Optikal is an OmniChannel Marketing Solution that provides true 1:1/human-to-human connection for brands and advertisers who are looking to reach a targeted audience across digital, social, mobile, programmatic, traditional and DRM. Our solution is powered by integrated proprietary technology and database partners that allow us to identify, map, and transmit your message to your audience on every channel, platform, and device.

1. Partners
Partners
Leadership Council

2. Optikal is an OmniChannel Marketing Solution that provides a true 1:1, human-to-human
connection for brands and advertisers who are looking to reach a targeted audience across
digital, social, mobile, programmatic, traditional and DRM. Our solution is powered by integrated
proprietary technology and database partners that allow us to transmit your message to a highly
targeted audience across every channel, platform and device.
Optikal’s unique process is deployed via our ID, MAP, TRANSMIT methodology. Our Ad Solutions
Team works directly with brands and agency partners to identify targeted audiences you want to
reach with content and creative advertising. We do this by utilizing our data partners. These
partners have over 1,000 actionable variables across 130 million households, from 33 sources
and 270 million individuals.
Then, we MAP the channels your targeted consumers visit, shop and consume content while
preparing creative ads to syndicate cross-channel, cross-platform and cross-device. Lastly, we
TRANSMIT your content and advertising while optimizing creative, messaging and channels
based on engagement, clicks, acquisitions and revenue.

3. MadebyMarketMe
3
Introduction to
OmniChannel
Marketing

4. 4
Cross-channel marketing model that consists
of utilizing data to target high value
consumers and control the frequency of the
offers they see across various channels
OmniChannel Marketing is…

5. Multichannel Marketing OmniChannel Marketing
• Uses data to create your own database
to reach high value consumer
• Targets the same consumers across all
channels
Multichannel vs OmniChannel
• Cross-channel marketing model
• Can deliver same message across
channels, but can’t target the same
customers

6. OmniChannel
Marketing is the
future
Fluentco* survey of 1,800 marketers
showed that OmniChannel Marketing
increases purchases 20% more than
Multichannel Marketing
Aberdeen Group’s research** of 300
companies found that businesses
with OmniChannel Marketing
strategies experience 89%
improvement in customer retention
rate
*http://www.fluentco.com/insight/how-powerful-is-omnichannel-marketing/
**http://www.marketwired.com/press-release/aberdeen-group-publishes-contact-center-and-
customer-experience-management-research-nyse-hhs-1841186.htm

7. • 90% of purchases go through more than
one channel*
• OmniChannel consumers have 30%
higher lifetime value than single channel
consumers**
• Businesses that practice OmniChannel
Marketing experience 14.6% yearly
increase in their revenue.***
• High-performing marketers are 34.4 times
more likely to provide personalized
OmniChannel experiences to their
clients****
*https://www.thinkwithgoogle.com/research-studies/the-new-multi-screen-world-study.html
**OmniChannel consumers have 30% higher lifetime value than single chan…
***https://econsultancy.com/blog/63871-omnichannel-customer-service-stats-and-infographics/
****http://www.huffingtonpost.com/vala-afshar/state-of-marketing-2016-5_b_9569592.html
OmniChannel Marketing
Statistics

8. Our
Process
Transmit
Map
ID

9. ID
We do extensive research and data
analysis, utilizing our 55 data partners to
cross-reference over 33,000 data sets to
target the right customers for your specific
brand. Once we know who your ideal
customer is, we can determine what
channels they are most active on, and how
best to communicate with them.
DATA

10. MAP
We do extensive research and data
analysis, utilizing our 55 data partners to
cross-reference over 33,000 data sets to
target the right customers for your specific
brand. Once we know who your ideal
customer is, we can determine what
channels they are most active on, and how
best to communicate with them.
CHANNEL

11. TRANSMIT
Once you know who your audience is and
how they like to communicate, you can
speak to them directly. Optikal transmits
your brand’s message across the mapped
channels while simultaneously monitoring
and analyzing the data to ensure the best
results.
MESSAG

12. Our Services
Data Marketing
CRD
Analytics & Profiling
CRM
Digital/ Traditional
Agency of Record
Display Targeting/
Retargeting
Search Engine
Management &
Optimization
Social
Mobile
Email
Traditional
Video
PR

13. Healthnet
Omaha
AAMCO
Case
Studies

14. Healthnet
Objective: Determine if the OmniChannel approach
will raise the conversion rate for for SEP (Special
Enrollment Period) and OEP (Open Enrollment
Period).
Plan: Test four different targeted data lists with different channels and
combinations.
Group 1: Email Only
Group 2: Direct Mail Only
Group 3: Email and Direct Mail
Group 4: Email, Direct Mail and Social Marketing
Targeting for SEP: (In Southern California)
- Recently Married
- Just had a Baby
- Just lost a job
Targeting for OEP: (In Southern California)
- Everyone
- Diabetics over 65/ Diabetics under 65

15. Omaha Steaks
Objective: Drive traffic to their sales funnel which is
their website.
Plan:
- Optimizing Google AdWords
- Run targeted display ads via programmatic display
- Run target social ads
- Fixing their shopping cart experience to help with their high
percentage of abandonment
- Utilizing retargeting to help close more deals
Optimization:
- Prospecting- we have taken their internal data and excluded that from
our target list.
- Pixel trackers on site to figure out who the best converting audience is
and create look alike audiences based on that data
- Expand the database increase sales

16. AAMCO
Objective: To build a database of people with cars
that are 5 years or older and will most likely need car
service
Plan:
That database will be marketed to continually via display
ads and email marketing to offer people with cars 5 years
or older offers on discounted car repair specifically
selected based on the car type and AAMCO’s knowledge
of what typically breaks down.
Data:
- 200,000 record
- Email and address
Channels
- Programmatic display
- Email marketing

17. Thank you
An
Presentation