Emma Garthwaite proposes creating a street wear magazine and clothing brand called VOID as her final major project. She will use her graphic design, photography, and magazine production skills to create a minimalist, colorful magazine that matches the aesthetic of her brand. Emma will conduct research on street wear brands, magazines, and photographers for inspiration. She will also survey potential audiences. Her evaluation will include feedback from friends in the industry, social media responses, self-evaluation, and comparisons to similar brand/magazine combinations. Over 20 weeks, Emma will progress through pre-production research, production, evaluation, and show preparation/presentation.

1. Proposal
1
Centre Name and Number:
York College 48357
Student Name and Number:
Emma Garthwaite
Project proposal title and date:
VOID
Pistol Clothing
Main area of activity:
My main areas will be graphic design and photography.
Rationale:
Within these 2 years I have developed skills on Photoshop, photography and in design from
creating magazines, look books and advertisements. These skills will help me within my Final
major project as I will be using every single one of them for this project. I have created magazines
in the past therefore that will help me within my FMP. However, I have never created my own
brand so that will be pushing out of my comfort zone which is definitely a positive. Photoshop will
help me create logos for my clothing brand and edit photos, in design will help me create double
page spreads and my skills in photography will make for me having the best photos I can within
this project. Every skill I have obtained within the past two years will help me within my FMP.
Project Concept:
My project will Be a street wear magazine featuring my own brand that I’ve created. I am also
going to create a social media for the clothing brand to be able to get a little feedback from people
who don’t know about the project as this will help me with the evaluation. I want the magazine to
be colourful and minimalistic. It will definitely take in the aesthetic that the street wear industry has.
I want my magazine to match the aesthetic of my brand. I think this would be interesting if they’re
linked and will make for an overall good product as it will look good as a whole. I am going to
research a lot of brands, some magazines that will inspire me and some photographers who work
within the industry. I am also going to do surveys to find out what people look for within these types
of brands and what will make this appeal to the audience I’m wanting it to. I will need to do
thorough research within this project so that I can make sure it really works with the whole
aesthetic as a whole.
How will the project be evaluated and reviewed:
My evaluation will be done through multiple sources. Through people I know that are into this
scene and industry that I will get feedback from. Also, a social media will be made to get feedback
from other people so that I get more honest opinions from other people. Also, my own evaluation
on the product and what I think I could improve on or what I like. In addition, I will compare the
whole product to a similar brand/magazine combination to really understand what they do and
what I could take from them or what I have taken from them. This will help my further career
because in the media industry social media plays a big part in everything therefore having that set
up will give me a feel on what it’s like to put your work out there. In addition, work is constantly
being compared to others so if I’ve already done it then it will be an extra skill I have.

2. Proposal
2
Bibliography:
1. Emma Garthwaite. (2019) Target Audience Research Survey (conducted on 2019)
2. Hype Beastmagazine (2018)
3. supreme. (nr). nr. Available: https://www.supremenewyork.com/ Last
accessed 14/05/19.
4. nr. (2018). dazed. Available: http://www.dazeddigital.com/tag/streetwear Last
accessed 14/05/19
5. Thrashermagazine (2019) https://www.thrashermagazine.com/ Lastaccessed14/05/19
6. nr. (2019). highsnobiety. Available: https://www.highsnobiety.com/ Last
accessed 15th may 2019.
7. Jack Stanley. (2018). r/streetwear magazine. Available:
https://hypebeast.com/2018/11/r-streetwear-magazine-returns-for-second-
issue Last accessed 15th may 2019.
8. Michael Le. (2019). supreme x nike. Available:
https://sneakernews.com/2019/02/08/supreme-nike-air- max-tailwin-iv-red-
white-release-info/ Last accessed 15th may 2019
9. nr. (2019). nr. Available: https://bape.com/index/ Last accessed 15th may
2019.
10. Alex Bilmes. (2019). Louis Vuitton's Virgil Abloh on streetwear, art and how
he's redefining menswear. Available:
https://www.telegraph.co.uk/luxury/mens-style/louis-vuittons-virgil-abloh-
streetwear-art-redefining-menswear/ Last accessed 15th may 2019.
Week Tasks to be Completed: Specific Tasks
1 Pre-production  Proposal and background research
2 Pre-production  Research- primary and secondary
3 Pre-production  Research- primary and secondary
4 Pre-production  Experiments
5 Pre-production  Experiments
6 Pre-production  Pre-Production and planning
7 Pre-production  Pre-Production and planning
8 Production  Production and reflections
9 Production  Photo Shoots/ Editing photos
10 Production  Layout out some double page spreads
11 Production  Draft peer feedback
12 Production  Write articles
13 Production  More shoots
14 Production  Perfecting things
15 Evaluation  Evaluation
16 Evaluation  Evaluation
17 Evaluation  Presentation
18 Moderation  Any improvements
19 Show Preparation  Get it professionally printed
20 Show  show