BIG BAZAAR-HR,OPERATIONS,ADMINISTRATION AND MARKETING FUNCTIONS

2. Company profile
• Big Bazaar is part of Future Group founded in 2001.
• Big Bazaar is a chain of hypermarket in India.
• There are 256 stores across 90 cities and towns in India covering
around 16 million sq.ft. Of retail space till Dec 2017.
• Big Bazaar offers a wide range of merchandise including fashion
and apparels, food products, general merchandise, furniture,
electronics, books, fast food and leisure and entertainment
sections.

3. Location
• The store of Big Bazaar, which we have visited, are situated in Shipra Mall.
• The malls is established in the heart of the city or where usually consumers goes for
shopping.
• In Shipra Mall, Big Bazaar is present on the ground floor, facing the entrance, hence,
attracting the visitors.

4. Strategies used by big bazaar
• Wednesday bazaar
• Sabse sasta din
• Maha bachat
• The great exchange offer

5. STORE LAYOUT AND DESIGN
• The store layout and design is perfect in creating image in
the minds of the customers.
• Planograms store design-providing lots of space for
customers to walk and see varieties of products without
any difficulty.
• It is designed just like convenience stores to make people
feel that they are shopping in their local streets.
• Stores are normally ‘U shaped’ and well planned &
designed.
• Stores designed like a convenience store giving street
shopping experience
• Different departments in store which display similar kind
of products
• In store boards/written displays highlighting the price of
products & helping in determining product’s location

6. Planogram store design

7. Functions of management
in the Big Bazaar
• Buying and merchandising
• Store management
• Finance and Accounts
• Legal and Administration
• HRM
• Marketing

8. RETAILING & FRANCHISING BIG BAZAAR
Store Area Around 30000-40000 sq. feet
SKUs 80000+
Location Standalone / Part of a Mall
Employees per store 150-300
Pricing Strategy High Low Pricing
Loyalty Schemes Profit Club

9. Relationship Management Programs
“Big Bazaar uses loyalty schemes for
customer retention”
• Profit Club
• PAYBACK
• T24 Program

10. Operations at big bazaar
1. Supply Chain Management
• Safety Stock
• MEQ Purchase System
• Automated Replenishment Systems (ARS)
• Bi-Weekly Replenishment
• Dedicated Distributors

11. Inward
Processing At
Warehouse
2. Warehousing at Big Bazaar

12. Human Resource Management in Big Bazaar
• The HR department of Big Bazaar is very
dynamic.
• They take utmost care to select, train,
motivate and retain all the employees.
• They have continuous developmental
Programs for all the employees.
• There are two shifts for the employees. The
first shift employees arrive at 10AM in the
morning and leave at 7.30 in the evening,
while the second shift employees report at
12.30 in the afternoon and leave at the time
of Store closing (10pm).

13. HR Function in Big Bazaar
• Identifying Various roles in organizations
• Recruiting people with the right attitude
to fit the jobs.
• Training
• Motivating Employees
• Evaluating employee performance

14. Recruitment & Selection in Big Bazaar
Recruitment
1.Consultancy Services
2.Walk-ins
3.Employee Referrals
4.Campus Recruitment
Selection process
1.Interview
2.Psychometric Tests
3.Group Discussion