SlideShare a Scribd company logo
PROMOTION
https://www.flickr.com/photos/howardlake/4517567268
PROMOTIONThe marketing function needed to communicate information
about goods, services, images, and/or ideas to achieve a
desired outcome.
https://www.flickr.com/photos/nestorlacle/543379219
It is the element of the marketing mix that
encourages customers to buy or have certain
views or opinions.
https://www.flickr.com/photos/khouri/4283398898
CHARACTERISTICSof
PROMOTION
https://www.flickr.com/photos/laracores/10700049036
FACTUAL
https://www.flickr.com/photos/aloshbennett/1394564919
FACTUAL
APPROPRIATE
https://www.flickr.com/photos/aloshbennett/1394564919
FACTUAL
APPROPRIATE
RELEVANT https://www.flickr.com/photos/aloshbennett/1394564919
FACTUAL
APPROPRIATE
RELEVANT
PERSUASIVE
https://www.flickr.com/photos/aloshbennett/1394564919
FACTUAL
APPROPRIATE
RELEVANT
PERSUASIVE
COORDINATED
https://www.flickr.com/photos/aloshbennett/1394564919
FACTUAL
APPROPRIATE
RELEVANT
PERSUASIVE
COORDINATED
REPETITIVEhttps://www.flickr.com/photos/aloshbennett/1394564919
Promotional
https://www.flickr.com/photos/malias/73169727
1. InformCommunicate important information about new or improved products
https://www.flickr.com/photos/malakhkelevra
2. PersuadeGive the customer more reason to purchase
your product rather than your competitors’
https://www.flickr.com/photos/worldseriesboxing/8389979611
3. RemindEstablished companies, brands and products
reintroduce themselves to the market.
https://www.flickr.com/photos/sudhamshu/3202963823
Promotional
https://www.flickr.com/photos/joarder/11131836845
1. AdvertisingThe activity of producing ads for goods, services,
companies, etc.
https://www.flickr.com/photos/kwl/7038011669
2. Sales PromotionSales promotion is the process of persuading a
potential customer to buy the product.
https://www.flickr.com/photos/marfis75/9391593778
The notice or attention given to
someone or something by the media
3. Publicity
http://thesuperslice.com/wp-content/uploads/2012/10/Felix-Baumgartner-x-Red-Bull-Stratos-10.jpg
Where businesses use
people to sell the product
meeting face-to-face with
the customer.
4. Personal
Selling

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