1. Title:“Victor and Rolf – Flowerbomb Christmas
Campaign 2013”
- Follow theme of passion through an explosion of the
fragrance.
- Colour scheme – follow – Pastel pinks, orange, rose…
- Use of sharp shapes
- Use of minimalism on the model – very natural and
elegant, slim, high defined features
- Mystical Editing – Sparkles, fade cuts…
- Non-Diegetic Sound – Music: “The XX – Angels (Andrea
Remix)”
- Voice over at the end – “Flowerbomb… by Victor and
Rolf”
- Show gift wrapping to conform to the Christmas time
Title: “Motel Rocks Winter Collection 2013”
– High Contrast – Varied Colour Scheme, conforming to
high fashion
– Winter outfits – refer back to current trends
– Colour Smoke Flares, make advertisement interesting
– Use of young models, with stereotyped high fashion
look
– Fast paced cut shots
– Non-Diegetic Sound, music either: “Drake (ft. The
Weeknd) – Good Ones Go (Sango Remix)” or “The
Weeknd – Dirty Diana (Samples Dubstep Remix)”
– No voice-over
– On screen text: Prices and product name in Sans-serif
font, so it stands out. At the end, company logo