The document outlines the business plan for a new popcorn product line. It proposes developing popcorn flavors including tomato, chicken, mushroom, butter, and caramel. It describes the 8 steps of the new product development process: 1) idea generation, 2) screening, 3) concept development and testing, 4) marketing strategy design, 5) product development, 6) test marketing, 7) commercialization, and 8) expected profit margins increasing over 5 years. The first concept of popcorn as a "funny thirst quenching item" is proposed to be the most attractive. The business plan expects high returns on investment in new product development.