Pran
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This document discusses the promotional activities of PRAN, a Bangladeshi company established in 1981 that exports juice products. It notes that PRAN exports to 138 countries and had exports valued at 10 billion taka by 2016. The document then outlines PRAN's use of various promotional strategies, including advertising through television, radio, newspapers, magazines, and cinema. It also discusses personal selling, sales promotions, publicity, and general promotion activities.
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This document defines and provides examples of promotion and its various elements. Promotion refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty. It is one element of the marketing mix. The document discusses different promotional techniques including advertising, sales promotions, personal selling, direct marketing, and publicity. Examples are provided for each technique to illustrate common promotional strategies used by companies like Nike, Lays, and Dominos. The significance of promotion is that promotional items like printed t-shirts and bags help create brand awareness and visibility in a cost-effective manner.
Darshan,anup,naresh
This document summarizes a presentation on sales promotion and advertising. It defines sales promotion as short-term incentives to encourage purchasing or selling a product. It discusses different promotional tools including advertising, sales promotion, public relations, and personal selling. The conclusion states that promotional activities play an important role in creating awareness and increasing sales for businesses.
ADVERTISING AND SALESMANSHIP
CHAPTER 21 Advertising and Salesmanship
Advertising- meaning, difference between advertising and publicity, objectives, media
Salesmanship - Meaning, role, qualities of a good salesman
Sales promotion- meaning, objectives and tools used
Selling Good Works
This document provides guidance on effective marketing strategies for non-profit organizations. It discusses developing a marketing plan, cultivating a brand, using various marketing channels including social media, and tracking effectiveness. Key recommendations include defining the target audiences, crafting messages that appeal to recipients and their interests, and getting online with a website, email marketing, and social media presence. Measurement of results is also presented as important for improving marketing efforts over time.
A project report on advertising effectiveness
The document discusses various topics related to advertising including:
1. Definitions of advertising, publicity, and what constitutes an advertisement.
2. The objectives, features, need for measuring effectiveness, and functions of advertising.
3. Different types of advertising classified by financial matters, demand influence, objectives, audience, geographical coverage, and response sought.
4. The benefits and objectives of advertising for businesses.
5. When and why advertising should be used versus other promotional methods.
6. Common advertising media including print, outdoor, broadcast, and digital.
Sales promotion mix
This document discusses various promotion methods and strategies. It defines promotion as the distribution of information about brands, companies, or products and services to improve sales and profits. Promotion can take various forms, both online and offline, and is an integral part of business growth. Some effective promotional methods discussed include websites, newsletters, press releases, business cards, free items, advertising, sales promotions, direct marketing, and personal selling. The document also outlines factors to consider when selecting a promotion mix, such as the product lifecycle, market, and customer needs.
Advertising
This document discusses the promotional mix, which consists of advertising, personal selling, sales promotion, and publicity. It defines each element and discusses their advantages and disadvantages. The document also covers developing an advertising program, which involves setting objectives, budget, strategy, and messages. A large portion discusses advertising in particular, including definitions, meaning, and the 4 decisions involved in developing an advertising program: objectives, budget, strategy, and messages.
ADVERTISEMENT TYPES & AD AGENICIES
The document provides an overview of advertising, including its meaning, basic components, purposes and objectives, importance, types, and effectiveness. It discusses print, broadcast, outdoor, covert, surrogate, public service, celebrity, online, and professional advertising. It also covers advertising plans and agencies. As examples of effective advertising, it highlights Airtel's "Dhuaan Dhuaan" commercial for depicting the father-son relationship with seamless network coverage, creating an emotional connection.
214239 633832976929018750
Advertising can be used to achieve several objectives like building product awareness, creating interest, providing information, stimulating demand and reinforcing brands. The key objectives of advertising include informing customers about new products or services, persuading them to buy a particular brand, and reminding them about existing products. Effective advertising aims to impact customer awareness, attitudes and ultimately purchases through a hierarchy of effects. It requires creative messaging tailored to the target audience and product while also testing messages for effectiveness.
Advertisement
This Module explains Advertisement Definition, Concept, Features, Objective of Advertising, Purpose, Importance, Characteristics, Advertising Functions, Advertising and Marketing Management, Classification of Advertisement, Creation of Ads and Advertisement Industry in India.
Advertising and sales promotion
This document provides an overview of advertising and public relations concepts. It defines advertising as a paid form of non-personal promotion to inform potential customers and encourage sales. It discusses different advertising types such as informative, persuasive, comparative, and reminder advertising. It also covers advertising classifications based on media used, appeals, regions, and the sales presentation process. Public relations aims to build good relations with stakeholders to maintain a positive brand reputation. The document concludes with an explanation of the hierarchy of effects model for advertising campaigns.
Types of advertising
National Advertising,Local/Retail Advertising,International/Global Advertising,Consumer Product Advertising,Industrial Advertising,Trade Advertising,Professional Advertising,Surrogate Advertising,Corporate/Institutional Advertising,Public Service Advertising,Primary and Selective Demand Advertising,Classified Advertising,NGO Advertising,Financial Advertising,Deceptive advertising
Promotion mix
This document provides an overview of promotion mix strategies. It defines promotion as communicating with customers to inform them about a product and persuade them to purchase it. The document then discusses various promotion techniques including advertising, sales promotion, personal selling, publicity, direct marketing, and public relations. It provides details on each technique, such as the objectives and examples. The factors that influence a company's promotion mix are also reviewed.
Shumaila_1026_15228_1_Advertising 1 .pptx
This document provides an overview of an advertising lecture that covers the evolution and history of advertising in Pakistan from 1947 to present day. It discusses the different eras of advertising in Pakistan and the prominent advertisements from each era. The lecture also defines advertising and marketing, explores the relationship between the two, and examines the promotional mix and integrated marketing communications (IMC). It introduces the concept of IMC and discusses the role of advertising within an IMC approach. The document provides context to help understand the development of the advertising industry in Pakistan over time.
Advertising
Advertising involves non-personal communication of marketing information to a target audience, usually paid for by the advertiser. It has a long history dating back to ancient Egypt. There are various types including advertising to consumers and businesses. Advertising objectives can include informing, persuading, or reminding audiences. It utilizes diverse media and forms such as television, print, radio, billboards and more. Functions include stimulating demand and building brand image. Benefits are providing information, innovation, and economic growth. Appeals may be personal, fear-based, use humor, or sex to attract audiences. Effective ads tell stories through emotional appeals and imagery to achieve objectives and calls to action.
Advertising and Sales Promotion concepts
This document provides information about advertising and sales promotion, including definitions and concepts. It discusses:
- The meaning and definition of advertising according to various sources.
- The characteristics of advertising such as it being a paid form of communication and a tool for promotion.
- The objectives of advertising which are to inform, persuade and remind.
- The importance of advertising to both customers and businesses.
- The different types, advantages, disadvantages and processes involved in advertising.
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An analysis of FMCG promotion mix with special reference to rural rajasthan
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MARKETING MANAGEMENT MEANING AND SIGNIFICANCE OF PROMOTIONotion
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Pran
- 3. Presented by Errorgroup: Khaladha NasrinMitu {ID: 160170991} Al Mamun {ID: 160170993} Sumaiya Binta Siddiqua {ID: 160170995} Md.Rahad Kabir {ID: 160171015} Khaled Md.Saifullah {ID: 160171031} Submitted to: Alrafa Akter (Nitu) Lecturer Department of Business Administration {NUB}
- 4. (Programme for Rural Advancement Nationally) ‘PRAN’ was established in 1981 by retired Major General Amjad Khan Chowdhury. PRAN exported there product to 138 countries. PRAN exports had reached 10 billion taka value by 2016
- 5. PRAN Company uses all above promotional strategy to enhance its sales Advertising Personal selling Sales promotion Publicity Promotion
- 7. Types of Advertising There are several types of Advertising Product Advertising Corporate Advertising Direct Response Advertising Financial Advertising Motivational Advertising Medium of Advertising Newspaper Magazine Radio Television Directories Online
- 8. RadioAdvertising Most of the people of Bangladesh live in village. Radio is now available everywhere. Radio can build up good appeals. So, the company emphasizes advertisement on radio. Newspaper: Newspaper is an important media .A company can easily reach to the target customer through newspaper. Almost all the daily newspapers have been used for the advertising of PRAN
- 9. Cinema Some people especially middle lower class enjoy cinema. So to increase sales volume the company has to arrange advertisement through cinema. Magazine: Various kinds of Magazine are published in Bangladesh and a specific target group of (PRAN juice pack) is reading these magazines.
- 10. Personal selling: Personal selling is one of the most important to the firm. Personal selling creates a good relationship to the dealers, distributors, wholesales, retailers, with customer or others of PRAN. So, the company's sales people also play a vital role there.
- 11. Sales promotion: Sales promotion is another essential ingredient in marketing campaigns. Such promotion consists of diverse collection of incentive tools, mostly short term, designed to stimulate quicker and for greater purchase of particular products or services by customer, where advertising offers a reason to buy PRAN Juice Pack others trade promotion and Consumer promotion such as discount, incentives, coupon gift etc.
- 12. Publicity: PRAN in Bangladesh uses some publicity, the company frequently provides the material for publicity in the form of news releases, press conference and photograph.
- 13. Promotion PRAN does a lot of TV advertisements with catchy and ineffective tagline such as “দুষ্টু গরুর মিমষ্ট ক্যামি”
- 14. They also used emotional and rational appeal to strike the audience and create demand. All the advantages of the juice are well conveyed in the advertisements. Their social media presence is really poor. However they give very limited billboards and frequent print media ads on newspapers.
- 15. Thank You Everyone for Your Attention