Exactly what is social media and how do we use it to connect to the new tech-savvy generation of students? Bridge the generational gap of LOLs, emojis, and hashtags and sort out how the ever-expanding world of social media can be used to your advantage. Presented PAD Week 8/18/2015 at Genesee Community College by Annie Connors - College Liaison, Finger Lakes Hired Morgan Eastlack - Web and Social Media Coordinator Jamie Edwards - Career Services Specialist

1. Acronyms#WhatIsAHashtag
@Annie Connors
@Jamie Edwards
@Morgan Eastlack

5. ∗ Prove that:
Social learning can increase comprehension of material and
create new channels for students to learn.
∗ Explain the tools
∗ Focus on ways to use them for learning
Today’s Goal
Technical questions? Please set up a one-on-one training.

6. NOT JUST A DISTRACTION
∗ Boost Engagement
∗ Link Students to Content Experts
∗ Find Online Classroom Lessons
∗ Establish an Online Body of Work / Establish Their Brand
Social Media in the Classroom

7. ∗ The learning objective is most important. Social
media is a tool to help teach a concept so be sure to
not lose sight of the learning for the cool factor.
∗ Choose 1 tool to start and make it purposeful.
Do not just use social media
for the sake of it!

8. ∗ Facebook is the world's most used
social network, with 1.19 billion
users. People mainly use it to stay
connected with important people
in their life.
∗ Facebook was voted in at #9 on
the Top 100 Tools for Learning
Facebook is King

9. Facebook Users by Age & Gender

11. ∗ Pro: students can use it to connect with each other
outside of the classroom.
∗ Pro: students can create a Facebook Group to form
online study groups
∗ Con: students may want to add you as a “Friend”; make
sure a professional relationship is still maintained
Facebook Pros & Cons

12. ∗ Provides an opportunity for collaborative learning.
∗ You can easily poll students on Facebook for quick feedback.
∗ Students can learn the importance of creating content, as opposed to just absorbing
content.
∗ Can serve to extend classroom discussions, to assist students in being engaged in the
material.
∗ Easily executed group projects.
∗ Can easily post supplemental online resources for students to review.
∗ Calendars and events – like tests or presentations! – are easily shared.
Reasons to Use Facebook in the
Classroom
http
://www.onlinecollege.org/2012/05/21/100-ways-you-should-be-using-facebook-Source: 100 Ways You Should Be Using Facebook in Your Classroom

13. ∗ Twitter is an information network.
∗ It allows you to post your ideas in just
140 character messages, called
Tweets.
∗ What all of this means is, you have to
be concise!
∗ Twitter has approximately 100 million
users that craft approximately
250,000,000 tweets per day!
Twitter

14. ∗ Use Twitter to:
∗ Get the news, locally, nationally and internationally, as it breaks and even participate in coverage.
∗ Expand your network: meet colleagues and friends across the globe to exchange ideas, opinions and information.
Twitter was voted #1, for the sixth year in a row, in the list of Top 100 Tools for Learning
Who Uses Twitter? What’s the point?

15. ∗ In academia, Twitter is largely used to share professional articles and studies
that are relevant to the class.
∗ Helpful Tip: Links can have long URLs which will eat up your 140 character
length restriction. Use the website www.bitly.com to shorted the URL.
∗ Allow students to tweet their own notes, questions or opinions during
lessons to share with their peers
∗ Have students follow you and ask them to tweet you about their learning
process – including difficulties they face or resources they want to share
Ways to Use Twitter

16. ∗ Connect students with content experts who have a Twitter
profile.
∗ Require them to follow these experts and share one interesting
tweet every week in class.
Ways to Use Twitter

22. ∗ An mobile app primarily used for sharing
photos/videos
∗ Uses:
– Showcase students’ work
– Advertise upcoming events
– Share photos from past events
Instagram

23. ∗ Merit is a personalized,
online profile used to
showcase a student’s
achievements and
accomplishments.
Merit

24. ∗ Each student has their own
Merit page with a personalized
list of their awards &
accomplishments.
Merit

25. ∗ Each student has their own Merit
page with a personalized list of
their awards & accomplishments.
∗ Students are awarded Merit
badges for participation and
achievements:
Merit

26. ∗ If you know of a student who has done something
“Merit worthy”, fill out a nomination form
∗ http://www.genesee.edu/home/offices/marcom/social/merit-
/
Merit Nomination

27. LinkedIn
Source: http://linkedin.com

28. ∗ Encourage students to develop an online presence
∗ Create assignments that utilize LinkedIn as a research tool
∗ Design activities around LinkedIn interviews
∗ Share the networking benefits of LinkedIn with student
∗ Develop a LinkedIn group to keep students up-to-date and connected
Ways to
Use it
Source: http://elearningindustry.com/5-steps-use-linkedin-for-social-learning

29. What is
it?
Source: http://www.edudemic.com/2012/12/a-straightforward-guide-to-using-pinterest-in-education/

30. ∗ Many faculty find
lesson plan ideas for
their classrooms.
Ways to Use Pinterest
Source: http://www.edudemic.com/2012/12/a-straightforward-guide-to-using-pinterest-in-education/

31. YouTube
*Youtube was
voted #3 in the
Top 100 Tools for
Learning!
Source: http://www.mushroomnetworks.com/infographics/youtube---the-2nd-largest-search-engine-
infographic

32. 1. Create opportunities for
unique discussions.
2. Take advantage of YouTube’s
Education channel:
youtube.com/education.
3. Set an assignment that
requires students to research
and make their own videos to
be played in class.
Ways to use YouTube

33. www.ted.com/talks
1500+ talks to stir your curiosity
∗ TED is a nonprofit devoted to
spreading ideas, usually in the form of
short, powerful talks (18 minutes or
less).
∗ Their Mission: Spread ideas
∗ TED is a global community and is
focused on building a clearinghouse of
free knowledge from the world's
most inspired thinkers.
∗ TED/TED ED voted #26 in the Top 100
Tools for Learning Online

34. ∗ Over 4300 videos covering K-12
math, science topics such as
biology, chemistry, and physics,
and even reaches into the
humanities with playlists on
finance and history.
∗ Each video is approximately 10
minutes long.
∗ Khan Academy was voted #40 in
the Top 100 Tools for Learning
www.khanacademy.org
Source: https://www.khanacademy.org

35. ∗ Slideshare is a site where you can
host your presentations (and
documents) and share them with
others.
∗ SlideShare is the world's largest
community for sharing
presentations. With 60 million
monthly visitors and 130 million
pageviews
Slideshare was voted #15 in the Top
100 Tools for Learning!
SlideShare.net

36. ∗ Tumblr, Wordpress, or Blogger are popular options
∗ Similar to LinkedIn, students or faculty can use these blogging sites
to create their online brand.
∗ Blogging is a mechanism for students to show off their creative
writing skills.
∗ Encourage students to create portfolios of their work to show to
potential employers.
∗ Offer class credit for students who create & maintain a blog with
content relevant to the course.
Blogging

37. GCC Student Bloggers
Iesha DeLesline & Kasey Edgerton

38. ∗ Decide to learn 1 of these social media tools.
∗ Be sure to make it purposeful so that it meets a learning objective.
QUESTIONS?
Morgan Eastlack
Web & Social Media Coordinator
mjeastlack@genesee.edu
X6481
Where do I go from here?

39. GCC Platforms
http://www.genesee.edu/home/offices/marcom/social/
Stay connected by including #sunygcc in
your social media updates!