1. Final Pitch
The following is a guide to help you structure
your PowerPoint Presentation for your final
pitch.
Start with the questions given before
elaborating on your idea as appropriate.
2. Assessment Rubric
Has produced a persuasive pitch and
thorough treatment which provide a full
description of the proposed production,
its purpose, audience and viability.
3. Before you start (pre-pitch)
Which pitch did you choose?
What’s your company name and logo?
Create a slide template using both for your
final, professional pitch presentation.
4. Your pitch should cover:
1. The proposed idea
(outline + description)
2. The research you have already done on the idea
(past research)
3. The next stages of media production
(future plan)
6. Outline your pitch
Steven Spielburg suggests an easily
summarised idea (in twenty five words or
less) to outline your idea. (p.219)
7. Outline of
“Surf Rescue Hong Kong!”
This documentary will look behind the scenes at
Hong Kong’s life-saving profession.
In-depth interviews, dramatic re-enactments and
exciting real-life footage will feature in this film.
8. Full description of your pitch
Fully describe the product.
How do you envisage the final product?
Can you include photos/stills to help the financers
conceptualise it?
Present locations and reasons for your choice of location.
Present lighting and editing options and reasons for
selecting them.
10. Justify your idea with your research #1
What’s the purpose of your idea? Justify it.
Why did you choose this subject matter
(content)?
What are you trying to say to your
audience?
11. “Surf Rescue Hong Kong!”
Purpose:
To increase awareness of an interesting yet largely
unknown profession
To increase public beach-safety
To engage and interest the target audience and attract a
wider audience through fascinating subject matter and
cutting edge filming
12. “Surf Rescue Hong Kong!”
Subject matter:
Water leisure / beach-going in Hong Kong
long summer months
appealing
possibility of attracting a wider audience
International appeal
Audience:
will learn
will increase interest in the profession and beaches in general
will retain knowledge and apply it for increased beach safety
will deepen their understanding of surf lifesaving
will make associations with international beach-culture (eg. Bondi,
Australia etc)
13. Justify your idea with your research #2
Justify your target audience.
What research have you done and why do
you think your product will appeal to this
audience base?
Why do you think your chosen genre will suit
your target audience?
14. “Surf Rescue Hong Kong!”
The Audience
Target audience:
Initially, target audience was:
local teenagers in Hong Kong
After extensive research, this was re-defined:
local and expatriate 15-35 year olds
international audience (distributed through surf-beach culture
channels)
Justification:
Subject matter appeals directly and strongly to large surf-culture and family community
Possible links to surf-brands and clothing lines (commercial markets)
Research proves this subject matter appeals directly to the redefined target audience
Further audience research – links with surf culture, family appeal, brands and products
(advertising revenue etc)
15. Justify your idea with your research #3
Is your product practicable and viable?
Why?
How can you guarantee it’s commercial
success?
16. “Surf Rescue Hong Kong!”
The Audience
Practicable:
Filming locations – accessible, wide range available
Interviews, dramatic re-enactments
Commercial success:
Audience research proves there is a market for this
Interesting yet little-known information will be revealed
Cutting edge filming and editing for extra appeal – a very ‘modern’
documentary
Integrate traditional doc. Techniques (interviews) with fast-paced editing
(jump cuts, zooms and interesting angles), direct cinema (reality tv-
type segments);
18. Outline your six stages of media
production
1. Negotiating a deal (your pitch – doing now)
2. Pre-production and preparation
(outline the process before filming)
3. Production
(outline the production/filming process)
4. Post-production
(e.g. sound and image editing)
5. Distribution and marketing
6. ‘exhibition’/retail
