United States. The regions of Oakangan and Baja in Canada and Mexico respectively are doing amazing things to spur tourism. Thea Dwelle and Liza Swift were priveleged to visit and learn from them. They presented these finding in Zagreb, Croatia at the Internationa WIne and Tourism Conference. They are available to present again. Their motto is "Have clicker. WIll travel"
2017 Oregon Wine Symposium | Social Plus: Bringing your Brand to Life in the ...Oregon Wine Board
Jeremy Schubert from Lunabean Media will help attendees discover their brand story and how to effectively own the personality and tone of their digital content, assessing websites, Facebook, listing sites, and travel and review sites. Learn how to monitor your brand using free and low-cost tools and manage your digital communications. Attendees will be guided in a digital brand assessment to help identify opportunities to boost their digital presence. Learn Discover best practices for managing customer reviews and walk away with an actionable guide to help monitor and boost your digital presence.
Undiscovered to Discovered: Lessons your wine region can learn from Okanagan ...BrixChick Liza
North America is so much more than just the United States. The regions of Oakangan and Baja in Canada and Mexico respectively are doing amazing things to spur tourism. Thea Dwelle and Liza Swift were priveleged to visit and learn from them. They presented these finding in Zagreb, Croatia at the Internationa WIne and Tourism Conference. They are available to present again. Their motto is "Have clicker. WIll travel"
2017 Oregon Wine Symposium | Social Plus: Bringing your Brand to Life in the ...Oregon Wine Board
Jeremy Schubert from Lunabean Media will help attendees discover their brand story and how to effectively own the personality and tone of their digital content, assessing websites, Facebook, listing sites, and travel and review sites. Learn how to monitor your brand using free and low-cost tools and manage your digital communications. Attendees will be guided in a digital brand assessment to help identify opportunities to boost their digital presence. Learn Discover best practices for managing customer reviews and walk away with an actionable guide to help monitor and boost your digital presence.
Bullseye! Developing Your Brand Identity and Targeted Distribution Strategy Oregon Wine Board
Standing out in the market is a critical key to success. Attendees will learn ways to define and differentiate their brand in the competitive fine wine marketplace. Use your brand as a guide to identify your target audience, which markets to pursue and which accounts align best. Walk away with a better understanding of your own unique voice and assets, and how these play into identifying your target demographic and how to best reach them.
Social Media Marketing in the American and French Wine Industry in 2011pierrickbouquet
In December 2011, ABLE ran an exclusive survey on Social Media in the US and French wine industries. This survey analyzes the impact of social media marketing on the world of wine, as well as to compare how two key players (France and the United States) are embracing new technology.
Type-A New York City Bootcamp Brand OpportunitiesType-A Parent
Type-A Parent's New York City Bootcamp (focus: brand-blogger relations) provides the opportunity to engage, connect and build fierce buzz with new media content creators. Type-A Parent, founded in 2007, hosts the world’s top conferences for moms and dads who blog and started the first network for parent bloggers.
Here are three reasons your brand or client needs to be at our New York City Bootcamp:
1 - You’ll network with the world’s most influential mom and dad bloggers.
2 - You’ll generate major buzz for your brand or client! Last year’s bootcamps generated 63.8 million impressions to reach 3.1 million people on Twitter, and influencers attending shared 2,100 images on Instagram, for example.
3 - You’ll experience high-level, intimate networking, learn how to improve your blogger outreach skills, build long term relationships and forge valuable business deals with some of the nation’s most active word of mouth marketers.
We have a very limited number of sponsorship spots available for our bootcamp.
International Sherry Week 2014 Post Campaign Report Chelsea Anthon
7 days, 2000+ events, in 22 Countries, with 100,000+ people connected worldwide in celebration of Spain’s unique Sherry Wines. Participants reported sales growth of up to 3 times, media coverage spreading from Russia to the Americas to Australia.This digitally led campaign targeted global “Jerez” professionals and aficionados, providing them with the tools and innovation to create their own promotional events to showcase Sherry Wines to their customers. Driven primarily through social media, the results were staggering with a reported 2.1 million Twitter reach during the peak of the campaign.
Expectations about oenotourism from 88 professionals of wine and tourism trad...Rogerio Ruschel
A survey with readers and friends of the blog In Vino Viajas (http://invinoviajas.blogspot.com.br ) made especially to the International Wine Tourism Congress- Europe, 2 - 4 July, 2015 - Viana do Castelo, Portugal – Prepared and presented by Rogerio R. Ruschel, Editor - São Paulo, Brazil
The deck from the Marketing Wine To Women webinar sponsored by Napa Technology. Panelists included Jayne Portnoy, Vice President Marketing and Brand Strategy; Deborah Brenner, author and Founder, Women of the Vine and creator of MORE magazine's wine club for women; Marian Jansen op de Haar, wine industry consultant for Vines57 and wine curator for MORE magazine's wine club; and Carin Oliver, Chief Innovation Officer, Angelsmith.
Napa Technology and other wine industry experts provide an incredible look at millennial attributes, their relationship with wine and how valuable they are to your restaurant's profitability.
Bullseye! Developing Your Brand Identity and Targeted Distribution Strategy Oregon Wine Board
Standing out in the market is a critical key to success. Attendees will learn ways to define and differentiate their brand in the competitive fine wine marketplace. Use your brand as a guide to identify your target audience, which markets to pursue and which accounts align best. Walk away with a better understanding of your own unique voice and assets, and how these play into identifying your target demographic and how to best reach them.
Social Media Marketing in the American and French Wine Industry in 2011pierrickbouquet
In December 2011, ABLE ran an exclusive survey on Social Media in the US and French wine industries. This survey analyzes the impact of social media marketing on the world of wine, as well as to compare how two key players (France and the United States) are embracing new technology.
Type-A New York City Bootcamp Brand OpportunitiesType-A Parent
Type-A Parent's New York City Bootcamp (focus: brand-blogger relations) provides the opportunity to engage, connect and build fierce buzz with new media content creators. Type-A Parent, founded in 2007, hosts the world’s top conferences for moms and dads who blog and started the first network for parent bloggers.
Here are three reasons your brand or client needs to be at our New York City Bootcamp:
1 - You’ll network with the world’s most influential mom and dad bloggers.
2 - You’ll generate major buzz for your brand or client! Last year’s bootcamps generated 63.8 million impressions to reach 3.1 million people on Twitter, and influencers attending shared 2,100 images on Instagram, for example.
3 - You’ll experience high-level, intimate networking, learn how to improve your blogger outreach skills, build long term relationships and forge valuable business deals with some of the nation’s most active word of mouth marketers.
We have a very limited number of sponsorship spots available for our bootcamp.
International Sherry Week 2014 Post Campaign Report Chelsea Anthon
7 days, 2000+ events, in 22 Countries, with 100,000+ people connected worldwide in celebration of Spain’s unique Sherry Wines. Participants reported sales growth of up to 3 times, media coverage spreading from Russia to the Americas to Australia.This digitally led campaign targeted global “Jerez” professionals and aficionados, providing them with the tools and innovation to create their own promotional events to showcase Sherry Wines to their customers. Driven primarily through social media, the results were staggering with a reported 2.1 million Twitter reach during the peak of the campaign.
Expectations about oenotourism from 88 professionals of wine and tourism trad...Rogerio Ruschel
A survey with readers and friends of the blog In Vino Viajas (http://invinoviajas.blogspot.com.br ) made especially to the International Wine Tourism Congress- Europe, 2 - 4 July, 2015 - Viana do Castelo, Portugal – Prepared and presented by Rogerio R. Ruschel, Editor - São Paulo, Brazil
The deck from the Marketing Wine To Women webinar sponsored by Napa Technology. Panelists included Jayne Portnoy, Vice President Marketing and Brand Strategy; Deborah Brenner, author and Founder, Women of the Vine and creator of MORE magazine's wine club for women; Marian Jansen op de Haar, wine industry consultant for Vines57 and wine curator for MORE magazine's wine club; and Carin Oliver, Chief Innovation Officer, Angelsmith.
Napa Technology and other wine industry experts provide an incredible look at millennial attributes, their relationship with wine and how valuable they are to your restaurant's profitability.
Testing Long Memory in Stock Market Return and Volatility during Global Finan...Amir Kheirollah
This paper aims to study the long memory behaviour of major equity markets globally with respect to long persistence characteristics of return and volatility during global financial crisis. For returns, the fractal dimension of these equity markets is estimated by employing the Levy stable distribution’s alpha and its special relationship to Hurst exponent. However, different estimation methods were undertaken to approximate the fractional parameter, d, in ARFIMA(p,d,q) model. With respect to volatility, the study is more extensive and considers the GARCH(p,q) for volatility persistence and EGARCH(p,q) for asymmetry and persistence in contrast with the fractionally integrated counterpart of GARCH model, FIGARCH(p,d,q) with two approaches of BBM and Chung. Similarly, the fractional component of major equity markets were tested using HYGARCH(p,d,q), and to also examine the stationarity condition of FIGARCHs. The behaviour of the markets in relation to efficient market hypothesis (EMH) is also highlighted in this study. The results from the empirical investigation confirmed the long memory in global financial markets’ return, while the results for volatility achieved in this study remained indeed controversial. Although traditional models GARCH and EGARCH approved the persistence in volatility, the fractional models fail to fulfil basic conditions. Similarities observed along the study between both markets, with regard to EMH.
Social Media Marketing for the Wine Industry - Silicon Valley Business JournalEarthsite
The wine industry has been one of the slowest industries to adopt internet-based technologies. There is a big opportunity for wine brands to engage directly with those who drink the wine. Relationships sell wine!
Social Media Marketing for the Wine Industry by @JoeySheppEarthsite
The wine industry has been one of the slowest industries to adopt internet-based technologies. There is a big opportunity for wine brands to engage directly with those who drink the wine. Relationships sell wine!
This was a presentation created for a Strategic Brand Management module. The brief was to audit a brand, the brand which was chosen was the whiskey Johnnie Walker
International Sherry Week - 5 year Case Study by Chelsea Consulting & Co.Chelsea Anthon
Founded by digital marketer Chelsea Anthon, #SherryWeek has become one of the most anticipated annual food & wine events with celebrations taking place in more than 30 countries. Chelsea shares how she mobilised a global community leveraging digital platforms resulting in increased sales, trending twitter topics & almost 10,000 Sherry themed events in just 5 years.
City Council Calaveras Visitors Bureau presentation 2/2015Lisa Boulton
This presentation shows how TOT funding from Calaveras County and the City of Angels Camp was budgeted by the Calaveras Visitors Bureau for the 2014-2015 fiscal year. ROI was shown for some marketing initiatives that were completed before the end of the fiscal year.
Discover the wonders of the Wenatchee River with a variety of river tours in Monitor, WA. Whether you're seeking thrilling whitewater rafting, peaceful kayaking, family-friendly float trips, or scenic sunset cruises, there's something for everyone. Enjoy fishing, wildlife spotting, bird watching, and more in this beautiful natural setting, perfect for outdoor enthusiasts and families alike.
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London Country Tours, the foremost travel partner offers customized Stonehenge tours from London coming with private tour guides and direct access to the inner circles. Visit: https://www.londoncountrytours.co.uk/tour/tours-to-stonehenge-oxford/
The Power of a Glamping Go-To-Market Accelerator Plan.pptxRezStream
Unlock the secrets to success with our comprehensive 8-Step Glamping Accelerator Go-To-Market Plan! Watch our FREE webinar, where you'll receive expert guidance and invaluable insights on every aspect of launching and growing your glamping business.
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In this presentation, we delve into the captivating realm of Antarctica, Earth's southernmost continent. This icy wilderness stands as a testament to extremes, with record-breaking cold temperatures and vast expanses of pristine ice. Antarctica's landscape is dominated by towering glaciers, colossal icebergs, and expansive ice shelves. Yet, amidst this frozen expanse, a rich tapestry of unique wildlife thrives, including penguins, seals, and seabirds, all finely attuned to survive in this harsh environment. Beyond its natural wonders, Antarctica also serves as a vital hub for scientific exploration, providing invaluable insights into climate change and the Earth's history
Discover Palmer, Puerto Rico, through an immersive cultural tour that unveils its rich history and vibrant traditions. Experience lively festivals, savor authentic cuisine, and explore local markets. Visit historical landmarks, museums, and stunning colonial architecture. Engage with friendly locals, enjoy live music, and hike scenic nature trails, all while participating in cultural workshops and discovering unique artisan crafts.
How To Change Name On Volaris Ticket.pdfnamechange763
How to change name on Volaris ticket? This is one of the most common questions asked by travelers flying with Volaris Airlines. The mentioned details can help you with your name rectification on the airline ticket. If you are still facing difficulties call the consolidation desk at +1-800-865-1848.
During the coldest months, Italy transforms into a winter wonderland, providing visitors with a very unique experience. From the Settimana Bianca ski event to the lively Carnevale celebrations, Italy's winter festivities provide something for everyone. Enjoy hot cocoa, eat hearty comfort foods, and buy during winter deals. Explore the country's rich cultural past by participating in Settimana Bianca, and Carnevale, sipping hot chocolate, shopping during winter deals, and indulging in winter comfort foods. Visit our website https://timeforsicily.com/ for more information.
Its running cost is among the diverse vital aspects you must consider before buying an electric scooter. Calculate the cost of getting e-scooter charge for your regular usage to calculate its economic efficiency, similar to people who investigate the mileage of petrol or diesel-driven scooters.
4 DAYS MASAI MARA WILDEBEEST MIGRATION SAFARI TOUR PACKAGE KENYABush Troop Safari
Join our 4-day Masai Mara Wildebeest Migration Safari in Kenya. Witness the incredible wildebeest migration, enjoy exciting game drives, and stay in comfortable lodges. Get up close and personal with one of nature's most amazing exhibits! Book Your Safari Today at - https://bushtroop-safaris.com/
How To Talk To a Live Person at American Airlinesflyn goo
This page by FlynGoo can become your ultimate guide to connecting with a live person at American Airlines. Have you ever felt lost in the automated maze of customer service menus? FlynGoo is here to rescue you from endless phone trees and automated responses. With just a click or a call to a specific number, we ensure you get the human touch you deserve. No more frustration, no more waiting on hold - we simplify the process, making your travel experience smoother and more enjoyable.
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3. Behind the curtain: more than meets
the eye
• There is so much more to wine tourism than the well
known grape producing regions, such as Napa and
Sonoma. There is an entire culture of wine and food
that is a large economic part of the region.
• Outside of those primary tourism destinations, and
perhaps some of the regions made famous by
Hollywood, what do you know of the international
wine tourism destinations of Okanagan Valley or Baja
California?
• There is more to wine tourism than Napa, Bordeaux,
and Australia!
4. Exposing your region
• One of the primary challenges in attracting wine tourists is
making sure that your destination is known as a wine
destination beyond your local tourism audience.
• Creating a brand identity for an international tourism
audience is paramount to success. This is true for any wine
region that wishes to enhance their wine tourism audience.
• How do you reach them?
• Partner with your government, leverage social media, be
smart with PR and make it easy for tourists to find you
• We will explore how both Canada and Mexico are bringing
visitors to their regions
5. Learning how to use social media to
engage a global audience
• Social media has been evolving, particularly over the
last 5 years. The top social media platforms are
powerful tools to help you engage with wine tourists.
• Facebook, Twitter, Pinterest and You Tube are great
ways to structure your message and hone the art of the
soft sell.
• Engage people one on one, or in large groups to create
brand awareness for wines, regions, or a countries
virtually.
• Allows a consumer to Search, Connect, Engage and
spurs sales conversion
6. Twitter is one of the fastest growing channels in the social media domain. Businesses
from mom and pop shops to world wide brands like Nike utilize twitter to embrace and
enhance their brand image.
Twitter is about building relationships. If you embark on a twitter adventure, be sure
that you are able to engage with your followers in a meaningful way. What does this
mean? This means you will need to spend a dedicated amount of time reacting and
interacting with your followers. Companies and personalities that are successful on
twitter actively engage the consumer and begin conversations. Host a Q&A with a
winemaker. Host a discussion about the region you offer tours in.
Whether you’re a business or an individual, Twitter offers a wealth of ways to expose
your region to an international audience. Below are some examples of how we engaged
with Baja and Okanagan through social media!
9. Build Community on Social Media:
Engage
Notice that engagement moved from Twitter to Facebook
10. Build Community on Social Media: The Hashtag
• A hashtag (#hashtag) is a searchable conversation string on
twitter. The use of hashtags in the wine industry has
exploded in the past 5 years.
– Some great examples of hashtags are:
– #bcwinechat
– #varietaldays
• Varietal days are also useful for associations that wish to
promote their region, such as #chardonnayday, which
focused on a specific varietal. You can opt to provide media
samples, group tastings, and other sponsored events but
you can also encourage the wider wine drinking public to
just grab a bottle of wine and tweet along.
• Events are planned to coincide with the varietal themes,
and wine drinkers around the world can meet each other
(virtually) and discuss the wine they are drinking.
12. Varietal Days
Inform people who are interested in the
varietal but not familiar with your region
#Champagneday
#cabernetday
#pinotsmackdown
#grenacheday
#tempranilloday
(#tempranilo)
• #chardonnayday
• #malbecday
•
•
•
•
•
13. Build Community on Pinterest
.
Pin, Pinboard,
Pinning
Pin it! Button
Pinner (Joy
Cho has over
11 million
followers)
14. Build Community on Pinterest
.
Pin, Pinboard,
Pinning
Pin it! Button
Pinner (Joy
Cho has over
11 million
followers)
15. Build Community on Pinterest
.
Pin, Pinboard,
Pinning
Pin it! Button
Pinner (Joy
Cho has over
11 million
followers)
http://unbounce.com/social-media/pinteresting-20-stats/
16. Be Consistent
Consistent branding is essential. Your message should be clear, across all social media platforms as
well as your traditional marketing materials.
Think of international brands such as Nike and Coke. Even though they have progressed through the
years, the brand images and core messages are still the same.
Coke is it. Just do it. These messages have been consistent through the years giving these brands a
core identity that is internationally recognizable today.
By building your brand, selling more tours or wine, you will increase your customer base long term.
As wine is a long tail business, building a lo9yal customer today will be a long term relationship
tomorrow.
Using these new media tools can help you do this indirectly, by building loyal followers who are
interested in your brand. Blogging, social media platforms, and social networks help you outsource
your PR and marketing to a database of bloggers who can and will build your brand by word of
mouth. For free.
17. Engaging the press corps
•
•
•
•
Before 2012, few people from the US had heard of the
Okanagan. But, waging a 2 year campaign to bring 300
bloggers, media reps and wine industry professionals to the
region for the Annual Wine Bloggers Conference has paid off!
This year, the annual conference will take place in the
region’s heart of Penticton.
It’s important to expose your region to international
travelers. Just because tourist are not yet in your area,
doesn’t mean they will not venture to the area in the future.
By developing this message early and often, you can place
your region and your winery at the forefront of their travel
minds.
While BC wine is rare outside of the immediate location, the
clever use of marking has made it a clear and logical
destination in my travel mind. Why not pop over from
Vancouver for the weekend?
Kelowna is featured in the March Issue of United Airlines
magazine, which is great placement to capture impressions
of known travelers
18. The Power of PR in Print
• Sunset Magazine, the magazine of western living has over 1
million subscribers.
• Covering BC, and 13 western states in the US, they recently
covered the Okanagan Wine Trail, exposing Canada’s Grape Lakes.
• By building on the successful west coast tourism to BC and Seattle,
sunset highlighted the area’s proximity to Kelowna, highlighting
local winery attractions.
19. The Power of PR
• Sec. Juan Tintos Funcke, Secretary of Tourism of Baja California, worked
with Allison + Partners to drive change from dangerous locale to attractive
destination:
– Started with press and news
– Also on wine and food to attract culinary tourists, who on the average when
travelling internationally spend 4 times the regular tourist
– Brought Anthony Bourdain to film an episode of “No Reservations”
– Articles in Saveur, Food + Wine, Wine Enthusiast followed and built on efforts
expanding the campaign’s reach
• Created Tourist Promotion Trust to get movies like “Titanic”
• He says, “"But we think the perception and the image with major events
like having famous people come to Baja and letting them talk about Baja
has really helped us.“
•
Focused Mainstream media home runs engage many tourists and despite decrease
in Mexico’s tourism, Baja’s actually increased and 2012 was “best season in five
years”
• He also co-founded Mexico Tourism Promotion Council
20. Mexico Tourism Promotion Council
• Single site
• Research
• Get Promotion
information
• Book travel
• Connect with Social
Media
23. Bringing the People to you
• Capitalize on your local tourism and local attractions
• Most wine tourism is incidental to other business in
the local region. For example, here in the US.
Approximately 90% of wine tourism is directly related
to visiting family & friends. Additional wine tourism is
an adjunct to business travel.
• By tying wine tourism in to local attractions, you can
capitalize on a large user base already in your area.
• In the Okanagan, the lake is a popular destination for
summer water sports. Lakeside wineries are an easy
and obvious add on destination to these visitors.
24. Celebrating your uniqueness
• What makes you different? Why should a
tourist visit your establishment, and not the
one down the street?
25. What makes you special, Okanagan?
•
•
•
•
•
5 hours from Vancouver
6 hours from Seattle
1 hour flight from both
gateways
Multiple micro climates
Regional focus on varietals
Lake Okanagan is the largest body of water in the Okanagan Valley. A year round
destination for summer sports, and winter skiing, the region was first make famous
by the local orchards.
• Today, the Okanagan Valley is British Columbia's oldest grape-growing
region. Distinct microclimates occur throughout the Valley, from the hot, sandy,
desert soils in the southern valley to the cooler vineyard sites in the north, with
their deep topsoil and clay.
• Wine vary broadly throughout the valleys. In the north, aromatic whites are the
stars. In the south and on the Naramata Bench, Bordeaux style reds are in fashion.
• The BC Wine Institute attracts wine professionals from all over the world, creating a
multi-national and diverse culture.
•
26. What makes you special, Baja?
•Baja’s wine country produces 90 percent of
Mexico’s wine
•Winery Counts (2011)
48 Wineries Guadalupe Valley
5 Ensenada City
8 Old Wine Route (South of Ensenada)
2 Ojos Negros Valley (East of Ensenada)
4 Tecate, so 67 Total
•Wine was outlawed in Mexico from the 1500’s
to 1888
• The Valle de Guadalupe is a semi-arid region
embraced by a dramatic mountain range and
soft marine breezes. This unique microclimate
serves to protect the organic grapes and cool
the vines at nightfall
•Blends are very popular in Baja wineries
•Beyond wines, the region also produces
fantastic cheeses and olive
27. What makes you special: Baja?
•
•
•
•
•
•
•
Rich culinary history
Culture of hospitality
Delicious wine
Mexico made significant investments over the last
10 years and particularly in 2010 – 2012 to spur
tourism
Among them was to develop 10 Gastronomy Trails
Baja earned the top spot (above tequila)
Baja California’s wine history stretches
back to the 1700s with the planting of the
first vineyards, and today the region
produces about two million cases annually
and has won international awards. In
2000, Secture, Baja California
government’s tourism department,
created Baja’s now famous wine route,
which connects Tecate to Ensenada
through the seven wine-producing valleys,
Guadalupe, Santo Tomás, Ojos Negros, Las
Palmas, San Antonio de las Minas, San
Vicente and La Grulla.
28. Case Study: Okanagan Valley, BC
- Canada
• Over 25 wineries are located in Kelowna with well over 200 wineries in the
whole Okanagan Valley region.
• The Okanagan Valley is British Columbia’s largest and oldest wine
region. The commercial wine industry died out during prohibition,
but was revived in the 1930s.
– It was not until the 1970s that wine in the Okanagan became center stage.
• It is second only in size to the Niagara region in Ontario.
• Variety is the spice of life! Merlot, Syrah, Cab Franc, Riesling,
Gewürztraminer!
• The southern end of the region is the northern top of the Sonoran
Desert, giving it a common soil type to Eastern Washington
• The first commercial vineyard was established by the Osoyoos
Indian Band, making it the only winery owned by First Nation
peoples!
29. Case Study – Baja California, Mexico
•
•
•
Investments and innovations have boosted Baja as a destination and specifically as a wine destination
Have captured celebrities business like: Larry King, Al Gore, Sylvester Stallone, Rick Bayless and Anthony
Bourdain, Robert Redford
Drug cartel activity and news stories are shocking, but Mexico has invested in:
–
–
–
–
–
•
•
•
Among Mexico’s Tourism Routes, Baja is #1
90% of MX wine is produced in Baja and Food Mexi-med “grows with /goes with”
Wine is attractive adjunct to:
–
–
–
•
•
•
•
a:078 (like 800 #) access for tourists seeking assistance
bilingual police
tourist office assistance
green angels protection on the highway
partner with US consulate
Culinary tourist
Sport fishing Tourists
Medical Procedure Tourists
Landscape is beautiful
Cruise ships have Baja as 2nd most popular destination in Mexico. As challenges in other Mexican states
caused cruise ships to close ports, Ensenada has stayed open and built more traffic to Baja’s wine scene
Easy reach of populous Southern California region makes it convenient for local tourists from US actually
reactivated interest in Baja
Opened Wine museum in Valle del Guadalupe
30. Case Study – Okanagan: Have a
festival every season
The Okanagan celebrates every seasonal as a
special period in the lifecycle of wine. With four
seasonal wine festivals, each focusing on a
different milestone in the grape’s lifecycle.
• Spring – the vines are waking up and local winemakers are celebrating a new
year!
• Summer – brings warm weather and outdoor dining; crisp whites and summer
water sports on the lake.
• Fall – the warm desert days and cool nights are prime for ripe grapes and harvest
dinners.
• Winter – the vines are sleeping and the winemakers are hard at work making
magic happen. In the few quiet weeks between harvest and the winemaking,
enjoy wines on the nearby ski slopes and big red wines on cold winter nights.
31. Vamos a celebrar la Vendimia!
• Held every year in August to draw visitors to the region,
Vendimia attracted more than 729,000 visitors in 2011,
hosts both small-family wine producers and large-scale
manufacturers and small restaurants to the finest dining
options. Wine country also offers boutique hotels, spas,
craft centers, community museums, a missionary site, bed
& breakfast hotels, art galleries, indigenous culture and
natural sites.
• The Vendimia events feature wine tastings, music, contests,
art exhibitions and more. Highlights include concerts at
Santo Tomás.; Music and Wine in the Clouds with noted
;food and wine pairings and other events throughout the
region as well as the closing Paella Fest where more than
80 teams typically compete