The document discusses the importance of project planning. It outlines 9 key steps to effective project planning: 1) determine goals and objectives, 2) determine scope, 3) build a work breakdown structure, 4) set timelines, 5) determine and plan resources, 6) estimate costs, 7) determine risks and constraints, 8) plan communication, and 9) make plans for quality control and assurance. Project planning provides clarity on roles and responsibilities, maps the project scope and effort to a timeline, and helps keep the project on budget and on track.