This document summarizes and analyzes magazine advertisements for albums by three bands: All Time Low, FUN, and Maccabees. The All Time Low advertisement uses cartoon-like illustrations depicting characters panicking to promote their album "Don't Panic," representing the sci-fi/alternative genre through use of colors like red and green. The FUN advertisement stands out with a simple yellow background, using blue to make the band members visible and positioning the lead singer in the center holding their album. Unlike the others, the Maccabees advertisement directly features the album artwork, using contrasting blue, white, grey and orange tones to depict the wild landscape and promote recognition of their album "

1. Lydia Jones
Magazine Advert For a Digipack Analysis
All Time Low
All Time Low have used a cartoon like way to
promote their fifth studio album, ‘Don’t Panic’
(2012). Using a way to promote the album they
have advertised the album through a poster
that shows cartoon characters panicking. This is
shown by the unusual cartoon-like illustrations,
the zombie’s, aliens and UFO’S this shows the
album has a sci-fi, alternative effect. The genre
is a rock, alternative, pop album. The colour
schemes of the poster are a mixture of red,
blue, white and greens. Red is associated with
danger, this can be seen in the poster from the
red sky, where the UFO’s are and the bombs in
the sky. The white used for the band’s name
and album name stand out on the poster, the
skull cross bow symbol is coloured in white this
is associated with danger also. The blue’s used
in the poster represent the humans who are
panicking as the zombie’s in green are attacking. This All Time Low album poster uses the
Guttenberg principle as it follows the rule of third. The monster is placed in the centre of the
poster this shows its dominance as a creature. There is a human character in blue that is
holding a shield which is saying ‘DON’T PANIC’ in a speech bubble, as if he is saying that
which also ties in with the album name.
FUN.
FUN have used a simple format on their
magazine advertisement. The use of the yellow
background automatically draws the audience’s
attention into noticing the advertisement for the
band’s new album ‘Some Nights’. The colour
scheme is simple, using yellow, blue, black and
shading of white/grey. The use of the blue on the
band stands them out within the advertisement,
as the props used show one of the members
holding a vinyl copy of their album. The lead
singer is positioned in the middle of the band; he
is wearing a black top which differs him from the

2. Lydia Jones
other two members of FUN. It shows he is the main focus within the band. The font is fonts
are a very simple sans font, the writing on the advertisement are in capital letters and bold.
This draws the audience into noticing the advertisement and to get them intrigued onto the
band. The composition of FUN is at the bottom of the advertisement, the lead singer in the
middle of his other band members. Above the composition of the texts goes from the
band’s name ‘FUN’ and album name ‘Some Nights’ to smaller writing still in bold. The
advertisement includes reviews at the top of the advertisement to show the views from
newspapers and magazines that are well known in the UK.
Maccabees
Unlike the other two album advertisements from
FUN and All Time Low, The Maccabees have used a
very simple form of art work to demonstrate their
album that is used on the advertisement. The
advertisement is the same artwork used from the
‘Given to the Wild’ album, this helps the audience
recognise the album in order to purchase it and is
iconic to the album name, as the artwork is a
photograph of the wild. The composition of the
odd looking rock is centre of the photograph; it
shows something solid is in the wild. The colour
contrasts of the blue, white, grey/brown shades
and the bright orange/red shades contrast with
each other. The orange/red shades of the dessert
grass show the wild environment that the
photograph was taken in; the shades brighten the
image with the blue skies. The fonts are in capital letters, the album name is in italics that is
underlined to state the album and the band name is in capitals split up on the album at the
top ‘MAC-CAB-EES’. All the writing is in white which makes it stand out on the
advertisement. There is a review included at the bottom of this advertisement in italics by
music magazine, NME.