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1. Promoting Healthy Worksites:
The California Way
Presented By:
Chris Tompkins, MS, MBA – Marketing Specialist
Jacqueline Cheung, MBA – Program Manager
Network for a Healthy California-Worksite Program

2. Goal of Network for a Healthy California-Worksite Program
To reduce the risk of chronic diseases
such as cancer, heart disease, type 2
diabetes, and obesity by empowering
low-income workers to eat the daily
recommended amounts of fruits and
vegetables and engage in physical
activity every day.

3. What makes California
unique?
California is diverse, racially and ethnically
California National
Hispanic 37.0% 15.8%
Asian American and 13.1% 4.8%
Pacific Islanders
African Americans 6.6% 12.9%
Non-Hispanic Whites 41.7% 65.1%
2009 U.S. Census Bureau

4. Cost to California
• 61% increase in obesity from
2001 – 2009
• Overweight and obesity
– 41.2 billion – 21.0 billion
• Physical inactivity
– 20.2 billion – half comes from
lost productivity
• 5% reduction of overweight,
obesity, and physical
inactivity
– 2.4 billion per year
• 2009 California Dietary Practices Survey

5. Belief of healthy lifestyles
In a survey polling 1248 Americans ages
25-44, 8 of 10 Americans believe they live
healthy lifestyles.
In the same group 3 of 10 Americans, are
actually living healthy lifestyles by eating the
daily recommended amounts of fruits and
vegetables and being physically active every
day.
American Stroke Association

6. Why Implement Worksite
Programs?
• 3/5 working-age Californians are
currently employed
– Worksites are a viable place to promote
fruit and vegetable consumption and
physical activity

7. Worksite Program Funding and
Target Population
 Network for a Healthy California – Worksite Program
is funded from USDA SNAP, known in California as
CalFresh (formerly Food Stamps)
 CalFresh provides assistance to low-income
households and can help buy nutritious foods for
better health
 CalFresh information, call 1-877-847-3663
 Important nutrition information, visit
www.cachampionsforchange.net

8. Worksite Program target
industries
• Agricultural Industry
– Packing Plants
– Farming
– Equipment Manufacturers
• Retail Industry
– Ex. Cardenas Market, Northgate Market
• Hotel Industry
– Ex. Hilton, Pinnacle, Doubletree
• Non Profit/For Profit Companies
– Ex. Goodwill Industries, Corcoran YMCA

9. Regional Map

10. California Fit Business Kit
• Based on sound research
•10 Free Tools
•http://www.cdph.ca.gov/programs/CPNS/Pages/WorksiteProgram.aspx

11. Why the California Fit
Business Kit?
 Comprehensive program that offers nutrition and physical
activity education
 10 tools to help employers and their employees create
sustainable environmental changes
 Improve employee health, productivity, and morale while
reducing absenteeism

12. Sell-in Brochure
• Informational brochure
– Benefits of worksite wellness programs
– Aspects of the California Fit Business Kit
– Success stories
– Common questions and answers
– How to get started

13. Check for Health
– Evaluating the culture of health in
your organization
• Workforce characteristics
• Insurance
• Health promotion programs and
services
• Food environment
• Physical activity
• Policies and incentives
• Administrative support
• Health forms and values
• Individual characteristics

14. Wellness Committee
• Primary infrastructure sustaining long-
term health promotion in worksites
– Establishing a worksite wellness
committee
– Getting started: Identify and recruit
members
– First Meeting: Bring the committee
together
– Second Meeting: Review survey results
– Third Meeting: Action plan & find funding
– Fourth Meeting: Check your progress
– Fifth Meeting: Check your progress
– Sixth Meeting: Year end evaluation

15. Healthy Meeting
• Ideas for healthy food options at
meetings
– Snacks during meetings
• Fresh fruits and vegetables
• 100% fruit and vegetable juices
• Water and tea
• Vegetable spreads
– Hummus and pesto
• Whole grain products
– Breads, bagels, rolls, muffins, brown
rice, whole grain cereals
– Meals during meetings
• Fresh variety of colorful vegetables and
fruits
• Sandwiches
– Sliced low fat cheeses, Lean meats,
Low fat spreads
• Side dishes
– Tasty beans, Peas, Lentils

16. Healthy Vending
• Food Standards
– Mandatory Nutrition Standards
– Recommended Nutrition Standards
– Mandatory Pricing/Placement Standards
• Beverage Standards
– Mandatory Nutrition Standards
– Mandatory Pricing/Placement Standards

17. Healthy Dining
• Healthy dining entrée
guidelines
– Calories
– Fat
– Cholesterol
– Sodium
• Healthy dining guidelines
for
– Side dishes
– Appetizers
– Desserts

18. Take Action!
www.takeactionca.com
• 10 week, web-based
program
– Employees set their own goals
for fruit and vegetable
consumption or physical activity
• Planning phase
• Promotion phase
• Activity phase
• Evaluation phase

19. Produce Deliveries or Fruit Club
• Encourages employers
to increase employee
access to healthy food
options at work
– Step by step instructions
on how to order fresh
fruits and vegetables from
local farmers

20. Physical Activity Club
• Suggestions for offering
physical activity to
accommodate the needs
of all your employees
– Step by step
instructions for starting,
maintaining and
evaluating physical
activity clubs

21. Healthy Stairwells
• Suggests how to
introduce physical activity
by including stairwell use
at the worksite
– Stairwell basics
– Creating attractive and inviting
stairwells
– Encouraging stairwell use
– Safety
– Additional resources

22. Farmers’ Market
• Guide to set up
and maintain a
farmers’ market at
or near your
worksite

23. Worksite Wellness
Resource Directory
• Lists all the regional
worksite wellness
resources that can be
used to develop a
worksite wellness
program within the
specific region

24. Network for a Healthy California
Cookbooks

25. Healthy Eating Posters

26. Physical Activity Posters

27. Future Ideas to Evolve the
Worksite Program
• Developing new/current partnerships
• Training regional staff for industry
specific sell-ins
• Restructuring/Changing the California
Fit Business Kit Tools
– Expanding the PA component
• Tool and Packet
– Working w/ other campaigns &
programs, revising current tools,
developing new tools

28. Resources
• California Fit Business Kit:
http://www.takeactionca.com/california-fit-business-kit-
tools.asp
• Take Action! :
http://www.takeactionca.com/
• Worksite Program:
http://www.cdph.ca.gov/programs/CPNS/Pages/Worksite
Program.aspx
• Champions for Change website:
http://www.cachampionsforchange.net/en/index.php

29. For More Information Contact:
Chris Tompkins, Marketing Specialist
Network for a Healthy California – Worksite Program
Christopher.Tompkins@cdph.ca.gov
(916) 449-5438
Or
Jacqueline Cheung, Program Manager
Network for a Healthy California – Worksite Program
Jacqueline.Cheung@cdph.ca.gov
(916) 319-9289
www.cdph.ca.gov/programs/CPNS/Pages/WorksiteProgram.aspx