This document discusses project management and the importance of effective project management. It defines a project as a temporary endeavor undertaken to create a unique product, service, or result. Projects are initiated to fulfill objectives and produce deliverables. They drive organizational change from a current state to a future state. Effective project management helps meet objectives, satisfy stakeholders, optimize resources, and manage risks. Poor project management can result in missed deadlines, cost overruns, and failure to achieve objectives.