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I
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INTRODUCTION
COMPONENTS
SEO
INBOUND AND
OUTBOUND
MARKETING
BENEFITS
CONTENT
MARKETING
CONTENT
PLATFORM
SCOPE
The role of digital marketing is to help you to
gather new traffic , leads and sales for your
business by reaching people looking for your
products and services.
Basically, it is the promotion of
brands to connect with those
consumers who would become
your regular constomers by using
various types of online media or
through any other forms of digital
communication.
This is also known as online
marketing.
SEO
PPC
WEB
DESIGN
CONTENT
MARKETING
SMM
E-MAIL MAR.
ADVERTISEMENT
1.
2.
3.
4.
5.
6.
7.
seo (search engine
optimisation)
Search engine optimisation known as
SEO; is the process of improving the
quality and quantity of website
traffic. the basic goal of SEO is to
boost your presence in relevant
online search results. So one can
earn more leads , sales and revenue.
INBOUND AND
OUTBOUND MARKETING
Pulls interested readers in.
Solves consumer's needs.
Interactive for customers.
As helpful content is
consumed , audience
become leads.
where you see it: websites,
blog, e books, opt-in emails
and social media.
1.
2.
3.
4.
5.
pushes messaging at
everyone.
written to sell products.
one way communication.
were you see it: TV
ADS, BILLBOARDS ,
POP UP ADS,
TELEMARKETING
MAGAZINES.
1.
2.
3.
4.
INBOUND OUTBOUND
BENEFITS
OF
DIGITAL
MARKETING
1.GLOBAL REACH
2. LOWER COST
3.TRACKABLE AND MEASURABLE
RESULTS
4.OPENESS
5.IMPROVED CONVERSION RATE
CONTENT
MARKETING
Content writing
#It is the process of
planning, writing and
editing web content for
digital marketing
purposes.
It can include writing blog
posts and articles, scripts
for videos and podcasts.
content platform
IT INCLUDES HIGH QUALITY CONTENT.
HIGHLY INTERACTIVE.
FLEXIBILITY OF RICH MEDIA.
CONTENT WRITING IS IMPORTANT FOR ALL TYPES OF
DIFFERENT CONTENT FORMAT SUCH AS LANDING
PAGES, YOUTUBE VIDEO DESCRIPTION, SOCIAL
MEDIA POST ETC.


RICH CONTENT CONSEST OF DIFFERENT MEDIA
FORMATS (SOUND, VIDEO, IMAGE) USED AT THE
SAME TIME AND PLACE.
scope of
DM
MARKETING TECHNIQUES
HAVE EVOLVED AS THE WAYS
IN WHICH CONSUMERS GET
INFORMATION CHANGE.
RADIO ADVERTISING LED TO
TV ADVERTISING, WHICH
THEN SHIFTED TO DIGITAL
WORLD WITH THE RISE OF
INTERNET. BESIDES THESE
NATURAL MARKET
PROGRESSIONS, COVID-19
PANDEMIS IS DRIVING THE
SCOPE OF DIGITAL
MARKETING EVEN FURTHER
MARKETING.
SCOPE
Thank you for coming!
We would like to express our sincerest gratitude for devoting your
precious time and watching our presentation.
RINKLE

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digital marketing.pdf