The document outlines plans for a student to create a music video and accompanying materials for an artist. It discusses types of music videos, analyzes existing examples, and presents results from a questionnaire about audience preferences. The student conducted a focus group to get feedback on potential song choices and storylines. The focus group recommended using the song "Pretend" by LIGHTS and telling a story about friendship rather than romance, finding the original relationship-focused idea too unimaginative.

1. PLANNING AND RESEARCHFrancesca Harland

2. Objective:To make a music video of a artist or band of your choice.To design a CD cover & poster for the chosen video.

3. Music VideosThree different types of music videos.Narrative This type makes the video into a story. There’s a beginning, middle and end to the video and usually portrays the meaning of the words by the telling of a story.Abstract A series of images that portray a deeper meaning to the lyrics.Performance The band or the artist performing in the video.

4. Deconstruction of Music VideosEminem – Beautiful (Performance & Abstract) Emotive

5. Passionate

6. Shows that the artist sings for a reason

7. Shows hidden meanings behind the lyrics Kate Nash – Foundations (performance & Abstract) Uses stop motion to portray the break down of relationships.Death Cab for Cutie – Crooked Teeth (Narrative) “You cant find nothing at all, If there was nothing there all along” Video’s narrative seems to reflect the lyrics.

8. Use of childlike imagery makes the songs meanings more immature.All American Rejects – Gives you hell (Narrative & Performance) Issues in society?

9. Humorous

10. War of stereotypesAll American Rejects – It ends tonight (Performance) Emotive

11. Simple

12. Contrast to the fun nature of “Gives you hell”Arctic Monkeys – Leave before the lights come on (Purely Narrative) DesperationQuestionnaire50 people were asked to complete my questionnaires into the type of music video, they as the audience wish to see. These are the results.