Full Sail University Project & Portfolio 1 for Personal Branding

1. PERSONAL BRAND EXPLORATION
Jasmine Navy
Project & Portfolio I: Week 1
September 2023

2. Jasmine strives to tell stories that are not only intriguing but visually stunning to the reader
and/or audience viewer.
By creating unforgettable yet relatable characters and leaving much to the viewer's
imagination, she succeeds at creating stories time and time again that leave a lasting
impression on those around her. Combining her two passions in both writing and art she is
eager to provide copy for your art and design, creating ridiculously imaginative
marketing.
Constantly looking for new ways to expand her writing and understanding, she looks
forward to the amazing opportunities this world has to offer.
A copywriter, scriptwriter and public relations coordinator with a passion for telling stories
that grab readers attention and make them take action.
She sees success in this challenging industry that calls for personal growth and a change of
mindset. With an independent, creative growth mindset, she embraces the idea that
marketing and business, as well as writing, can be creative.
IDENTITY

3. PROFESSION
POTENTIAL JOB TITLES:
-BLOG WRITER
-ADVERTISING ASSOCIATE
-DIGITAL COPYWRITER
-COPYWRITER
BRAND ARCHETYPE: “THE CREATOR”
WITH A LOVE AND PASSION FOR HELPING OTHERS AS WELL AS
A VIVID IMAGINATION AND MEMORY FOR ME, IT’S ONLY
NATURALLY FITTING THAT I WOULD FIND A HOME IN THE
ENTERTAINMENT INDUSTRY. EMPATHETIC IN MY BEHAVIOR
WHICH HELPS ME TO RELATE TO MANY DIFFERENT PEOPLE IN
A VARIETY OF SETTINGS I HAVE A GREAT ADVANTAGE AND
NOT GETTING TO KNOW THE PERSON ON THE SURFACE BUT
THE DEPTHS OF ONE’S SOUL TO TAKE THEM TO A PLACE
BEYOND THEIR WILDEST IMAGINATION AND BACK. FOR ANY
BRAND TO CONNECT IT NOT ONLY HAS TO BE ORIGINAL BUT
INSPIRING AND ENCOURAGING. ALL QUALITIES THAT I
NATURALLY HOLD WITHIN MY PERSONALITY.
COPYWRITER

4. The CREATORs
TARGET AUDIENCE
Baden Bower
OUTREACH PLAN:
-Mention a mutual connection (if any)
-Ask for an informational interview
-Describe my most relevant quali
fi
cations
PR (Public Relations) Firm
Allison Sarah
Marketing Director for E.L.F. Cosmetics
Desiree L Talley
Podcaster & Entertainment Attorney
OUTREACH PLAN:
-O
ff
er something of value to
them
-Be clear about what I want and
what I can do for them
-Ask for an interview (Be bold)
OUTREACH PLAN:
-Stress I am contacting them due to interest
-Plan to pitch myself
-Cold email/call
-Determine the type of business dealing(s) I wish to have with them
Note:
Always be prepared for objections

5. GOALS
GOAL (after graduation - 6mos-1yr)
-Refine my engagement strategy
-Review & revise my career path
-Understand employers needs
-Send 5-7 cold emails a month
-Utilize LinkedIn more
-Intern at a company I admire
SHORT TERM (2-5yrs):
-Join an online community
-Build my network
-Prepare myself for obstacles
-Shift into a new career path that challenges me more
-Save money $$$
-Experience career stability
-Advance personal/professional development
-Improve productivity
-Continue to build network
LONG TERM (5-10yrs):
-Become an expert in the field
-Start a business
-Save money $$$

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Media Knowledge
SOFT
HARD
Marketing
Interpersonal skills
Creativity
Software Proficiency
SOFT
HARD
Blogging platforms + Social Media sites (WordPress, Instagram)
Research
Content Creation Beginner
Intermediate
Advanced
Advanced
Intermediate
Intermediate
Beginner
Intermediate

7. I help to create content that is persuasive and
unforgettable to the consumers eyes and ears.
PROMISE

8. CREDENTIALS
Work Experience:
• Djini Productions, LLC - Assistant Director
• Drink Zyn, Virtual Commercial Production Manager
• Five Stone Media, Virtual Social Media Manager
• Unchartered Records, Virtual Marketing Manager
• Imaginary Productions/SeekaTV, Assistant Writer, Producer, Actor and
Juror
Education:
• Entertainment Business, B.S., Full Sail University (2024)
• Entertainment Industry Accounting Certificate (CPE online course)
• Adobe Fonts Certificate
• Adobe Color Certificate
• Small Business Essentials Certificate, WomenVenture (2023)

9. COMPETITION
Salem Adkins
Copywriter @ Ogilvy
Minneapolis, MN
Industry Experience: Her experience from 2021 is quite good.
She has gone from ‘freelance to full-time and back’.
Companies listed are well-known companies
and are not easy to get into.
Education: University of WI-Eau Claire
Marketing & Spanish
Leadership/Noteworthy Experience:
Nothing really stuck out as ‘noteworthy’ to me however,
I do feel that her overall experience with
Advertising agencies is the most notable.
It’s a great place to start and build a skill.
It’s also a great way to enhance ones current skill-set.
It’s also great way to get your foot in the door and network.
Skills/Proficiencies: Marketing, Adobe, Advertising, Spanish,
Project Management, Public Speaking.
I feel that basically any skill you pick up whether that is in
the office or in everyday life
you can in some way make it work when it comes to
Copywriting.
Overall Online Presence:
Her online presence is moderate.
Not bad.
I really enjoyed reviewing her spec work on her website.
I thought it showcased what she can do.
What her arrangement is like.
Her tone. Her style.
It provided a lot of information without overwhelming the viewer.
I wasn’t overly impressed but I wasn’t escatic about it either.
More on the neutral side.
Industry Experience: HIGH. Lauren has extensive experience in all
areas of copywriting for a variety of organizations.
From that, I would trust her to assist with any
marketing and branding that I needed.
She comes across very competent, friendly, accurate, organized
and eager to assist where needed.
Education: University of Phoenix
Leadership/Noteworthy Experience:
I would say, her role of Co-Host, Head of Brand Content and
Senior Copywriter of a podcast shows “leadership”
Skills/Proficiencies: Social Media Marketing * B2B * Webflow * Blog posts
(But not limited to)
Overall Online Presence:
Overall presence online is simple, interactive, she works to
build a connection with clients and potential clients.
Lauren Bach
Copywriter, Editor,
Content Writer, Proofreader
Laguna Beach, CA

10. COMPETITION
Ben Creekmore
Copywriter - Los Angeles, CA
Industry Experience: His experience seems extensive.
Freelance vs Full-time has not really an effect on his experience
besides the time spent at that company.
He is someone that based on his resume I would contact,
have a conversation and possibly hire.
Education: Simple.
Bachelor’s of Arts, Advertising
Leadership/Noteworthy Experience:
Nothing about his experience really made me jump out of my seat.
However, he is knowledgeable.
He has experience in copywriting.
He knows the advertising wheel and seems competent to handle
any project thrown his way.
Skills/Proficiencies:
I couldn’t find much about his skills but I know that you would need
the following to be successful in copywriting and to
move from one company to another with ease.
-Technical
-Research
-Creative-thinking
-Communication
-Marketing knowledge
Overall Online Presence:
His online presence is moderate.
I think he’s website is nice but not much detail provided.
He posts his resume which is great, but I
don’t think his resume needs to be here, there and everywhere.
Post it one place and provide people the opportunity to navigate
from here to there where they discover new things about you
and the work you do or wish to do.
I am not a fan of repeating on every single platform.
Industry Experience: I think Erin does a nice job of focusing on her
strengths and incorporating industry-specific key words.
Her experience extends to media, advertising and marketing.
Education: UCI - UC Irvine, BA, English (Creative Writing)
Full Sail University, MA, New Media Journalism
Leadership/Noteworthy Experience:
Experience that stuck out to me was, ‘freelance writer’ for
Orlando Arts magazine and manuscript editor.
Skills/Proficiencies: Marketing, Public Relations, iMovie,
Social Media Marketing, Video Editing, Creative Writing.
Overall Online Presence:
Online presence is pretty high with the following:
YouTube
WordPress
Instagram
LinkedIn
However, I really wasn’t too impressed by her work
and how she displayed her work.
Found creativity to be lacking.
It was straight to the point but boring in its delivery.
When working as a freelancer or for a director company
I would think creative expression would be a necessity.
Would like to see more of her personality come through in a
colorful manner.
Erin Liegghio, M.A.
Copywriter, Marketing Communications at FSU

11. BRAND POSITION
Crafting a compelling story that your audiences recognizes as uniquely as your own.
Establishing clarity around what you offer.
Providing trustworthy value that separates you from your competitors.
Navy Bleu
Navy is my last name, Bleu for my favorite color
yet spelled the French way.
Together Navy Bleu a strong name and color.

12. NETWORKING & MARKETING
Industry Events & Organizations
Ad World / March 2024 - Virtual
Elevate / March 2024 - Virtual
Content Marketing World / Sept 2024 - In Person, Washington, DC
To me, these are significant content marketing events
that could really help with my professional development and building my network.
I am exited to look further into each and creating a solid foundation of stability for myself.
Digital Marketing
Primary Content: with an archetype known as “the creator”
I am HIGHLY imaginative, so content would be focused around a shared vision.
Particular content I would create or attempt are:
-Blogs
-Checklists
-Interviews/Q&A’s
-Podcasts
-Social media management
-Videos/Vlogs
Primary Tools: following content tools I would like to explore further
and/or try for the first time…
-Grammarly
-Google Analytics
-Trello
-Feedly
-WordPress
-Slack
Website: based on what I am learning I would say, utilizing tools like
Interviews, analytics and social listening to gather insights and feedback from my audience.
This will assist in creating relevant, valuable and engaging media content
that resonates with my audience and builds trust and rapport.

13. PROFESSIONAL
DEVELOPMENT
Improving my skills will make me more valuable to clients.
Ways I can develop my skills:
-online courses
-informal learning (books, podcasts, online groups)
-networking events
Researching and interviewing
Accept feedback
Master sentence structure, grammar and vocabulary
To become a successful copywriter, one must be a chameleon,
have the ability to blend into a client’s branding
for a short period of time,
and then change colors to match the voice of another’s.

14. Jasmine Navy
I’m a social media manager/copywriter. I’ve been using social media to boost the visibility of local small business and brands since January
2023. I’ve worked with brands like, HoneyBeeee, Dreamer and Moonlite.
I’ll help you find the right tone and strategy for your brand, and the implement it across all of your social media channels. If you need
someone to manage your Instagram, Twitter, YouTube account or all three and above, you’ve found the right gal.
“

15. REFERENCES
The Ultimate Copywriting Resource
https://thecopywriterclub.com/ultimate-copywriter-book-resource-list/
What is copywriting?
https://www.awai.com/what-is-copywriting/
What is Copywriting? The De
fi
nite Guide
BACKLINKO
https://backlinko.com/copywriting-guide
Copywriting for Beginners
By, Alex Cattoni
https://www.youtube.com/watch?v=OLIrJ5WUFIs
Copywriter vs Content Writer: 7 Key Differences
Outlier Creative
https://www.outliercreative.com/blog/copywriter-vs-content-writer