This document outlines several propaganda techniques used to influence audiences, including using emotional language to appeal to audiences, identifying with audiences using inclusive language, selectively choosing supportive information while omitting complications, asking rhetorical questions to guide audience agreement, and repeating phrases for reinforcement. Examples are provided for each technique.

4.  Propaganda is used mostly during
political campaigns………….
 It is used especially before elections as
all the political parties make empty
promises to the people.

5.  A speech given to a specific audience
 Piece of writing such as a flyer
 Visual poster, cartoon or a paragraph

6.  The reported speech or written speech is
written in emotional words.
 The words are chosen to appeal to the
audience’s emotion.
 In order to implement this technique
strong language will be used.

7. 1. People will be affected by the HIV/Aids.
2. The boss needed the workers to stay an
extra hour on a minimum wage.
Normal
1. Mothers, fathers, sons and daughters will
be affected by the HIV/Aids.
Propagandized
2. The boss exploited the suffering workers.

8.  The speaker or writer wants the audience
to feel that he or she IDENTIFIES their
hopes and fears so the speaker will use
“us”, “our” and “we”…..
 The speaker or writer also wants their
audience to feel that his message is in
the interest of the audience and by
agreeing with him will they’ll benefit…….

9.  To get this technique right the speaker or
writer will use words such and phrases
such as “my brothers and sisters” or
“comrades”……
 The speaker or writer will also chose
information that supports what he or she
is saying
AND
 Leaves the complicated and not so
straightforward information out…..

10.  All are equal  This is selective as no
one is equal. Some
of the animals are
oppressed and there
is no equal
distribution of power.

11.  These are kept to a few short points
because keeping it short somehow
makes it seem easy and true………..

12.  “Those who do not vote are killing
Democracy”…….
What this quote is trying to get through to
the reader is that if you do not vote you are
against democracy and you are
inconsiderate and selfish….

13.  1994….. Lines were  2009…….less people
long

14.  This technique is used to reinforce the point
that the speaker or the writer is trying to get
through to the audience or the readers…
For example..
 Are you not sick of empty promises?
 Are you not sick of poor housing?
The words “are you not sick” are repeated to
make the people aware of the problems and
the ideas that you are trying to display to
them…

15. This is the process whereby an idea is
worded as a question to make one think
about the issue and agree with the
speaker or writer
Examples
 Are you not sick of empty promises?
 Are you not sick of poor housing?
These are examples of rhetorical question
because the answer is rather obvious but
yet one still asks it….

16. 14 June 1999
to
24 September 2008
Willing to
make the
The promise that promise to
has been made come true
18 December 2007
to
Current

18.  Music
R. Kelly
 Video
Bastion Men's Residence………….MOOO..
 Speaker
T.J. Mohapi aka Westgeezy