Promotion
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Promotion keeps products in customers' minds and stimulates demand through ongoing advertising and publicity mentions in press. Promotion includes advertising, sales, and public relations activities. Advertising brings products to potential and current customers' attention, focusing on a specific product. Publicity is media mentions where organizations have less message control than with advertising. An example distinguishes between advertising a circus with a sign versus promoting it by walking an elephant through town, generating publicity by damaging a flower bed and public relations by getting the mayor to laugh about it.
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advertising
This document provides an overview of different types of advertising, including their definitions and key benefits. It discusses outdoor, indoor, non-product, television, celebrity, public service, covert, retail, surrogate, and classified advertising. The largest advertising agency is JWT, formed in 1864 in New York with over 10,000 employees worldwide and 1,200 clients. Outdoor advertising is effective with 24/7 visibility at a lower cost than TV, newspapers, and radio. Indoor advertising allows targeted messaging. Non-product advertising promotes issues rather than products.
Promotion mix
This document provides an overview of promotion mix strategies. It defines promotion as communicating with customers to inform them about a product and persuade them to purchase it. The document then discusses various promotion techniques including advertising, sales promotion, personal selling, publicity, direct marketing, and public relations. It provides details on each technique, such as the objectives and examples. The factors that influence a company's promotion mix are also reviewed.
Construction of adverts
Farnham College BTEC Media Extended Certificate Assignment 3&4 advertising- practical and communication.
Advertising and advertising planning process
The document discusses advertising and the advertising planning process. It defines advertising and provides definitions from various sources. It outlines the objectives of advertising such as creating demand, facing competition, and informing customers. It also discusses advertising strategies, the creative process, media planning and buying, and methods for measuring the effectiveness of advertising. Finally, it provides examples of top advertising spenders in India and leading advertising agencies. In summary, the document covers the key concepts, objectives, process and methods involved in advertising planning.
Advertising 2
Advertising is a form of paid promotion used to encourage audiences to take action regarding products, services, or causes. The goal is to reach potential customers and entice them to buy or support something. There are several types of advertising including product, service, industrial, public service, institutional/corporate, and financial advertising. Each type has a specific objective and audience it aims to reach through promotional messages.
Advertising sector
The document provides information about advertising and careers in the advertising industry. It discusses:
1) What advertising is and the various mediums it uses like television, radio, newspapers, magazines, billboards, and online.
2) The different types of advertising like television, radio, online, print, billboard, mobile billboard, in-store, coffee cup, street, and aerial advertising.
3) Career opportunities in the advertising industry like media planner, creative roles, production manager, public relations specialist, and the skills needed to succeed in these roles.
Advertising
Advertising is a form of communication used to persuade potential customers to purchase a product or service. It involves promoting the name, price, and benefits of a product. A company's marketing mix includes aspects like product, price, place, and promotion. Promotion involves different types of advertising appeals and methods like social media advertising. It is important for brands to reposition themselves over time to stay relevant. Advertising is related to other marketing communication tools. It can provide leads for personal selling. Advertising creates brand awareness while sales promotion provides purchase incentives. Both advertising and public relations are used to create a positive brand image but in different ways. Advertising is paid for while publicity is not.
An Entrepreneur's Guide to Public Relations
An overview of what public relations is all about, how it differs from advertising and marketing, how the industry has evolved over the years, how entrepreneurs can implement DIY PR efforts and when it's time to hire a PR professional.
Promotionmixppt
This document discusses promotion mix and kinds of promotion. It defines promotion as disseminating information about a product to communicate benefits to customers. Several promotion techniques are described, including business cards, press releases, newsletters, and websites. The main promotion tactics are identified as advertising, sales promotion, public relations, personal selling, publicity, and direct marketing. Factors that guide a marketer's promotion mix decision include the nature of the product market, overall marketing strategy, buyer readiness stage, and product life cycle stage. Each promotion tactic is briefly defined. The objectives for promotion are outlined as building awareness, creating interest, providing information, stimulating demand, and reinforcing the brand.
Promotionmixppt
This document discusses promotion mix and kinds of promotion. It defines promotion as disseminating information about a product to communicate benefits to customers. Several promotion techniques are described, including business cards, press releases, newsletters, and websites. The main promotion tactics are identified as advertising, sales promotion, public relations, personal selling, publicity, and direct marketing. Factors that guide a marketer's promotion mix decision include the nature of the product market, overall marketing strategy, buyer readiness stage, and product life cycle stage. Each promotion tactic is then defined in more detail.
Business Advertising.pdf
The document defines advertising and provides characteristics and classifications of advertising. It states that advertising is a paid, non-personal communication through mass media by an identified sponsor to inform or influence buyers. Advertising can be classified by function, region targeted, company demand, desired response, and media used. The purpose of advertising is to disseminate information, establish attitudes, and persuade action to generate profit.
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