Propaganda Poster Crash Course
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This document discusses the key elements of propaganda posters and how they differ from advertising. It notes that propaganda aims to spread ideology without intention of profit, while advertising tries to generate profit by selling products. The document also lists the typical elements found in propaganda posters, such as a title, central image, contact details and slogan. Samples are then provided to identify these elements.
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This document discusses charity advertising and outlines an assignment brief. It notes that charity advertising has to promote awareness of important issues and causes, which can sometimes involve taboo or negative topics. Charities also have to demonstrate that they are using donations effectively. While provocative ads can spark discussion, some have faced criticism for using excessive stereotypes. The brief asks students to research charities, document their idea development process, and create a set of print or audiovisual ads addressing a social issue. They will then evaluate their work in relation to media studies concepts.
Sunshine Coast Business Expo 2013 - Is communication DEAD?
Communication is Dead. Right?
What does it mean to say that communication is dead? Surely this can’t be true? Let’s take a closer look…
Part of the philosophy behind what we do at POMO is the idea that certain types of communication are now in a state of decline and because of this, a new form of communication is emerging – what we call engagement.
Take one example – the newspaper industry. It’s a fact that the newspaper publishing industry is shrinking globally.
As Christopher Zara says of the situation in Amercia, “the hemorrhaging of advertising revenue has been the greatest challenge for newspaper publishers. According to the Newspaper Association of America, or NAA, total advertising revenues have declined by more than 50 percent in just five years, going from $49.3 billion in 2006 to $23.9 billion last year.” [2011]
We believe that underlying this decline is a recognition by marketers that today there are more effective ways to communicate a message than placing an ad in a newspaper.
Newspaper ads are, generally speaking, a classic example of a one-way communication. TV ads are another. Both reach a wide range of people from diverse backgrounds with many different interests.
It is often only a small fraction of these people who may be interested in the message contained in the ad and a smaller fraction still who are motivated to act because of it.
Marketers have realised that there are far more effective ways to pinpoint markets and deliver messages to people who are genuinely interested.
In our video about engagement we state that the audience has been replaced by the individual. Communities of individuals who we know and understand are ready to engage with brands in ways that were simply not possible just a few years ago.
Our philosophy at POMO is that one way communication is dead. Customer engagement is everything. Create, engage, succeed.
This is published by POMO – a creative agency specializing in customer engagement based in Brisbane and the Sunshine Coast, Queensland Australia
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Most colleges and universities don't think of themselves as businesses. But they are, just like Apple, McDonalds or Coca-Cola are. They must steal market share from other universities (competition) by being so emotionally important to prospective students (and prospective facility and emerging alumni) that they feel incomplete without it.
This presentation teaches college and university presidents how to think like a business and, most importantly, how to brand themselves so their institutions are preferred.
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Persuasion and Advertising Techniques (Propaganda)
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Made To Stick
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Mastering Social Media: Pengelolaan Media Social untuk Menjangkau Publik
Yohanes Widodo is a social media expert who teaches at Atma Jaya University in Yogyakarta, Indonesia. He has experience managing radio stations and founding an internet radio. The document discusses the importance of understanding context, objectives, communication approaches, content, resources, planning, and monitoring for effective social media management. It emphasizes building relationships with target audiences by understanding their interests and providing valuable content through various social media tools. The key is focusing on people, not just technology.
Naeyc personal branding presentation orlando v7 015 annual orlando
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The document provides an overview of Facebook's rise from its launch in 2004 to becoming one of the largest social media and advertising platforms. It traces key events and launches in Facebook's growth such as introducing ads and pages in 2006 and 2007. The document then discusses how public relations principles can be applied to social media strategies, including knowing your audience, staying on message, building relationships, and being responsive. It provides examples of how traditional PR tactics like media relations, internal communications, and crisis communications can utilize social media.
Personal branding 2013
The document discusses personal branding and provides guidance on how to develop a personal brand. It defines personal branding as the idea that comes to mind when others think of you that is designed to influence their perception. The benefits of having a personal brand are listed as increased credibility, recognition, potential earnings and prestige. Steps are provided to discover one's brand, including reflecting on personality, strengths, values and interests. The importance of knowing one's target audience and delivering one's message through various channels like networking are also covered.
Marketing for Non-profits | 5 vital questions to ask
Yes, non-profits need to market, too. Use these 5 questions to frame your message and boost response.
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This document discusses how brands can use social media to build relationships with customers. It explains that marketing has shifted from interruption marketing, where brands shout for attention, to permission marketing, where customers voluntarily engage with brands they have a connection with. The document provides tips for developing a brand strategy on social media, including understanding the brand's values and vision, identifying shared interests between the brand and target customers, and creating consistent branded content across social media platforms.
How to Get Media Attention
The document provides tips for getting media attention and effective communications. It discusses interviewing skills such as speaking to one person and being entertaining. It recommends ways to get messages out like thinking like a PR pro, having a great website and social media presence, and applying for awards. It also touches on earned, owned and paid media and developing communications priorities like a mission statement and messaging strategy. Networking and media relations tips are also presented such as crisis communications and being easy to find.
18 Questions for Breakthrough Branding
In this presentation, Marketing Motivator Jennifer Henczel provides questions to inspire you to brainstorm, create and cultivate your brand.
Engagement goes hand-in-hand with branding. The who, what, where, and how of product and content development also apply to creating your brand. Who you connect with, what you do to connect with people, where you connect with people, and how you connect with people is your band in action. It's what people see and how they will determine who you are to them, thus creating your brand.
Your brand is not necessarily what you think you are, it's what is in the minds of the people you are reaching. The ultimate goal is to align those 2 perceptions as closely as possible.
People want to do business with people. So, while we may come up with logos, brand names, and slogans along the way, keep in mind that people want to know YOU. They want to know who you are, what you offer, and what you are all about. So dig deep to explore your highest and truest self and demonstrate that in everything you do.
Don’t be vanilla! First, before you even begin, be sure that you are committed to showing people that you are the best at one thing. Do not set out on this journey with a plan to list every single thing you have ever done and can do. Build your story around the one thing that makes you stand out in the crowd. Some people think they are going to miss out on opportunities if they reduce the number of things they offer and just focus on one thing. The opposite is true, you will actually gain a more targeted audience with a higher return. That is the only way you are going to rise above the noise. Otherwise, your message is going to become diluted.
Next, look at the leaders who inspire you and what you admire about them. Then, explore what is unique about you and define your audience.
What brands can learn from VIPs
VIPs can teach brands important lessons about building communities and connections with customers. The first lesson is that likeability stimulates personal connections and inspires customer actions like purchases and votes. The second lesson is the importance of managing a brand's image while also engaging with customers and giving them control over experiences. The third lesson is to take a clear position on important issues in order to tell a compelling story about the brand through words and actions.
Persuation
Persuasion is a powerful force in daily life and has a major influence on society as a whole .
Politics, legal decisions, mass media, news and advertising are all influenced by the power of persuasion, and influence us in turn.
Hence need for its understanding
PR IS THE NEW MARKETING
A PR campaign can lead to sales by shaping public perceptions of a brand which influences purchasing decisions. PR builds brand awareness through media coverage, influencers, and content marketing to address customer needs and provide information that potential buyers seek when researching options. As people evaluate alternatives and are exposed to a brand's message through PR activities, they are more likely to purchase the brand and remain loyal customers in the future.
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- 2. Propaganda vs. Advertising What is a poster? Elements in a propaganda poster What is my goal? Samples
- 3. It is a very common mistake when people refer to advertising as “propaganda”. The difference between the two is the following: ◦ Advertising tries to sell a product or service in order to create a profit. ◦ The objective of propaganda is to spread ideology, usually political or religious, without the intention of a profit.
- 4. Poster: a sign posted in a public place as an advertisement or propaganda;
- 6. Title Copy Brand Contact details Central Image Slogan
- 7. This is a very important question. Why? Because it is the main idea that we are trying to get through to our audience. ◦ Am I trying to sell something? What is that something? ◦ Convince someone to follow an ideal? What is that ideal? More importantly: ◦ HOW DO I COMMUNICATE THAT IDEA THROUGH?!
- 8. Where is the title? Ps: find the spelling error!
- 9. Where is the copy?
- 10. Which is the central image?
- 11. Where is the contact info?
- 12. Where is the brand logo?