Propellant Media is a digital marketing consultancy that helps clients maximize engagement across digital channels through data-driven insights and integrated online advertising, paid search, mobile, and social media campaigns. The company aims to democratize the programmatic advertising marketplace and enable emerging and local businesses to access benefits typically only available to larger firms. Propellant Media leverages targeted programmatic display advertising to reach customers who have visited a client's website, are in a certain geography, are interested in a client's products, or are reading relevant content. The company offers standard services including search engine marketing, site retargeting, search retargeting, and keyword/contextual targeting, as well as premium options such as Facebook campaign extensions, CRM

1. 1
Propellant Media Overview
January 2016

2. AGENDA
• Propellant Media Overview
• Programmatic Overview
• Propellant Media Services
• Questions/Next Steps

3. Propellant Media
Overview

4. Propellant Media, LLC is a modern (digital centered) media consultancy. We
help our client maximize engagement with their Clients and prospects.
What We Do: We specialize in understanding and maximizing interactions
across digital channels.
How: Starting with “data-led” insights we integrate online display
advertising, paid search marketing, mobile and social media platforms to
transform client - customer and prospect interactions.
WHO IS PROPELLANT MEDIA?

5. We exist to DEMOCRATIZE the digital (programmatic) advertising market-
place. The tactics we offer in the past have only been available to firms
who can spend $20,000 per month or more on digital display advertising.
We NOW enable emerging (and local) businesses to access the benefits of
integrated digital media plans, including - programmatic display
advertising, search engine marketing, mobile and social media marketing.
PROPELLANT MEDIA VALUE PROP

6. Programmatic
Benefits In Plain Talk

7. PROGRAMMATIC: NEW POSSIBILITIES, BETTER RESULTS
We leverage targeted programmatic digital
advertising on behalf of Clients to…
• Reach users who have visited your website
• Reach users in a defined geography
• Target those interested in your product
• Reach users reading content relevant to your
products & services
• Target customized audiences with customized
creative

8. PROGRAMMATIC can provide superior value in all three key areas of marketing:
raising awareness, driving sales and customer engagement.
PROGRAMMATIC: NEW POSSIBILITIES, BETTER RESULTS

9. PROGRAMMATIC: NEW POSSIBILITIES, BETTER RESULTS

10. PROGRAMMATIC: NEW POSSIBILITIES, BETTER RESULTS

11. PROPELLANT MEDIA SEARCH AND
PROGRAMMATIC - STANDARD OFFERINGS
1. SEARCH ENGINE MARKETING – We make sure clients and prospects can find you when
conducting searches on Google, Bing, Yahoo, etc.
2. SITE RETARGETING – We re-market to clients and prospects who have visited your main
website: http://www.yourcompany.com.
3. SEARCH RETARGETING – Leverage your keyword history and data to extend the successes
and learnings from your paid search campaigns.
4. KEYWORD/CONTEXTUAL TARGETING - Target prospects who have interacted with content
and topics related to the products and/or services your firm sells.

12. PROPELLANT MEDIA PROGRAMMATIC –
PREMIUM SERVICES AND OFFERINGS
1. FACEBOOK CAMPAIGN EXTENSION – We can extend your campaigns onto Facebook. This dramatically
increases reach and frequency for most campaigns.
2. CRM Targeting - Show your current clients and/or prospects your advertising as they surf the web. We
create a digital target list by leveraging your email and/or physical mail address databases and lists.
Note: 50% is the typical off-line to on-line match rate.
3. COMPETITIVE AND CONTEXTUALLY RELEVANT DOMAIN/URL RETARGETING - Serve advertising to
prospects who have visited your competitors websites.
4. VIDEO TARGETING – Extend the reach of your TV advertising (and get greater ROI on production
assets) by serving video ads to the same target audience online.
5. GEO-FENCING – Target consumers based on your location and/or your competitor’s locations. This
tactic can be used for customer engagement and conquest marketing.
6. LEVERAGING 3RD PARTY SEGMENTS (BETA) – Leverage existing databases of consumers who have
been identified to be in your target audience. This can potentially give campaigns a faster start.

13. D. Benny Bennafield
Managing Partner
benny@propellant.media
404.226.9589