Maruti Suzuki Ciaz is India's first smart hybrid car that offers both petrol and diesel options. It has advanced safety features like dual airbags and ABS as well as infotainment and parking assist systems. Maruti faces increasing threats from new global automakers entering India and rising customer expectations. It has responded by upgrading manufacturing, expanding networks, and promoting value-added services under a new Nexa brand for premium cars like Ciaz.

1. PORTER’S 5 MODEL
FOR
MARUTI SUZUKI CIAZ
By
PEARL KALRA

2. CONTENT:
INTRODUCTION
PORTER’S 5 MODEL
STRATEGIES

3. A BRIEF INTRODUCTION TO MARUTI SUZUKI
 In 1982, Government of India entered into a joint
venture with Suzuki motor corporation of Japan
 Plant was established at Gurgaon in Haryana
 It was the first company in india to mass produce
and sell more than a million cars
 Maruti Suzuki is the on of the india’s leading
automobile manufacturers and the market leader
in the car segment

4. ABOUT CIAZ:
• India’s First SMART HYBRID CAR. (FUEL EFFICIENT) . Right from a superb manual &
automatic transmission system to a superior engine that delivers a great mileage : City: 16
- 24 kmpl & Highway: 19 - 26 kmpl.
• Safety : Dual Air Bags, ABS, Steel Body, Parking Sensor.
• Its equipped with highly advanced features like Camera Assisted Reverse Parking and
Keyless Push Start System, Infotainment System etc.
• Petrol & Diesel Both.
• Dimension : 4490x1730x1485mm wheelbase:2650mm
• Seating Capacity : 5
• Price Starts from 7.31 - 10.28 lakhs

6. THREAT FROM THE NEW PLAYERS: INCREASING
- MOST OF THE MAJOR GLOBAL PLAYERS ARE PRESENT
IN THE INDIAN MARKET; FEW MORE ARE EXPECTED TO
ENTER.
- FINANCIAL STRENGTH ASSUMES IMPORTANCE AS HIGH
ARE REQUIRED FOR BUILDING CAPACITY AND
MAINTAINING ADEQUACY OF WORKING CAPITAL.
RIVALRY WITH IN THE INDUSTRY: MED
- THERE IS KEEN COMPETITION IN SELECT SEGMENTS.
(COMPACT AND MID SIZE SEGMENTS).
- NEW MULTINATIONAL PLAYERS ARE ENTERING THE
MARKET.

7. MARKET STRENGTH OF SUPPLIERS: MED
- A LARGE NUMBER OF AUTOMOTIVE COMPONENTS
SUPPLIERS
- AUTOMOTIVE PLAYERS ARE RATIONALIZING THEIR VENDOR
BASE TO ACHIEVE CONSISTENCY IN QUALITY.
- THEY HAVE OPENED NEXA SHOWROOMS FOR MARUTI’S
PREMIUM CAR TO CHANGE THE PROSPECTION OF
CUSTOMERS.
MARKET STRENGTH OF CONSUMERS: INCREASING
- INCREASED AWARENESS AMONG CONSUMERS HAS
INCREASED EXPECTATIONS. THUS THE ABILITY TO INNOVATE
IS CRITICAL
- PRODUCT DIFFERENTIATION VIA NEW FEATURES, IMPROVED
PERFORMANCE AND AFTER SALES SUPPORT IS CRITICAL
- INCREASED COMPETITIVE INTENSITY HAS LIMITED THE
PRICING POWER OF MANUFACTURES

8. THREAT FROM SUBSTITUTES: LOW TO MEDIUM
- CONSUMER PREFERENCE IS CHANGING (MINI CARS ARE BEING REPLACED
BY COMPACT OR MID SIZE CARS)
- SETTING UP INTEGRATED MANUFACTURING FACILITIES MAY REQUIRE
HIGHER CAPITAL INVESTMENTS THAN ESTABLISHING ASSEMBLY
FACILITIES
- INDIA ALSO IS LIKELY TO INCREASINGLY SERVE AS THE SOURCING BASE
FOR GLOBAL AUTOMOTIVE COMPANIES, AND AUTOMOTIVE EXPERTS ARE
LIKELY TO GAIN INCREASING IMPORTANCE OVER THE MEDIUM TERM
- COMPETITION IS LIKELY TO INTENSIFY IN THE SUV SEGMENT IN INDIA
FOLLOWING THE LAUNCH OF NEW MODELS AT COMPETITIVE PRICE

9. MAJOR COMPETITORS

10. MARUTI

11. MAJOR RESTRUCTURING EXERCISE:
- THE COMPANY FOCUSED ON IMPROVING ITS
OPERATIONAL EFFICIENCY BY UPGRADING
MANUFACTURING USING NEW MANUFACTURING
TECHNIQUES
- INCREASING CAPACITY, USING INFORMATION
TECHNOLOGY IN MANUFACTURING
- VENTURING INTO OTHER RELATED
BUSINESSES LIKE CAR FINANCE, INSURANCE,
BUYING AND SELLING OF USED MARUTI CARS.

12. NEW STRATEGY:
- UPGRADED ITS MANUFACTURING FACILITIES TO MEET THE
FOREIGN CHALLENGE. (CRDI, VVTI ENGINES)
- NEW BRANDING FOR PREMIUM CARS LIKE CIAZ – EXCLUSIVELY
AVAILABLE AT NEXA SHOWROOMS
- EXPANDED ITS SALES AND SERVICE NETWORK TO REACH ALL
OVER INDIA
- PROMOTIONAL STRATEGIES INCLUDING PRICE CUTS,
PROMOTIONAL OFFERS, LAUNCHING CAMPAIGNS
- VALUE ADDED SERVICES OFFERING TO ITS CUSTOMERS