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Targa Media helps build brand awareness and customer loyalty through content marketing campaigns and SEO tools. They evaluate websites and create landing page campaigns to drive traffic. They also refine messaging in newsletters and on social media to increase engagement. Additionally, they implement paid search and social media campaigns to support promotions and awareness of products and services.
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- 1. How does Targa Media help build brand awareness and customer loyalty? Through content marketing campaigns and SEO tools. TO-THE-SITE SEO SOLUTIONS > Evaluate and create a Landing Page campaign (awareness campaign): Assess most popular words and terms by measuring keyword popularity and competitive analyses. Drive improvements by graphing return visits, navigation paths > Refine outbound messaging (newsletters, content aggregators), then monitor open rates and referral traffic: Calendar a realistic frequency and be consistent > PPC Campaigns: Pinpoint best awareness and loyalty channels from paid social media, search results ads, remarketing, etc. Generate a media placement schedule to support seasonal promotions and product awareness THROUGH-THE-SITE SOLUTIONS > Rebrand highest-traffic pages to help unite site content with marketing intent: Utilize imagery that adheres to an “approachable company” style guide. And work it into the text to help support the messaging > Structured Data: Upgrade outdated META rules with rich Structured Data content Increase index scores (i.e. MOZ) and setup competitive analysis tools > Event Optimization: Setup registration for upcoming events Improve structure of videocast archives for easy review and downloading > Create site-flow goals on the site, track each in Google Analytics: Monitor Google Analytics for best lead-out messaging Look at expansion of forms and other dialogue tools, better explanation of “what you’ll get” value propositions Validate all pages as essential stepping stones through the site. > People-centric branding sitewide: Present down-to-earth messaging and language to connect more emotionally. Show that you’re in touch with “pain points,” and present genuine benefits SOLUTION BRIEF EXAMPLES AT: targamedia.com/seo 307 W. 200 South, Suite 1002 SLC, UT 84101 801.746.0070 TARGAMEDIA.COMT