A project proposal describes a project in detail and outlines the strategy and tactics to complete it. It aims to convince stakeholders, management, and investors to approve funding for the proposed project. A good proposal includes technical background, survey results, recommendations, and feasibility information. Key elements of a strong proposal include an introduction, executive summary, context, target group, budget, monitoring and evaluation plan, reporting requirements, project justification, implementation plan, and management structure. The proposal kicks off the project and justifies the needed investment to get it started.