Political communications aim to communicate messages to the masses through effective mediums. According to Joseph Goebbels, a good idea must be properly presented to win. The message should appeal to the audience's socio-economic class and interests while maintaining consistency with the organization's positioning. Talking heads, channels like newspapers and radio, and networks of influential people can help spread the message. Propaganda techniques like using bandwagons, appealing to emotions, and transferring qualities aim to persuade audiences.