2. Introduction: What’s the bicing?
-Bicing is a public bike transport system started by the
Socialist Party of Barcelona in 2009
-Main figures of this public transportation system:
1.- Price in 2009: 24 Euros per year
2.- Price in 2012: 45,11 Euros
3.- Number of users in 2012: 120.000
6. 2.- Which was the decision adopted by
the government of Barcelona (CIU)?
On the 19th of October the government of
Barcelona proposed to the others parties of the
city council to increse the price of the Bicing
116%= 97,5 Euros per year
7. 3.- Which was the society answer?
a.- Position of the main political parties in the BCN city
council with regard to the CIU proposal of increasing the
bicing price:
-Socialist Party of Barcelona: against
-ERC: against
-ICV: against
-PP: abstain
b.- Position of the BCN citizenry: creation of the civic
platform: #salvemelbicing
8. 4.- The #salvemelbicing civic platform
a) Origen: Decision of the government of Barcelona
taken the 10th of October 2011
b) Place of inception: the Internet
c) Instruments:
c.1.- blog
c.2.- twitter
c.3.- Facebook
10. Main elements of the blog #salvemelbicing
1.- Who are we?
-we are a group of citizens who do not want to shut up our mothes before
the incrising of the 116% of the bicing price
-we are fed up of the incresing of the public service’s prices
-we are coordinating in order to carry out a “bike demonstration” in front of
the city hall of Barcelona on the 26th of October
-If you want to help us, please send and e-mail to
salvemelbicing@gmail.com
2.- Which are our demands?
-the withdrawal of the increase of the bicing price
-the compromise of Mr.Xavier Trias (mayor of Barcelona) to mantain and
improve the present bicing system
For these reasons we convoque to all the bicing users and citizens of Barcelona to a
demonstration the 26th of November 2012.
11. 3.- How can you help us?
Help us in three easy steps:
-Spread the bicing demonstration online using your facebook profile,
blog, twitter, etc and the HT #salvemelbicing
-Tweet directly to @xaviertrias explaining him why you are against the
meassure
-Como to the bicking demonstration the 26th of October at 20h pm to
the Plaça Sant Jaume
Yet, do you want to help us even more?
We would like to ask you that you print the poster of bicing and stick it on the
bicing stations in order that everyone could get the information about the bicing
demonstration
20. 5.- Which was the impact of the
campaign on the mass media?
21.
22. 6.- The final outcome
-On the 26th the PSC municipal group, supported by all
the other groups of the city council of Barcelona
presented an amendment to the bicing proposal of CIU
in which it demanded to keep the present prices for the
next year and to improve the quality of the bicing system
-The political support to this amendment was:
-PSC, ICV, ERC and PP: in favour.
-CIU: abstain
-Consequently: the increase of the bicing prices was
refused.
23. 7.- From practice to theory
a) Network Society: Manuels Castells (2000)
b) Internet and political parties: Cyber Party (Margetts,
2000)
c) Single issue campaigns: R.Gibson (2006)
d) Collective action vs Connective action: B.Bimber
(2012)
24. Thanks for your attention!
Marc Esteve i del Valle
IN3 Researcher -UOC University-
